Neslihan Yönet

• In charge of management of employer brand, employee experience and internal communication processes of Ekol Logistics A.Ş., which has 10.000+ blue, gray and white collar employees.
• Determining and launching new values in line with the company's purpose and corporate culture. Launching appreciation and gratitude platform in order to promote new values.
• By working in coordination with Talent Management and Development team to improve employee experience and using digital technology, we won awards on national and international platforms with our mobile application and interactive video projects for onboarding process. (2nd Best Film" in the Interactive Film Category at the International Cannes Corporate Media and TV Awards, Gold Stevie at The Stevie Awards)
• Developing high-performing teams by providing mentorship, guidance, and opportunities for professional growth. As a result we won the Best Employer Brand of the Year Award at "Blue Apple" Award Ceremony organized by Istanbul University Business Club.
• We won Silver Award at Telly Awards with our 360-degree communication campaign on the 100th anniversary of our Republic.
• By dividing employee data into segments and applying different communication campaigns suitable for personas, we achieved high satisfaction rates in the segments we targeted.

In charge of overall marketing & communication strategies of whole Penti categories that are the market leader in each segment (leg wear, underwear, beachwear, active wear, home wear).Establishing and managing the marketing communication budget with the coordination of five main agencies; advertising, media planning and buying, public relations, digital & social media, and event.

• Supporting 2017 brand communication strategies, taking an important role to choose the celebrity which won The One Award in “best brand’s face” category organized by Marketing Türkiye, as a first in Penti.
• Leading and managing award winning digital projects with an extraordinary implementations.
• Organizing successful two launch events and PR activities, that contributed to increase brand recognition; coverage results doubled compared with the previous year.
• Managing all ATL & BTL communication activities including fashion photo shootings, to create brand visual identity between all channels such as 450+ stores, e-commerce, social media, digital marketing campaigns, catalogues, etc in line both for Turkey & International market.
• Implementing strategic corporate communication efforts to maintain company's leader position its industry.

In charge of Hürriyet Newspaper’s main brand strategies and offline (printed) products.

• Managing marketing budget to reach the given target by maintaining budget projections on a declining market for last 5 years.
• Conducting market and consumer research to identify sector trends and get insights for strategic planning and actionable roadmap.
• Creating “brand architecture” of the products such as Hürriyet newspaper, Kelebek, Hürriyet Emlak, etc.
• Analyzing P/L tables to enhance sustainable profit of them. Discontinuing non profitable 10 products out of 45.
• Supporting editorial board for repositioning the products and realizing the campaigns for weekend supplements. Resulting in an additional 10.000 circulations for Hürriyet Cumartesi & 6.000 circulations for Hürriyet Pazar. The result is above the sector average.
• Executing successful product launch campaign; Kelebek 2, gained 7.500 circulations per day, driving significant growth in market share within target segment.

In charge of overall operation of Mania Gurme; “gourmet shops” and mania.com.tr

• Implementing innovative approach of the company for e-commerce web site to exceed the sales.
• With the launch of the website % 10 of the total sales came from e-commerce.
• Promoting the “digital product catalog”, first time in the wine industry
• Increasing database from 300 to 5.000 target names.

In charge of overall operation of Doluca and Sarafin wines that consist of 4 segments and 35 SKUs.

• Categorising all SKU’s into 4 main segments in order to make marketing plans based on products.
• As a result of product segmentation study, a new series was launched to fill the product gap in the upper segment; DLC series quickly became the leader of its segment.
• Creating and executing corporate communications yearly plans according to the company’s communication strategy and objective.
• Making new agreements of 3 main solution partners; advertising, media planning&buying and publishing agencies.
• Developing Doluca & Sarafin wines CRM system and e-commerce websites - forced up the sales around %20.
• Planning, organizing and implementing of all sponsorship and event marketing activities, including sectorial fairs and harvest tours to Mürefte as well.
• Accomplished launch and relaunch campaigns: Karma (2003), Neva (2004), Villa Neva (2005), sparkling wine group (2003) and Doluca brand (2005).

In charge of communication operations of 4 segments that consist of 186 SKUs.

• Successfully managing various marketing communication activities including advertising, promotion, TV film production studios, research, media and respective agencies such as Güzel Sanatlar-Saatchi&Saatchi, Zenith Media, Infratest Burke-NFO (Remark), AC Nielsen and many local promotion agencies & print houses.
• Attending the category segmentation process managed by Güven Borca - founder & manager of “Markam Brand Consultancy” company - for 6 months
• Managing media budget and saving % 30 off.
• Tracking and controlling the total marketing budget and reporting to General Manager directly.
• Managing nisch segment and presenting local products into international markets.
• Kolaycacik won Sial D’or Golabal Food Market Exhibition award in 2002
• Collaborating with Digimon brand to set up a first sales oriented campaign for the flavored milk product, as a result the sales increased % 65.
• Successfully planning, managing and implementing the marketing communication strategies for launching campaigns of pasteurised milk & ayran (1999) in HDPE package / Flavoured milk, 850 g Kaymaklım Yoghurt (2000) / Kolaycacık (2001) / Minimix (2002) / Hüptrik (2003) / Fruit yoghurt (2003).

In charge of the worldwide known, FMCG market leader Benckiser account.

• Leading of all ATL and BTL marketing communication activities with the team of 10 people.
• Transmitting customer’s brief to creative team by evaluating and developing a deep understanding of the necessities.
• Launching of Calgon tablet, Calgonit tablet, Marc Lavanta, Marc Mutfak (1996), Lovelamatik (1997), Marc Hijyen (1998).

In charge of two major accounts; Mis Süt and Bayer.

• Supporting strategic planning and account team for launching campaigns
• Launching of One–A–Day vitamin (1996) for Bayer, Mis Calcium+, Anne Sütü, Bebe Sütü (1996) for Mis Süt.