Nimet Aslan

· Reported to Head of Marketing with 2 direct reports

· Responsible for ‘Faltering Growth - FG’ category (infant to upage) and ‘Disease Related FG’ with therapeutic areas (neurology & oncology) - World’s #1 volume generator of Danone FG business with 40 M € NS in 2024

· Establishing short & long term strategic directions for profitable growth - #2 profitable brand among Danone categories

· Sustain leadership in the market with analyzing competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace - Reached highest MS of last 5 years in 2024

· Leading brand strategies with championed cross-functional collaboration, working closely with local & global sales, medical, market access business partners

· Developing detailed sales forecasts based on historical data, allowing for proactive inventory management decisions

· Full P&L responsibility for profitable growth - Localization project of current portfolio

· Increasing category awareness by developing and implementing strategic marketing campaigns for patients – unbranded awareness communication & PR activities at digital and printed media

· Implementing key initiatives and activities aligned with brand strategy and brand advocacy – 3 best practices awards

· Conducting clinical research with medical team at different therapeutic areas to support strategic directions – 3 clinical research at the last 2 years

· Guide marketing strategies for new portfolio pipeline for long term plans – leading innovation processes of 3 blockbuster new products and maintaining launch preparations

· Conducting comprehensive market researches to identify emerging trends and capitalize on new opportunities – Baykuş Award with Adherence Research in 2024

· Prepeare scientific events, creating experiences for HCP’s that strengthened partnerships and loyalty – 2 Felis Awards with Nurse School in 2022

· Sustain & develop relationships with KOL’s and implemented partnership with patient & HCP associations

· Mentored team members in category management best practices, contributing to a high-performing and collaborative work environment.

• Managing e-commerce and baby stores growth plan
• Defining and implementing go to market strategy with cross functional teams
• Identifying new trends and opportunities for business growth and implementing action plans
• Handle specific sales events to enhance brandʼs visibility and improve sales performance
• Analyzing and optimizing investments to reach better ROI.

• Understanding the category, brands, shoppers & competitors to cause efficient& high profit return investments
• Developing commercial plans & supporting promotional strategies
• Monitoring all activities of the category in coordination with channel managers
• Developing partnership and projects with x-functional teams
• Making SKU optimization per channel/customer/store size.

• Working with 40 direct reports
• Leading team to achieve their target, coaching them on customer experience, sales techniques and product knowledge to improve performance
• Coordinating sales and field activities of all Nutricia product categories at 4 cities
• Ensuring all distributor orders are submitted on time and reflecting agreed forecasts.

• Regional manager duty of Western Black Sea Region for 1 year, Central Anatolia for 1 year
• Working with 15 direct, 20 indirect reports (Logistics, finance, sales, customer development)
• Preparing and implementing action plan to develop sales, profit and gain market share
• Managing shipment, return, cash, stock and inventory targets
• Leading sales teams, developing their talents and their trainings.

• Planning and implementing promotions, activities and tailor made programs specific to customers - 4 local chains
• Managing distribution, pricing, shelving, merchandising targets for all P&G products
• Leading merchandising team
• Planning annual budget according to customer expectations and profit objectives of the company
• Developing and monitoring performance indicators.