Summary
Overview
Work History
Education
Skills
Websites
Languages
References
Timeline
Generic

Oğulcan Muci

Istanbul

Summary

Hi there! I'm Muci, a passionate digital marketing professional with over 6 years of experience in driving growth for businesses through innovative marketing strategies.As the Founder of Datalyst, I lead a talented team committed to delivering top-notch marketing solutions tailored to our clients' unique needs.

Overview

8
8
years of professional experience

Work History

Founder

Datalyst
Toronto
03.2023 - Current
  • Datalyst is a full-service digital marketing agency that focuses on driving growth and conversions through strategic planning and effective execution.
  • Established and leads Datalyst, enhancing client growth through innovative multi-channel marketing strategies.
  • Spearheaded operations that achieved a 140% revenue growth within the first 6 months through effective leveraging of Al and analytics.
  • Successfully executed marketing campaigns for 5 seven-figure clients so far.
  • Served 10+ clients (E-Com & B2B) with an average retention rate of 1.5 years.

Digital Marketing Team Lead

Ante Technologies
Dublin
01.2022 - 02.2023
  • Ante Technologies is a rapidly growing company that has quickly established itself as one of the top 5 global affiliate marketing giants.
  • Overseeing and creating project plans to deliver marketing campaigns for Ante Tech.
  • Monitoring and evaluating Search Ads results and Search Ads performance across the major search channels and team.
  • Monitoring affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate performance to the team.
  • Creating and executing strategy of the team through quarterly KPIs.
  • Directly reporting to the MD.

Marketing Team Lead

BenzinLitre
Istanbul
02.2018 - 01.2023
  • BenzinLitre is a crowdsourcing app platform, enables its users to find right fuel, park areas and great road experience.
  • Managed a team of 6 part-time marketing associates.
  • Supported marketing team by executing and editing 100+ social media campaigns (5M+ Monthly Reach, 700+ Content, 75K+ Followers).
  • Guerilla marketing activities on Social Media Platforms, Google Maps, Forum Websites.
  • Created blogpost strategy with attention to SEO and keyword research, helping drive total site traffic up by 72%.
  • Created A/B testing plan for Facebook ad copy and targeting, leading to an improvement in CR of 42%.
  • Partnership w/ Shell, Aygaz, Lukoil, Aytemiz, Total, Volskwagen, Opel, Citroen, Garanti Bankasi and many others.

Account Manager

SEM
Istanbul
06.2021 - 01.2022
  • SEM is a global consultancy and technology company offering growth consultancy, artificial intelligence, advanced data analytics, and next-generation digital marketing technologies.
  • Creating media plans on all channels & technologies include Facebook Ads, Google Ads, Yandex Ads, Direct Media Buying, DV360 etc.
  • Developing proprietary digital marketing measurement, analysis and estimation modeling methodologies.
  • Developing meaningful performance metrics and tested strategies that measured success, accelerated sales and improved the customer experience.
  • SEM is a global consultancy and technology company offering growth consultancy, artificial intelligence, advanced data analytics, and next-generation digital marketing technologies.
  • Clients: Tetra Pak (B2B & Global), Beko US, Fuudy, Ofmark, Nars.

Digital Marketing Specialist

SEM
Istanbul
07.2020 - 06.2021
  • Developed and implemented innovative digital marketing strategies.
  • Managed and optimized multi-platform advertising campaigns.
  • Achieved Facebook Blueprint Media Buying Professional.
  • Clients: Vestel, Migros Sanal Market (App), Migros Hemen (App), Evyapshop, D&R, İdefix, Toyzzshop.

Education

Digital Marketing -

Greystone College
Toronto, ON
11-2024

Bachelor of Science - Economics

Marmara University
Istanbul, Turkey
06-2021

High School Diploma -

Rotary 100.Yıl Anatolian School
Istanbul, Turkey
06-2015

Skills

  • Performance Marketing
  • User Acquisition
  • Lead Generation
  • App Marketing
  • Meta Ads
  • Google Ads
  • Google Analytics
  • Web and App Analytics
  • SEO Developments
  • Marketing Automations
  • B2B Sales
  • LinkedIn Ads
  • Tiktok Ads
  • Media Buying
  • Project Management Tools
  • Content Writing

Languages

Turkish
First Language
English
Advanced (C1)
C1

References

References available upon request.

Timeline

Founder

Datalyst
03.2023 - Current

Digital Marketing Team Lead

Ante Technologies
01.2022 - 02.2023

Account Manager

SEM
06.2021 - 01.2022

Digital Marketing Specialist

SEM
07.2020 - 06.2021

Marketing Team Lead

BenzinLitre
02.2018 - 01.2023

Digital Marketing -

Greystone College

Bachelor of Science - Economics

Marmara University

High School Diploma -

Rotary 100.Yıl Anatolian School
Oğulcan Muci