NİGAR GULİYEVA
Digital Marketing Manager
İstanbul
Summary
Customer-focused and results-driven multilingual professional with 6+ years of experience in team management, customer service and digital marketing. Accomplished in optimizing content and tapping into new marketing and branding opportunities. Proficient in managing reporting tools and analytics dashboards. My approach combines a customer-centric mindset, teamwork, innovation, and data-driven decision-making for business success. Beyond my professional journey, I'm a bookworm, I enjoy cooking and creating content.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
5
5
Languages
Work History
Digital Marketing Manager
Berainvest
10.2023 - Current
- Developed and implemented successful multi-language digital marketing campaigns to drive leads and increase brand awareness.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Digital Marketing & Sales Team Leader
Arteria G Partner, supporting Google
08.2021 - 06.2023
- Led a team of 12 Google Account Strategists (Russian, UK/I & Turkish markets)
- Coached, provided ongoing feedback to agents to ensure excellent customer support
- Conducted regular team meetings, 1-1s to keep team motivated, cascade business and product updates, track team and individual performance
- Worked with the HR team for maintaining successful people management (hiring, training, talent management)
Social Media and Customer Service Team Leader
H&M Hennes & Mauritz
01.2020 - 08.2021
- Led a team of 19 First Line agents and 10 Social Media agents
- Closely monitored team performance by conducting observations and tracking key metrics, identifying and managing underachievers appropriately
- Monitored online mentions and reviews of the brand. Implement strategies to enhance the company's reputation and manage any potential crises effectively.
- Selected among 15 candidates as one of coordinators for Inclusion and Diversity team based on leadership skills and accomplishments as a Leader of a diverse team.
Education
Master of Business Administration -
Istanbul University
Istanbul, Turkey 10.2023 - Current
Bachelor of Social Science: on Management, Entrepreneurship - undefined
Warsaw School of Economics
Warsaw, Poland 10.2015 - 05.2018
Skills
- Market Analysis
- Data Analytics
- SEO Strategies
- Social Media Management
- Google Ads, Yandex Ads
- Salesforce CRM Software
Timeline
Digital Marketing Manager
Berainvest
10.2023 - Current
Master of Business Administration -
Istanbul University
10.2023 - Current
Digital Marketing & Sales Team Leader
Arteria G Partner, supporting Google
08.2021 - 06.2023
Social Media and Customer Service Team Leader
H&M Hennes & Mauritz
01.2020 - 08.2021
Bachelor of Social Science: on Management, Entrepreneurship - undefined
Warsaw School of Economics
10.2015 - 05.2018