Nermin Hamurcu Tanırlı
Marketing Manager
Istanbul
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive marketer.
Overview
26
26
years of professional experience
Work History
EMEA Regional TB Solution Product Manager
BD
02.2022 - Current
- Developed, lead and execute regional marketing strategy into hub/country specific strategy (marketing campaigns, customer campaigns, solution concepts) with a focus on customer needs.
- Deployed accurate and country based marketing resources.
- Developed training materials and facilitate workshops to improve overall capability scores of marketing resources.
- Maintaining existing / developing new strategic partnership with identified high value stakeholders.
EMA Blood Culture-ID/AST Product Manager
BD EMA
05.2019 - 01.2022
- Translate global marketing strategy into country specific strategy (e.g., product launches, marketing campaigns, customer campaigns, solution concepts, etc.) with a focus on customer needs as holistic solution.
- Manage the BD brand amongst external stakeholders and ensure differentiation against competition.
- Work closely with sales and marketing team members to develop in-depth knowledge of customers and target accounts.
- Collaborate to create stakeholder management plans for KOLs and deliver CMEs and product training to drive awareness.
Country Product Manager
BD Turkey
01.2015 - 05.2019
- Developed market shaping activities related to Antimicrobial Resistance and Sepsis
- Successful launches of new product platform's in Microbiology and Cytology.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build marketing plans.
- Initiate the first country Sepsis guideline and launched 1st Turkish Sepsis Guideline.
- Coordinate the work required planning and execution with the KOLs, NGOs, MOH.
Application Manager
BD Turkiye
01.2005 - 01.2015
- Train the distributor teams and be on the market with their visits to key accounts
- Support all demo's, studies
- Implement Best Practices and train labs with related Biosafety, Drug Susceptibility test reporting and related all Good lab practices in the labs.
- Support regional team to understand the Turkish market to develop and execute the required marketing initiatives
- Share the competitive information to create a related objection tools and provide related sources
- Manage conversions from conventional system to automation, and from competitive system to company system with related trainings and support at lab, physician, procurement level
- THighly experienced on tender management due to working in a country procures only through tenders.
- Work on product specification and providing solution and focus on customer unmet needs.
Sales and Application Specialist
BD
01.1999 - 01.2005
- Work with Distributors for sales visits and support distributor sales team with product specifications and benefits
- Install and train labs for best practices.
Education
Bachelor of Science - Finance
04.2001 -
High School Diploma -
04.2001 -
Skills
Product Lifecycle Management
Languages
Turkish
Native language
English
Proficient
C2
Interests
Sports, Yoga, Hiking
Timeline
EMEA Regional TB Solution Product Manager - BD
02.2022 - Current
EMA Blood Culture-ID/AST Product Manager - BD EMA
05.2019 - 01.2022
Country Product Manager - BD Turkey
01.2015 - 05.2019
Application Manager - BD Turkiye
01.2005 - 01.2015
Anadolu University - Bachelor of Science, Finance
04.2001 -
Marmara University - High School Diploma,
04.2001 -
Sales and Application Specialist - BD
01.1999 - 01.2005