Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Nazlı Tüzüner Tokan

Marketing Professional
Turkey

Summary

Dynamic marketing professional with 15 years of expertise in brand marketing and creative communications within the advertising industry. Proven ability to manage multiple priorities effectively while maintaining a positive attitude, complemented by a diverse skill set in brand management, creative strategy, and marketing campaign development. Extensive experience in strategic and creative marketing across the EMEA region, collaborating with national and international clients to elevate brand presence. Committed to expanding knowledge across various business categories and pursuing continuous career development on a global scale.

Overview

17
17
years of professional experience
5
5
years of post-secondary education
4
4
Languages

Work History

Director, Creative Consumer & Shopper Content

THE COCA-COLA COMPANY
06.2024 - Current
  • Developed high-performing marketing campaigns in-line with the business need in EMEA region.
  • Managed external creative agency and internal stakeholders for the execution of regional campaigns and creative ideas.
  • Managed budgets efficiently for the execution of the creative idea and production for market implementation.
  • Led the adaptation of global creative campaigns per market, per target auidence and business need.

Senior Brand Strategy Manager

THE COCA-COLA COMPANY
01.2021 - 06.2024
  • Leading brand strategy and marketing for Fuzetea brand in two leading markets of Eurasia Middle East region at the Coca-Cola Company.
  • Delivering strong retail performance for with 10% volume growth in 1 year and gaining leadership.
  • Developing annual business plans, long term plans and managing stakeholders for the execution of strategy.
  • Conducted market research to identify new opportunities and target markets
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Coordinated with design and media teams to develop high-quality creative assets
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral

Integrated Marketing Manager

THE COCA-COLA COMPANY
01.2018 - 01.2021
  • Led end-to-end content creation and marketing campaigns for various brands in different categories at Coca-Cola Company
  • Experienced in digital and traditional media focused 360 campaign development and execution
  • Managed content excellence through managing stakeholders as creative agencies and media agencies
  • Maintained content marketing calendar to schedule creation and delivery deadlines
  • Developed and managed content calendar to meet deadlines and engagement goals
  • Collaborated within marketing teams to create and implement content marketing campaigns

Advertising Account Executive

International Advertising Agencies
11.2008 - 03.2018

Worked as Account Manager in Ogilvy Istanbul & DDB Istanbul

Developed 360 advertising campaigns for local and international brands in Turkey.

Worked as an end to end advertising professional from brieafing to the delivery of the campaign, managing agency and advertiser stakeholder.

Developed strong relationships w advertisers, making sure the brand is well represented within the agency

Created Effie winning brand stories with strong business results.

Education

MBA -

EHSAL Management School
Brussels
01.2007 - 01.2008

BA - Translation Studies

Istanbul University
Istanbul
01.2003 - 01.2007

Skills

Strategic thinking

Brand Management

Stakeholder Management

Integrated Marketing planning

Marketing and advertising

Campaign management

Strategic planning

Budgeting

Client communication

Decision-Making

Marketing and advertising

Brand development

Interests

Wellness

Sailing

Timeline

Director, Creative Consumer & Shopper Content

THE COCA-COLA COMPANY
06.2024 - Current

Senior Brand Strategy Manager

THE COCA-COLA COMPANY
01.2021 - 06.2024

Integrated Marketing Manager

THE COCA-COLA COMPANY
01.2018 - 01.2021

Advertising Account Executive

International Advertising Agencies
11.2008 - 03.2018

MBA -

EHSAL Management School
01.2007 - 01.2008

BA - Translation Studies

Istanbul University
01.2003 - 01.2007
Nazlı Tüzüner TokanMarketing Professional