Sıla Ağgül
Senior Digital Specialist
Beşiktaş,34
Summary
Experienced professional with over 6 years in digital marketing. Specializing in technical expertise, digital strategy, and client engagement to drive success. Proven track record in executing complex digital operations and delivering exceptional customer experiences. Positioned as a dynamic leader in the digital landscape.
Overview
11
11
years of professional experience
1
1
Language
Work History
Senior Digital Specialist - Rituals Cosmetics
NMQ Digital
09.2023 - Current
- Manage end-to-end digital operations across web and app platforms, overseeing campaign integration, content lifecycle, and cross-platform consistency.
- Act as the main client liaison, ensuring transparent communication and efficient project delivery using Salesforce, Asana, and Jira.
- Lead the integration and execution of high-impact campaigns such as Green Friday and Advent Calendar Launch for Rituals, ensuring timely delivery and performance-based optimization.
- Coordinate e-commerce and digital marketing tasks, aligning technical execution with strategic goals and conducting thorough QA and A/B testing. During 2023 period, e-commerce sales rose by 17% to €308M, contributing 15% to total turnover, while wholesale grew by 8% to €204M.
- Collaborate with software partners in agile sprint and release planning, ensuring flexibility and timely feature delivery.
- Supported the implementation of Azure DevOps as a new workflow system for Rituals, facilitating adoption through close collaboration and process alignment.
Digital Specialist - Rituals Cosmetics
NMQ Digital
05.2020 - 09.2023
- Spearheaded the execution of global digital marketing operations, ensuring seamless integration across diverse platforms.
- Facilitated dynamic client communications, overseeing the lifecycle of content from planning to publishing, thereby elevating customer experiences.
- Addressed complex project demands with specialized solutions, fostering a culture of proactive customer service excellence.
- Championed the integration of marketing campaigns into digital ecosystems, streamlining operational workflows.
Digital Associate - Philips Lightning
NMQ Digital
05.2019 - 05.2020
- Curated and updated web content, reinforcing brand messaging across digital channels.
- Conducted regular quality checks, ensuring the integrity of campaign information and website content.
- Engaged in client consultations, translating their visions into actionable digital strategies.
Content Editor Intern
Istanbul Art News
06.2017 - 09.2017
- Crafted engaging content, translating international art news into captivating narratives for a local audience.
Internet Editor Intern
abcgazetesi.com
06.2016 - 09.2016
- Reported on current events, producing content that resonated with daily life and cultural interests.
Content Editor Intern
Milliyet / Pembe Nar
12.2014 - 01.2015
- Researched and developed content spanning daily life hobbies and art activities, enriching the platform's cultural dialogue.
Education
Master Degree - Digital Media Management
Bahcesehir University
01.2022 - Current
Bachelor Degree - New Media
Bahcesehir University
01.2018 -
High School - undefined
Bahcesehir Ataturk High School
01.2013 - undefined
Skills
Azure, Asana, Jira, Salesforce, Contentful, Adobe Experience Manager (AEM), GIMP, and Hubspot
Contact
- Phone: 0538 772 04 44
- Email: sila.aggul@hotmail.com
- Address:
- Dikilitaş Mah. Böğürtlen Sok. No:7 D:8 Beşiktaş/İstanbul
- Driving License: B
Timeline
Senior Digital Specialist - Rituals Cosmetics
NMQ Digital
09.2023 - Current
Master Degree - Digital Media Management
Bahcesehir University
01.2022 - Current
Digital Specialist - Rituals Cosmetics
NMQ Digital
05.2020 - 09.2023
Digital Associate - Philips Lightning
NMQ Digital
05.2019 - 05.2020
Bachelor Degree - New Media
Bahcesehir University
01.2018 -
Content Editor Intern
Istanbul Art News
06.2017 - 09.2017
Internet Editor Intern
abcgazetesi.com
06.2016 - 09.2016
Content Editor Intern
Milliyet / Pembe Nar
12.2014 - 01.2015
High School - undefined
Bahcesehir Ataturk High School
01.2013 - undefined