Nisa YUCELLİ

• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
• Supported annual media planning process and media buying for digital content.
• Incorporated e-commerce objectives in social media platform management.
• Constructed new payment systems for online orders to optimize website shopping and boost sales.
• Helped find leading online retailers and platforms to connect with consumers.
• Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Facilitated business by implementing practical networking techniques.
• Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Communicated product quality and market comparisons by creating sales presentations.
• Managed accounts to retain existing relationships and grow share of business.
• Managed revenue models, process flows, operations support, and customer engagement strategies.
• Collaborated cross-functionally with headquarters, regional, and other teams nationally to maintain consistent message and experience.
• Increased sales volume and expanded product line to new retailers, warehouse clubs, and natural food chains.
• Boosted marketing, reviewed pricing strategies, and expanded distribution channels to increase sales revenue.
• Established and maintained a balanced and accurate e-commerce budget to execute initiatives with proper funding and enrich customer experience
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction
• Supported annual media planning process and media buying for digital content

As of September 2020, I have continued to work in the position of Brand Manager, having received my latest promotion.

• Cultivated relationships with key stakeholders, vendors, and industry influencers to create positive brand experiences.
• Created and managed budgets to maximize brand reach and engagement.
• Managed and oversaw creative projects to drive quality, accuracy, and deadline management.
• Developed and executed branding campaigns to educate target audiences on product features, benefits, and values.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Conducted research and analysis to determine brand positioning and messaging.
• Compiled product and customer data to generate informed profit projections.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Organized and delivered training sessions for new product content and technological advancements.
• Researched and identified new opportunities for product and brand development.
• Consulted with product development teams to enhance products based on customer interest data.
• Continually maintained and improved the company's reputation and positive image in markets served.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Coordinated with design and media teams to develop high-quality creative assets.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Devised content strategy to effectively engage target audiences.
• Conducted market research to identify new opportunities and target markets.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits
• Researched market trends to identify customer needs and preferences for strategic planning
• Created and managed budgets to maximize brand reach and engagement
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement
• Researched and identified new opportunities for product and brand development
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging
• Planned, implemented, and tracked sales and marketing strategies to promote brand products
• Organized and delivered training sessions for new product content and technological advancements
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values
• Consulted with product development teams to enhance products based on customer interest data
• Conducted research and analysis to determine brand positioning and messaging
• Compiled product and customer data to generate informed profit projections
• Continually maintained and improved company's reputation and positive image in markets served
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral
• Coordinated with design and media teams to develop high-quality creative assets
• Captured new customers by optimizing business strategies and launching products to diversify offerings
• Developed creative presentations, trend reports, kitted assets, and product data sheets
• Optimized email campaigns to increase open and click-through rates
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
• Conducted market research to identify new opportunities and target markets
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue
• Created and managed social media campaigns to increase brand engagement
• Launched successful digital marketing campaigns that achieved goals for increased website traffic
• Devised content strategy to effectively engage target audiences
• Generated sponsorships with related and partnering entities to enhance marketing objectives
• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors
• Managed budget allocation and resource utilization to maximize marketing ROI
• Led a team of marketing professionals, offering mentoring and coaching to build knowledge and skills
• Wrote and distributed press releases to increase brand visibility
• Mentored local personnel on best practices and protocols to maximize productivity
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills

After approximately 8 months into the job, I received a promotion and continued in my role as a Branch Manager.

• Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
• Assessed employee performance and developed improvement plans.
• Engaged employees in business processes with positive motivational techniques.
• Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
• Met deadlines by proactively managing individual and team tasks and streamlining processes.
• Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
• Maintained friendly and professional customer interactions.
• Boosted sales and customer loyalty through incentive programs.
• Completed filings and upheld strict compliance with regulatory agencies and supervisors.
• Reduced process bottlenecks by training and coaching employees on practices, procedures, and performance strategies.
• Forecasted trends and recommended improvements based on financial risk analyses.
• Compiled database of loan applicants' credit histories, financial statements and other financial information.
• Complied with regulatory guidelines and requirements.
• Implemented service improvements to enhance sales cycle.
• Evaluated project applications and verified with outline specifications to approve, reject and recommend adjustments.
• Generated financial and operational reports to assist management with business strategy.
• Consulted customers to boost product sales and services.
• Launched new training program to boost employee skills and staff retention rate.
• Reviewed and edited loan agreements to enhance clarity and monitor compliance with requirements.
• Examined customer loan applications for loan approvals and denials.
• Submitted loan applications to underwriter for verification and recommendation.
• Resolved various issues impacting sales management and business operations.

• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
• Prioritized roadmap in order to achieve product goals and metrics.
• Coordinated project planning and execution with team members and team leads.
• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Managed product demonstrations and testimonials for performance evaluation.
• Tracked consumer behavior, content management, and weight of purchase to develop robust customer acquisition and retention programs.
• Established criteria for each milestone within the product roadmap as a means to measure developmental progress.
• Monitored market trends and competitor performance to update promotional strategies.
• Directed planning and budgeting efforts.
• Developed and executed e-commerce positioning, values, tone of voice, and design elements to bring value and convenience to customers.
• Assessed costs and estimated production capabilities to evaluate economic viability.
• Set goals and formalized policies to maximize team performance and keep project on-task.
• Consulted with buyers to determine projected demand for products and services.
• Liaised with clients to better understand business needs and current market landscape.
• Maintained positive vendor relations to build strong partnerships.
• Supported annual media planning process and media buying for digital content.
• Coordinated design meetings and decisions with internal departments and teams.
• Reviewed new opportunities to drive business strategy at planning sessions.
• Boosted customer base penetration using creative promotional approaches.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
• Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
• Developed product documentation to communicate upcoming features and products to internal teams.
• Reduced project downtime with quality product inspections.
• Spearheaded collaborative efforts to bring products to market.
• Constructed new payment systems for online orders to optimize website shopping and boost sales.
• Incorporated e-commerce objectives in social media platform management.
• Analyzed metrics to measure product performance.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.
• Helped find leading online retailers and platforms to connect with consumers.
• Compiled product and customer data to generate informed profit projections.
• Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground
• Coordinated project planning and execution with team members and team leads
• Accomplished multiple tasks within established timeframes
• Maintained a professional, organized, and safe environment for employees and patrons
• Onboarded new employees with training and new hire documentation
• Developed and maintained relationships with customers and suppliers through account development
• Maximized performance by monitoring daily activities and mentoring team members

• Managing the comprehensive e-commerce workflow is crucial for our success at Aydın Teknik, where we specialize in selling telephone interior parts and spare parts online. Our approach encompasses various key responsibilities, ensuring a seamless and efficient operation.
• First and foremost, meticulous attention is given to the presentation of our products on the website.
• This includes the careful incorporation of essential materials such as product descriptions, images, banners, and pop-ups to enhance the overall user experience.
• We take pride in providing and closely monitoring the publication of detailed product descriptions, features, and rich content, including engaging product images and videos.
• A proactive approach is taken to manage stock levels, control product features and prices, and handle cancellation, return, and customer complaints effectively through open communication channels.
• Strategic pricing and competition analysis are integral parts of our operations, coupled with continuous monitoring of product sales.
• Efforts are consistently made to boost sales through meticulous planning, budgeting, and the introduction of complementary products alongside our main offerings.
• To further drive sales, we actively execute campaigns, initiate discounts, and monitor their impact on the site. Regular, detailed reports and analyses are generated on a daily, weekly, and monthly basis, providing insights based on product, category, and campaign performance.
• Our marketing efforts extend beyond the website. We plan, implement, and report on E-Mail/SMS/Push marketing activities, building strong relationships with suppliers and Marketplace category managers to organize joint campaigns.
• Integrator software is employed for the efficient management of products, stocks, and marketplaces.
• Acquiring new members and enhancing the overall customer experience on the site are ongoing priorities. We coordinate and implement various projects to achieve these goals, including organizing cross-selling campaigns for existing customers and designing automatic campaign rules.
• In collaboration with the Marketing department, we conduct competitor analysis for social media and advertisements, preparing compelling content and visuals.
• Additionally, we develop communication and marketing plans tailored to our target audience on social media platforms, ensuring alignment with our brand structure.
• In essence, our e-commerce workflow at Aydın Teknik is a dynamic and comprehensive process that not only meets but exceeds the demands of the ever-evolving online market."

At Atlanta, we conducted online sales of receivers, satellites, dish antennas, and their spare parts, following a structured workflow that ensures a seamless and efficient operation.

• Our commitment to excellence extends to every aspect of the business. We prioritize the meticulous inclusion of all materials on the website, such as product descriptions, images, banners, and pop-ups, to guarantee a visually appealing and informative online presence.
• The publication of product details, features, and rich content, including engaging images and videos, is closely monitored to maintain a high standard. This is complemented by vigilant stock management, comprehensive product feature and price control, and a responsive approach to handling cancellations, returns, and customer complaints.
• Strategic pricing and competition analyses are integral to our approach, as is the continuous monitoring of product sales. We proactively plan, budget, and introduce complementary products to enhance the overall customer experience and boost sales.
• Our dedication to customer satisfaction extends to both new and existing members. We actively manage new member acquisition, coordinating various projects aimed at improving the overall customer experience on the site. For our existing customers, we organize cross-selling campaigns and design automatic campaign rules to ensure a personalized and engaging shopping journey.
• Collaboration is key in our operations. We establish strong relationships with suppliers and Marketplace category managers to organize joint campaigns. The effective management of products, stocks, and marketplaces is facilitated by integrator software, ensuring a streamlined and efficient process.
• In collaboration with the Marketing department, we engage in a comprehensive competitor analysis for social media and advertisements. This informs the creation of compelling content and visuals that resonate with our target audience.
• Furthermore, our proactive approach extends to communication and marketing plans on social media platforms, aligning with the brand structure.
• In essence, our workflow at Atlanta is a dynamic and integrated process that not only meets industry standards but also exceeds customer expectations, establishing us as a leader in online sales of receivers, satellites, dish antennas, and their spare parts.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction
• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience
• Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers
• Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience
• Helped find leading online retailers and platforms to connect with consumers
• Incorporated e-commerce objectives in social media platform management
• Developed relationships with suppliers to facilitate timely delivery of products.

• Supported continuous quality and customer service improvement in e-commerce operations.
• Implemented marketing campaigns to increase customer engagement and sales.
• Utilized various analytics tools to track customer behavior and optimize website layout.
• Researched and developed new products to meet customer demands.
• Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
• Monitored trends in online retail to identify new opportunities for growth.
• Tested website features and functionality for optimal performance.
• Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.
• Tracked inventory and reviewed retail trends to make timely and proactive business decisions.
• Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
• Photographed merchandise and wrote descriptions of products for sale via e-commerce.
• Integrated photographs of merchandise into e-commerce software.
• Met monthly productivity goals set by sales management.
• Maintained accurate records, inventory and sales payments.
• Maintained status reports for client projects.
• Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
• Promoted products in online communities through weblog or discussion-forum postings, e-mail marketing programs or online advertising.
• Negotiated with suppliers to secure best prices for products.
• Analyzed customer feedback to identify areas of improvement in online shopping experience.
• Managed financial tracking, inventory coordination and social media marketing.
• Managed customer service inquiries and complaints for customer satisfaction.
• Improved monthly sales with successful marketing, sales and customer relations approaches.
• Responded to customer issues and resolved complaints by leveraging expert knowledge.
• Established and maintained e-commerce website to promote and sell products.
• Developed relationships with suppliers to facilitate timely delivery of products.
• Created promotional campaigns to boost sales and drive customer loyalty.

• Completed research, compiled data, updated spreadsheets, and produced timely reports.
• Sorted and organized files, spreadsheets, and reports.
• Interacted with customers by phone, email, or in-person to provide information.
• Participated in workshops and presentations related to projects to gain knowledge.
• Developed and maintained relationships with key internal stakeholders.
• Explored new technologies and approaches to streamline processes.
• Maintained accurate records and documentation of projects to inform stakeholders of progress and updates.
• Facilitated successful completion of projects from concept to launch.
• Prepared project presentations and reports to assist senior staff.
• Generated reports detailing findings and recommendations.
• Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
• Devised and implemented processes and procedures to streamline operations.
• Gathered, organized, and input information into a digital database.
• Evaluated customer needs and feedback to drive product and service improvements.
• Frequently inspected production area to verify proper equipment operation.
• Collected, arranged, and inputted information into a database system.
• Analyzed problems and worked with teams to develop solutions.