Results-driven procurement professional skilled in SAP ERP and Oracle ERP. Specialises in vendor evaluation, price negotiation, and quality assurance. Experienced in contract management, budgeting, and strategic planning. Focused on leveraging procurement analytics and reporting tools to enhance organisational efficiency and achieve cost savings.
Overview
23
23
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Director of Procurement & Contracts
Badael Company (Public Investment Fund)
, Saudi Arabia
2023.08 - 2026.06
Lead enterprise-wide procurement operations across direct and indirect spend categories, supporting business growth, operational efficiency, and supply chain resilience.
Negotiated high-value supplier contracts delivering over SR 60 million in savings across Marketing, IT, and AI-driven technology solutions.
Led procurement strategy initiatives that reduced overall procurement costs by 10% through strategic sourcing and supplier optimization.
Developed and implemented procurement policies, procedures, and governance frameworks to streamline operations and ensure compliance.
Negotiated improved commercial terms and long-term agreements with key strategic suppliers.
Spearheaded localization of raw and packaging materials within Saudi Arabia to support local content initiatives aligned with Saudi Vision 2030.
Managed and mentored a team of procurement professionals, driving capability development, performance improvement, and succession planning.
Collaborated closely with executive leadership and cross-functional stakeholders to align procurement strategies with business objectives.
Introduced procurement process improvements and sourcing optimization initiatives to enhance operational efficiency and supplier performance.
Key Achievements
Sourcing Head – 3rd Party & Toll Production
Döhler Group
Dubai
2020.09 - 2023.04
Led regional sourcing operations for toll manufacturing and global third-party procurement activities supporting multiple manufacturing sites across the region.
Managed procurement operations for regional toll production projects and global third-party purchases, including logistics activities, supporting six factories with a total annual spend of approximately USD 50 million.
Directed end-to-end management of approximately fifteen toll manufacturing partners across the region producing concentrates, purees, and powder flavor mixes.
Negotiated multi-million-dollar supply agreements and commercial contracts with regional and international suppliers.
Developed and implemented both short-term and long-term strategic sourcing plans focused on cost optimization, supplier consolidation, and supply continuity.
Participated in agricultural development initiatives and sustainable contract farming programs to strengthen raw material sourcing strategies.
Developed alternative supplier networks across global markets, particularly in the Far East, to leverage cost advantages and mitigate supply chain risks.
Collaborated closely with the Global Sourcing Team within Doehler Group to achieve procurement KPIs and implement sourcing best practices across the organization.
Developed and implemented procurement governance processes including Supplier Relationship Management (SRM), claim management, risk management, and e-sourcing frameworks.
Enhanced supplier performance management processes to improve service levels, quality standards, and operational reliability.
Supported procurement digitalization initiatives aimed at improving sourcing transparency, process efficiency, and supplier collaboration.
Key Achievements
Regional Category Manager
Aujan Coca-Cola Beverages Company
Dubai
2011.04 - 2020.08
Managed a total annual spend of approximately USD 170 million supporting manufacturing operations across Saudi Arabia, UAE, Iran, Lebanon, Egypt, and Iraq.
Led regional procurement activities across multiple direct and indirect procurement categories supporting manufacturing operations across six factories in the Middle East and North Africa region.
Negotiated multiple strategic supply agreements valued at USD 5 million and above, securing favorable commercial and operational terms.
Successfully extended supplier payment terms to 120 days with the majority of key suppliers, significantly improving working capital performance.
Developed and executed 5-year strategic category plans focused on supply continuity, supplier diversification, and cost optimization.
Delivered consistent year-on-year savings of 10% to 15% through strategic sourcing, supplier negotiations, and alternate supplier development initiatives.
Implemented key procurement processes including contract management, supplier relationship management (SRM), claim management, and change management frameworks.
Collaborated closely with Coca-Cola Global Procurement and Cross Enterprise Procurement Group (CEPG & G2G) on strategic sourcing initiatives and procurement alignment.
Promoted to Senior Category Manager in 2014 with extended responsibility for sugar and raw materials procurement.
Expanded category management responsibilities to ingredients procurement including additives, chemicals, flavors, and stabilizers.
Started as Category Manager managing indirect procurement categories including freight, services, coolers, consumables, and equipment.
Successfully led toll manufacturing and localization projects for ACCBC products including Rani, Barbican, and Vimto across Egypt, Kuwait, Turkey, and Lebanon.
Contributed to strategic sourcing and procurement initiatives within packaging categories to support operational and commercial objectives.
Key Achievements
Purchasing Manager
Pratik Consultancy and Trade Solutions
Shenzhen
2007.09 - 2010.12
Led end-to-end procurement operations for OEM electronic products, including sourcing, supplier selection, product design coordination, and development activities.
Managed end-to-end procurement and supplier management activities for OEM electronic products, supporting product development, manufacturing, and international client requirements.
Managed supplier relationships and production follow-up to ensure products met required technical specifications, quality standards, and delivery timelines.
Collaborated closely with engineering, suppliers, and sales teams throughout all stages of product development to support business growth and customer requirements.
Coordinated with manufacturers and suppliers in China to optimize production efficiency, product quality, and cost competitiveness.
Contributed to the establishment of reliable supplier networks and sourcing channels within the Chinese manufacturing market.
Supported commercial and sales activities by identifying innovative product solutions aligned with client expectations and market trends.
Played a key role in developing the company’s product portfolio from the ground up, contributing to the successful launch of a new educational electronics market segment.
Key Achievements
Int’l Sales Manager
Welcome Co. Ltd.
Taipei
2003.04 - 2007.09
Led international sales and business development activities across Europe, the United States, and Asia, managing relationships with major retail customers including Walmart and Tchibo.
Drove year-on-year sales revenue growth of 5% through market expansion, customer relationship management, and strategic sales initiatives.
Managed international sales operations and key customer relationships across Europe, the United States, and Asia for a globally patented product portfolio distributed in more than 70 countries.
Managed global client accounts, coordinating commercial activities to enhance market penetration and improve customer satisfaction.
Represented the company at international trade exhibitions and industry events worldwide to promote products, identify new business opportunities, and strengthen customer networks.
Provided after-sales service to customers, fostering high client satisfaction and nurturing long-term business relationships.
Collaborated with cross-functional teams to support product positioning, customer requirements, and international market development.
Contributed to the expansion of the company’s patented product portfolio across more than 70 international markets.
Key Achievements
Education
Bachelor’s Degree - Business Administration and Management
CIPS – Level 4 - Chartered Institute of Procurement & Supply
University of Dubai
LANGUAGES
English – Fluent
Chinese – Fluent
Turkish – Native
EXECUTIVE VALUE PROPOSITION
A commercially focused procurement executive with proven ability to transform procurement organizations, deliver multimillion-riyal savings, strengthen supplier ecosystems, and align procurement strategies with long-term business growth objectives.
CORE COMPETENCIES
Strategic Procurement
Procurement Transformation
Strategic Sourcing
Contract Negotiation
Cost Optimization
Supplier Relationship Management
Category Management
Procurement Governance
Localization Strategy
AI-Driven Procurement Solutions
Supply Chain Optimization
Stakeholder Management
Team Leadership
Procurement Digitalization
Risk & Compliance Management
Timeline
Director of Procurement & Contracts
Badael Company (Public Investment Fund)
2023.08 - 2026.06
Sourcing Head – 3rd Party & Toll Production
Döhler Group
2020.09 - 2023.04
Regional Category Manager
Aujan Coca-Cola Beverages Company
2011.04 - 2020.08
Purchasing Manager
Pratik Consultancy and Trade Solutions
2007.09 - 2010.12
Int’l Sales Manager
Welcome Co. Ltd.
2003.04 - 2007.09
Bachelor’s Degree - Business Administration and Management