NUR ERTEN
PRODUCT MANAGER
İstanbul
Summary
A product manager with over 19 years of experience, specializing in technology and e-commerce categories. Proven leadership in product management, category strategies, sales, marketing, financial analysis, social media, and digital transformation for global brands such as Apple, Huawei, and TCL in the Turkish market. Senior expertise in profitability management, budgeting, sales, and supplier relations.
Overview
19
19
years of professional experience
16196
16196
years of post-secondary education
2
2
Languages
Work History
PRODUCT MANAGER
Bilkom -Koç Group Company
09.2019 - 07.2025
- Managing the operations of Apple, Huawei, and TCL brands in Turkey
Directed the end-to-end management of three major global tech brands, overseeing sales operations, demand planning, and market development strategies to ensure strong brand presence and revenue growth within the Turkish market. - Leading brand launch processes and social media management across Turkey
Spearheaded national-level product launches, coordinating go-to-market strategies, PR events, and campaign rollouts. Managed content creation and community engagement on social platforms to enhance brand visibility and consumer engagement. - Budgeting, profitability management, and financial analysis
Developed and executed annual budgeting and forecasting models. Monitored profitability metrics, conducted variance and ROI analysis, and ensured alignment with company-wide financial goals. - Managing supplier relations and brand positioning
Built and maintained strategic partnerships with suppliers and distributors. Negotiated commercial terms, ensured availability and pricing compliance, and implemented brand positioning strategies across retail and online channels. - Tracking local and global market trends and providing strategic leadership accordingly
Conducted market intelligence and consumer trend analysis to guide product lifecycle decisions. Adapted international strategies to local market dynamics to maintain competitiveness and relevance. - Corporate project management and contract administration
Led cross-functional projects related to product development, retail expansion, and channel optimization. Oversaw legal contract processes including negotiations, renewals, and compliance tracking with internal and external stakeholders. - Digital marketing, including influencer and social media campaign management
Planned and executed 360° digital campaigns across paid, owned, and earned media. Collaborated with influencers and agencies to drive awareness, conversion, and loyalty through tailored content and promotions. - Providing mentorship to cross-functional teams, managing team performance
Supervised multi-disciplinary teams including product, marketing, and channel managers. Delivered mentoring, structured feedback, and performance reviews to ensure high-impact collaboration and goal alignment. - Developing short- and long-term strategic plans (Revenue, Net Profit, and KPIs)
Formulated data-driven strategies to achieve business growth and profitability. Set and monitored quarterly/annual targets for revenue, net income, and operational KPIs while aligning execution plans with company vision.
E-commerce & Export Category Manager
ACUN MEDIA DEKORAZON.com
01.2019 - 07.2019
- Category management and supplier contract negotiations
- Selecting product brands for TV shows and advertising campaigns
- Managing cross-border e-commerce (export) operations
Category Manager – Retail Operations
MARKAFONİ.com
02.2016 - 08.2017
- Leading category and team management processes
Oversaw end-to-end category operations including product selection, lifecycle planning, and pricing strategies while managing a cross-functional team to drive sales growth and market share. - Negotiating supplier agreements and managing mall & billboard marketing activities
Handled contract negotiations with suppliers to optimize margins and availability; led planning and execution of offline marketing campaigns across major shopping malls and billboard placements to increase brand visibility and foot traffic. - Developing and implementing training programs for retail staff
Designed and executed regular training schedules to enhance product knowledge, customer service skills, and operational efficiency among in-store sales teams. - Supervising team performance and driving operational excellence
Managed team KPIs, set performance benchmarks, provided ongoing feedback and coaching, and ensured alignment with overall business objectives to improve customer experience and store profitability.
Category Manager
HIZLIAL.com
09.2014 - 02.2016
- Assortment planning, inventory & sales tracking, and campaign management
Built and optimized the online product assortment for multiple categories on hizlial.com by identifying consumer needs and market trends. Ensured accurate stock level control and real-time sales performance monitoring. Designed and executed seasonal and tactical promotional campaigns in coordination with marketing and procurement teams to maximize revenue and inventory turnover. - Managing e-commerce banner placements and media partnership agreements
Oversaw the planning, design, and performance tracking of homepage banners, landing pages, and promotional slots on hizlial.com. Negotiated and executed digital media deals with key partners to secure premium visibility and enhance traffic, conversion, and brand collaboration KPIs. - Conducting competitive analysis and developing strategic action plans
Monitored competitor pricing, promotional strategies, and product positioning in real time. Translated insights into actionable plans to maintain category competitiveness, increase market share, and optimize pricing and promotional tactics in dynamic market conditions. - Preparing and executing annual category budgets
Led the annual planning cycle for category-level P&L including revenue forecasts, margin targets, and investment plans. Tracked budget adherence throughout the fiscal year, proactively adjusting strategies to ensure achievement of topline and profitability goals.
Category Manager
CONFORAMA
08.2011 - 02.2014
- Developing category strategy (Pricing, marketing, and positioning)
Designed and implemented comprehensive category strategies tailored to Conforama’s retail environment. Established competitive pricing models, crafted targeted marketing initiatives, and defined product positioning to maximize customer appeal and drive sales growth across furniture and home décor segments. - Supplier contract negotiations and target setting
Managed end-to-end supplier relationships, including negotiating contracts and commercial terms to secure favorable pricing and delivery conditions. Set clear performance targets and KPIs for suppliers to ensure product quality, availability, and alignment with Conforama’s strategic goals. - Leading team management and development processes
Directed and motivated cross-functional teams responsible for category performance. Developed talent through coaching, training programs, and performance reviews, fostering a collaborative culture focused on continuous improvement and operational excellence.
Product Manager
BEST BUY TÜRKİYE
05.2009 - 07.2011
- Identifying new products and developing the product assortment
Conducted market research and trend analysis to select and introduce new products that align with Best Buy’s customer demands and competitive landscape. Curated a balanced product portfolio to maximize category growth and profitability. - Defining brand and product strategies along with pricing
Developed clear brand positioning and product strategies to differentiate offerings in a competitive retail market. Established pricing frameworks based on market insights, cost analysis, and margin targets to optimize sales and profitability. - Negotiating with suppliers and creating joint business plans
Led supplier negotiations to secure favorable terms, volume discounts, and promotional support. Collaborated with suppliers to develop joint business plans that aligned on sales targets, marketing activities, and inventory management. - Planning and setting targets for sales, inventory, profit, and revenue
Established comprehensive financial plans including sales forecasts, inventory turnover targets, profit margins, and revenue goals. Monitored performance regularly to ensure alignment with Best Buy’s strategic objectives and took corrective actions as needed.
Retail Account Manager & B2B Sales Manager
LOGOSOFT YAZILIM HİZMETLERİ A.Ş.
09.2006 - 05.2009
- Managing key retail customer accounts, building and maintaining strong relationships to drive sales growth and customer satisfaction.
- Developing and executing sales strategies tailored to both retail and B2B client segments.
- Identifying new business opportunities within retail channels and B2B markets to expand the customer base.
- Coordinating with marketing and product teams to align sales campaigns and promotional activities with customer needs.
- Negotiating contracts, pricing, and terms with both retail partners and corporate clients to maximize profitability.
- Monitoring sales performance metrics and preparing regular reports to inform leadership and guide decision-making.
- Leading and mentoring sales teams to improve their skills, motivation, and productivity.
- Managing the sales pipeline, forecasting revenues, and ensuring targets are met or exceeded.
- Handling customer inquiries, resolving issues, and ensuring a high level of customer service.
- Collaborating with supply chain and logistics teams to ensure timely delivery and stock availability for key accounts.
Education
BBA - Business Administration And Management
Anadolu University
04.2001 -
Bachelor of Science - Computer Programming
Uludağ University
04.2001 -
Financial Fundamentals For Non-Finance Professiona -
Bilkom SRL
Advanced Excel Training -
Bilkom SRL
Leadership Development Program -
Günizi Consultancy
Conflict Management And Negotiation -
Bilkom SRL
Business Intelligence -
Bilkom SRL
Enhancing Personal Resilience And Mental Toughness -
Bilkom
Mindfulness Practices For Building Resilience -
Bilkom – Ece Suren
Developing A Growth-Oriented Mindset -
Bilkom – Nar Sinerji
Procurement And Sales Strategies -
Conforama Fransa
Professional Office Skills -
Best Buy – Necron
Sales Relationship Management -
Logosoft – Ekser Danışmanlık
Skills
- Brand and Category Management
Overseeing product categories and brand strategies to maximize market share and profitability - Strategic Planning
Developing short- and long-term business strategies aligned with company goals - Supply and Budget Management
Managing procurement processes and budgeting to optimize costs and resource allocation - Supplier Relations
Building and maintaining strong partnerships with suppliers for mutual growth - Negotiation
Conducting contract and commercial negotiations to secure favorable terms - Corporate and Supplier Contract Management
Overseeing legal contracts, renewals, and compliance with corporate policies - Team Leadership
Leading, mentoring, and developing teams to achieve high performance
- Project Management
Planning and executing projects ensuring timely delivery and quality outcomes - Social Media Management
Creating and managing content and campaigns across social media platforms - Advertising Collaborations
Coordinating partnerships with media and advertising agencies for brand promotion - Digital Marketing
Implementing digital campaigns across paid, owned, and earned channels - Influencer Management
Identifying, onboarding, and managing influencer partnerships to boost brand awareness - E-commerce
Managing online sales channels, product listings, and customer experience - Retail Channel Process Management
Overseeing operational processes and relationships within retail distribution networks
Timeline
PRODUCT MANAGER
Bilkom -Koç Group Company
09.2019 - 07.2025
E-commerce & Export Category Manager
ACUN MEDIA DEKORAZON.com
01.2019 - 07.2019
Category Manager – Retail Operations
MARKAFONİ.com
02.2016 - 08.2017
Category Manager
HIZLIAL.com
09.2014 - 02.2016
Category Manager
CONFORAMA
08.2011 - 02.2014
Product Manager
BEST BUY TÜRKİYE
05.2009 - 07.2011
Retail Account Manager & B2B Sales Manager
LOGOSOFT YAZILIM HİZMETLERİ A.Ş.
09.2006 - 05.2009
BBA - Business Administration And Management
Anadolu University
04.2001 -
Bachelor of Science - Computer Programming
Uludağ University
04.2001 -
Financial Fundamentals For Non-Finance Professiona -
Bilkom SRL
Advanced Excel Training -
Bilkom SRL
Leadership Development Program -
Günizi Consultancy
Conflict Management And Negotiation -
Bilkom SRL
Business Intelligence -
Bilkom SRL
Enhancing Personal Resilience And Mental Toughness -
Bilkom
Mindfulness Practices For Building Resilience -
Bilkom – Ece Suren
Developing A Growth-Oriented Mindset -
Bilkom – Nar Sinerji
Procurement And Sales Strategies -
Conforama Fransa
Professional Office Skills -
Best Buy – Necron
Sales Relationship Management -
Logosoft – Ekser Danışmanlık