Nazrin S. Shamkhalova

• Developed and implemented comprehensive marketing strategies to increase brand awareness, generate qualified leads, and drive sales for 58 international exhibitions across Eastern Europe and Central Asia.
• Secured and managed partnerships with key industry players and government institutions in the region to expand event reach and attract high-caliber exhibitors.
• Mentored and coached event marketing team members, fostering professional development and a results-oriented culture. Developed and implemented performance metrics for the event teams, ensuring alignment with overall sales and marketing goals.

• Led the planning, execution, and successful delivery of the Premium Hospitality Zone for the Formula 1 Saudi Arabian Grand Prix 2023.
• Oversaw all aspects of venue construction for the Premium Hospitality Venue, ensuring timely completion and adherence to high-quality standards. Effectively managed stakeholders throughout the project, ensuring alignment and clear communication.
• Developed and implemented a comprehensive operational plan for the venue, guaranteeing a seamless and exceptional guest experience during the event.

• Led a team of event professionals in the planning, organization, and execution of the 2023 IAC, a global congress with over 5000 attendees from 71 countries.
• Developed and implemented a comprehensive event strategy aligned with the IAC's overall objectives, ensuring a successful and impactful event for the global space community.
• Oversaw the development and management of the event budget, ensuring efficient resource allocation and adherence to financial goals.
• Secured and managed the venues for the IAC, negotiating contracts with vendors and ensuring all logistical requirements were met.
• Developed and implemented a comprehensive operational plan for the event site, encompassing security, catering, transportation, and technology infrastructure.

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• Developed and implemented a comprehensive sales and marketing strategy to increase revenue and market share for the Baku Convention Center.
• Represented the Baku Convention Center at International Congress and Convention Associations and international bids for hosting global events, showcasing the venue's capabilities and securing new business opportunities.
• Analyzed market trends and competitor activity to identify new sales opportunities and develop targeted marketing campaigns.
• Collaborated with creative teams to design and develop marketing materials, including promotion, website content, and social media campaigns.
• Led the recruitment, onboarding, training, and coaching of a high-performing sales team, ensuring they possess the skills and knowledge to achieve success.

• Concepted, developed, and implemented innovative event programs within international exhibitions, catering to a diverse audience and aligning with 28 different exhibition themes.
• Identified and secured sponsorships and partnerships to support event execution and enhance attendee value.
• Developed and implemented comprehensive marketing and promotional campaigns to generate awareness and drive attendance for events within the exhibitions.
• Oversaw the on-site execution of events, ensuring smooth operation and a seamless experience for attendees, exhibitors, and sponsors.

• Developed and managed comprehensive project plans for client itineraries within the destination, ensuring all logistical elements are considered and timelines are met.
• Managed project budgets effectively, allocating resources efficiently and staying within financial constraints.
• Identified and mitigated potential risks throughout the project lifecycle, ensuring a smooth and successful client experience.
• Served as the primary point of contact for clients, managing their expectations and providing clear communication throughout the project lifecycle.

• Provided comprehensive support to the Event Manager in all aspects of event planning and execution, ensuring smooth operation and successful outcomes.
• Coordinated with caterers, decorators, audio/visual technicians, and other vendors to ensure all event elements are delivered as planned.
• Assisted with developing and implementing marketing and promotional campaigns to generate awareness and drive attendance for events.