Oğulcan Muci
Istanbul
Summary
Hi there! I'm Muci, a passionate digital marketing professional with over 6 years of experience in driving growth for businesses through innovative marketing strategies.As the Founder of Datalyst, I lead a talented team committed to delivering top-notch marketing solutions tailored to our clients' unique needs.
Overview
8
8
years of professional experience
Work History
Founder
Datalyst
Toronto
03.2023 - Current
- Datalyst is a full-service digital marketing agency that focuses on driving growth and conversions through strategic planning and effective execution.
- Established and leads Datalyst, enhancing client growth through innovative multi-channel marketing strategies.
- Spearheaded operations that achieved a 140% revenue growth within the first 6 months through effective leveraging of Al and analytics.
- Successfully executed marketing campaigns for 5 seven-figure clients so far.
- Served 10+ clients (E-Com & B2B) with an average retention rate of 1.5 years.
Digital Marketing Team Lead
Ante Technologies
Dublin
01.2022 - 02.2023
- Ante Technologies is a rapidly growing company that has quickly established itself as one of the top 5 global affiliate marketing giants.
- Overseeing and creating project plans to deliver marketing campaigns for Ante Tech.
- Monitoring and evaluating Search Ads results and Search Ads performance across the major search channels and team.
- Monitoring affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate performance to the team.
- Creating and executing strategy of the team through quarterly KPIs.
- Directly reporting to the MD.
Marketing Team Lead
BenzinLitre
Istanbul
02.2018 - 01.2023
- BenzinLitre is a crowdsourcing app platform, enables its users to find right fuel, park areas and great road experience.
- Managed a team of 6 part-time marketing associates.
- Supported marketing team by executing and editing 100+ social media campaigns (5M+ Monthly Reach, 700+ Content, 75K+ Followers).
- Guerilla marketing activities on Social Media Platforms, Google Maps, Forum Websites.
- Created blogpost strategy with attention to SEO and keyword research, helping drive total site traffic up by 72%.
- Created A/B testing plan for Facebook ad copy and targeting, leading to an improvement in CR of 42%.
- Partnership w/ Shell, Aygaz, Lukoil, Aytemiz, Total, Volskwagen, Opel, Citroen, Garanti Bankasi and many others.
Account Manager
SEM
Istanbul
06.2021 - 01.2022
- SEM is a global consultancy and technology company offering growth consultancy, artificial intelligence, advanced data analytics, and next-generation digital marketing technologies.
- Creating media plans on all channels & technologies include Facebook Ads, Google Ads, Yandex Ads, Direct Media Buying, DV360 etc.
- Developing proprietary digital marketing measurement, analysis and estimation modeling methodologies.
- Developing meaningful performance metrics and tested strategies that measured success, accelerated sales and improved the customer experience.
- SEM is a global consultancy and technology company offering growth consultancy, artificial intelligence, advanced data analytics, and next-generation digital marketing technologies.
- Clients: Tetra Pak (B2B & Global), Beko US, Fuudy, Ofmark, Nars.
Digital Marketing Specialist
SEM
Istanbul
07.2020 - 06.2021
- Developed and implemented innovative digital marketing strategies.
- Managed and optimized multi-platform advertising campaigns.
- Achieved Facebook Blueprint Media Buying Professional.
- Clients: Vestel, Migros Sanal Market (App), Migros Hemen (App), Evyapshop, D&R, İdefix, Toyzzshop.
Education
Digital Marketing -
Greystone College
Toronto, ON11-2024
Bachelor of Science - Economics
Marmara University
Istanbul, Turkey06-2021
High School Diploma -
Rotary 100.Yıl Anatolian School
Istanbul, Turkey06-2015
Skills
- Performance Marketing
- User Acquisition
- Lead Generation
- App Marketing
- Meta Ads
- Google Ads
- Google Analytics
- Web and App Analytics
- SEO Developments
- Marketing Automations
- B2B Sales
- LinkedIn Ads
- Tiktok Ads
- Media Buying
- Project Management Tools
- Content Writing
Languages
Turkish
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Founder
Datalyst
03.2023 - Current
Digital Marketing Team Lead
Ante Technologies
01.2022 - 02.2023
Account Manager
SEM
06.2021 - 01.2022
Digital Marketing Specialist
SEM
07.2020 - 06.2021
Marketing Team Lead
BenzinLitre
02.2018 - 01.2023
Digital Marketing -
Greystone College
Bachelor of Science - Economics
Marmara University
High School Diploma -
Rotary 100.Yıl Anatolian School