Nermin Hamurcu Tanırlı
Marketing Manager
Istanbul
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive marketer.
Overview
26
26
years of professional experience
Work History
EMEA Regional TB Solution Product Manager
BD
02.2022 - Current
- Developed, lead and execute regional marketing strategy into hub/country specific strategy (marketing campaigns, customer campaigns, solution concepts) with a focus on customer needs.
- Deployed accurate and country based marketing resources.
- Developed training materials and facilitate workshops to improve overall capability scores of marketing resources.
- Maintaining existing / developing new strategic partnership with identified high value stakeholders.
EMA Blood Culture-ID/AST Product Manager
BD EMA
05.2019 - 01.2022
- Translate global marketing strategy into country specific strategy (e.g., product launches, marketing campaigns, customer campaigns, solution concepts, etc.) with a focus on customer needs as holistic solution.
- Manage the BD brand amongst external stakeholders and ensure differentiation against competition.
- Work closely with sales and marketing team members to develop in-depth knowledge of customers and target accounts.
- Collaborate to create stakeholder management plans for KOLs and deliver CMEs and product training to drive awareness.
Country Product Manager
BD Turkey
01.2015 - 05.2019
- Developed market shaping activities related to Antimicrobial Resistance and Sepsis
- Successful launches of new product platform's in Microbiology and Cytology.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build marketing plans.
- Initiate the first country Sepsis guideline and launched 1st Turkish Sepsis Guideline.
- Coordinate the work required planning and execution with the KOLs, NGOs, MOH.
Application Manager
BD Turkiye
01.2005 - 01.2015
- Train the distributor teams and be on the market with their visits to key accounts
- Support all demo's, studies
- Implement Best Practices and train labs with related Biosafety, Drug Susceptibility test reporting and related all Good lab practices in the labs.
- Support regional team to understand the Turkish market to develop and execute the required marketing initiatives
- Share the competitive information to create a related objection tools and provide related sources
- Manage conversions from conventional system to automation, and from competitive system to company system with related trainings and support at lab, physician, procurement level
- THighly experienced on tender management due to working in a country procures only through tenders.
- Work on product specification and providing solution and focus on customer unmet needs.
Sales and Application Specialist
BD
01.1999 - 01.2005
- Work with Distributors for sales visits and support distributor sales team with product specifications and benefits
- Install and train labs for best practices.
Education
Bachelor of Science - Finance
04.2001 -
High School Diploma -
04.2001 -
Skills
Product Lifecycle Management
Product Development
Project Planning
Product Vision and Strategy
Teamwork and Collaboration
Project Management
Product positioning
Management of Clinical Resources
Jira, Veeva, Power BI, SFDC, Showpad,
Product Backlog Management
Pricing strategy
Digital Marketing
Event Marketing
Team Collaboration
Languages
Turkish
Native language
English
Proficient
C2
Interests
Sports, Yoga, Hiking
Timeline
EMEA Regional TB Solution Product Manager - BD
02.2022 - Current
EMA Blood Culture-ID/AST Product Manager - BD EMA
05.2019 - 01.2022
Country Product Manager - BD Turkey
01.2015 - 05.2019
Application Manager - BD Turkiye
01.2005 - 01.2015
Anadolu University - Bachelor of Science, Finance
04.2001 -
Marmara University - High School Diploma,
04.2001 -
Sales and Application Specialist - BD
01.1999 - 01.2005