Nilufer Altınkaya
Marketing Professional
Istanbul
Summary
Accomplished Marketing Manager with a proven track record at Yıldız Holding, enhancing brand visibility and sales through strategic promotional planning and effective team collaboration. Skilled in leveraging digital tools and shopper marketing to achieve a 10% sales volume increase. Expert in client relationship management and decision-making, driving revenue growth and market share expansion.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Yıldız Holding
02.2024 - Current
- Boosted brand awareness and sales performance through the creation of engaging promotional materials and targeted marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Optimized website content for improved search engine rankings and increased web traffic.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Marketing Executive
Lesaffre
11.2018 - 08.2023
- Planning and implementing B2B trade marketing campaigns for distributors, bakers, industrial customers and end consumer like new product launch, tailor-made, loyalty programme campaigns as well as B2B and tasting activities.
- Work closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Developed and implemented targeted digital strategy to improve business performance.
- Work closely with the digital agency to anticipate the media planning (content, video shooting, translations,...). And monitor all our social media actions.
- Launch of mobile application and loyalty program for bakers in Kazakhstan & Iraq. Execute digital marketing strategies for the program.
- Carried out Lottery Campaign “Lesaffre&Me” mobile app for B2B sales channel in 2022. Achieved 8% sales increase and collected 100 allowed communication baker data.
- Define KPIs for the reporting for the agency to be able to measure and report performance of all digital marketing campaigns and assess results against goals (ROI and KPIs).
- Identify trends and insights, benchmark with other players and competitors' digital behavior in the food industry in the MECA region.
- Work closely with promotional material agencies for production and follow-up of the marketing tools orders.
- Coordinate purchase and delivery of the promotional materials and goodies for the customers, working closely with promotional material agencies based in the different targeted countries to optimize the actions locally.
- Developing, managing, and designing layouts of communication tools, such as presentations, customer newsletters, event support materials, research papers, and brochures.
Sales Manager
Bel Groupe
02.2018 - 11.2018
- Be responsible for domestic markets in Turkiye.
- Manage key account relations issues, enabling quick resolution, and provide customer satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Seeking new business opportunities to gain sales growth.
Sales Executive
Sisecam
01.2014 - 03.2018
- Be responsible for international and discount markets in Turkiye.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Increased market share with comprehensive competitor analysis and tailored marketing strategies.
- Improved product offerings by gathering customer feedback and working closely with product development team.
- Identified new market opportunities through diligent research and networking.
- Increased sales volume by 10% with discount market project as named New Borcam and Tea set in kitchens.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
Education
Master of Arts - Marketing Communications
Middlesex University
London 04.2001 -
Bachelor of Arts - Business Administration
İstanbul Bilgi University
Istanbul, Turkey 04.2001 -
Skills
Promotional planning
Trade Show Marketing
Trade Promotion
Shopper marketing
Teamwork and Collaboration
Microsoft Office
Time Management
Decision-Making
Client Relationship Management
Product positioning
Mobile application
Loyalty program
Timeline
Marketing Manager
Yıldız Holding
02.2024 - Current
Marketing Executive
Lesaffre
11.2018 - 08.2023
Sales Manager
Bel Groupe
02.2018 - 11.2018
Sales Executive
Sisecam
01.2014 - 03.2018
Master of Arts - Marketing Communications
Middlesex University
04.2001 -
Bachelor of Arts - Business Administration
İstanbul Bilgi University
04.2001 -