Nihan Köse Köksel

• Appointed to lead the company’s digital strategy and business development agenda, reporting directly to the General Manager.
• Acted as a key driver of enterprise-wide digital transformation, supporting the migration of CRM and ERP systems to cloud-based platforms to enhance scalability, resilience, and data-driven decision-making.
• Shaped and executed digital transformation roadmaps, aligning technology investments with corporate strategy, operational priorities, and long-term growth objectives.
• Led cross-functional governance and coordination across marketing, sales, operations, and IT to ensure cohesive adoption of new digital platforms and processes.
• Embedded change management and transformation principles into the organization by fostering a culture of adaptability, continuous improvement, and digital mindset.
• Identified and developed business development opportunities enabled by digital capabilities, including CRM, ERP, e-commerce, and customer experience platforms.
• Leveraged CRM-driven pipeline visibility and performance insights to support strategic forecasting, opportunity prioritization, and sustainable growth planning.
• Strengthened organizational digital maturity and capability building through structured training, stakeholder engagement, and leadership alignment.
• Supported executive leadership with strategic insights, performance indicators, and transformation impact assessments, enabling informed, data-driven decision-making at top management level.

• Built and managed strong customer and partner relationships in line with the company’s mission and core values, strengthening brand perception and market awareness.
• Worked closely with sales teams to design and execute marketing projects supporting revenue growth and sales performance.
• Analitika Expo 2018 – Moscow, Russia:
  Supported dealer-based product promotion of Clinical Diagnostic and Food Safety Kits, contributing to brand visibility and expansion of the target customer base in the Russian market.
• JASEM Dealer Meeting – Turkey (2018):
  Organized dealer meetings with group companies from Poland, Croatia, and the Czech Republic to strengthen market presence and communicate product portfolios.
• MSACL EU 2017 – Salzburg, Austria:
  Managed sponsorship organization and represented JASEM Clinical Diagnostic Kits in the European market, conducting target customer and market research.
• Organized and coordinated 20+ customer-focused e-seminars using Agilent Webex technology, increasing customer engagement and product awareness.
• Designed and executed targeted email marketing campaigns aligned with strategic marketing objectives, focusing on high-potential customer segments and product-specific audiences.
• Developed customer segmentation and messaging strategies to support demand generation and event participation.
• Managed compliance with Turkish data protection and communication regulations, including KVKK (Law on the Protection of Personal Data) and IYS (Message Management System), ensuring lawful data processing, consent management, and opt-in/opt-out governance.
• Designed and implemented CRM-based workflows to track and manage KVKK and IYS consent processes, enabling centralized monitoring, auditability, and regulatory compliance across all digital communication activities.
• Monitored campaign performance, participation rates, and engagement metrics to continuously optimize digital marketing effectiveness.
• Played a key role in CRM project planning, execution, and cross-functional coordination, working closely with business units to align systems with operational and strategic needs.
• Led the digitalization of sales and marketing processes by designing and implementing CRM-based workflows covering sales transactions, proposals, and installation processes.
• Managed system integrations between CRM, Netsis, and Microsoft Dynamics NAV, ensuring seamless and accurate data flow across:
  Customer master data
  Orders and installation work orders
  Invoices and payment information
• Established centralized product and pricing data management by standardizing and transferring data from Agilent systems into CRM and ERP platforms.
• Enabled performance tracking and effectiveness measurement of marketing activities through CRM by monitoring participation, feedback, and campaign outcomes.
• Designed and governed multi-channel lead generation and channel management processes, integrating digital campaigns, webinars, events, email marketing, and sales-driven sources within CRM.
• Implemented CRM-based lead scoring, assignment, and handover workflows, converting inbound leads into qualified sales opportunities in close collaboration with sales teams.
• Defined lead qualification criteria, ownership rules, and follow-up processes to ensure a structured and measurable lead-to-opportunity conversion lifecycle.
• Provided sales teams with timely, accurate, and actionable lead insights, improving pipeline visibility, response times, and overall opportunity management effectiveness.

• Supported sales and marketing operations to achieve revenue, profitability, collection, and quota targets, working in close coordination with sales teams.
• Ensured end-to-end execution of sales processes in line with departmental objectives, including proposal preparation, order creation, shipment coordination, and delivery tracking.
• Managed contract follow-ups and tender documentation, ensuring timely communication and coordination with internal stakeholders.
• Handled customer inquiries and requests, directing them efficiently to sales teams to improve customer satisfaction and response times.
• Maintained and updated ERP-based opportunity and customer records, including new customer creation, product entries, and opportunity tracking.
• Supported inventory planning and stock management processes, including stock card creation and new product requests.
• Coordinated internal operational workflows related to documentation, logistics, and cross-departmental communication.
• Implemented Agilent’s marketing communication activities in Turkey, supporting portfolio-level brand positioning and product awareness.
• Planned and coordinated participation in congresses, conferences, trade shows, product demos, workshops, seminars, and sponsorship events.
• Designed and executed marketing campaigns across digital and traditional channels, supporting lead generation and brand visibility.
• Managed email marketing, e-communications, and social media activities, contributing to increased engagement and campaign reach.
• Developed and deployed marketing collateral and visual materials in alignment with brand guidelines and messaging consistency.
• Conducted basic market and competitor analysis, supporting campaign planning and sales enablement initiatives.
• Collaborated closely with sales teams to deliver marketing support materials for product launches and customer engagements.

• Teaching Assistant – Chemistry (Pedagogical Formation), supporting laboratory-based instruction and applied learning.

• During the internship I received training on the subjects related to the use, calibration and methodvalidation of HPLC, GC/MS, LC/MS, AAS and so forth from the analytical instruments used within the bioequivalence studies conducted in the laboratory. I acquired knowledge on the good laboratory practise (GLP).

Evaluation of Organotin Compounds with LC-MS/MS in Tuzla / Istanbul Portional Sediment Samples