Neslihan Sağlam

Strategic and commercially driven Telecommunications Executive with 17 years of experience across terminal and trade marketing strategies, retail channel development, and product innovation. Demonstrated success in building go-to-market and category strategies from scratch — particularly in CPE, IoT and smart devices — and in forming strategic partnerships with global manufacturers. Adept at managing terminal portfolios aligned with evolving customer expectations and technology trends. Proven leadership in driving cross-functional projects, enhancing channel performance, and launching innovative product categories that increase both customer retention and acquisition. Committed to continuous development, having completed over 60 hours of training per quarter in the past 2 years, with focus areas including strategic thinking, leadership, and effective team management. Now aiming to leverage this expertise in a new role to lead new product strategy, market expansion, and OEM partnerships in line with companies growth vision.