Naz Hazal Sayin

• Develop a product strategy aligned with the company’s vision and goals.
• Define and manage short-, medium-, and long-term product roadmaps.
• Analyze user needs, market trends, and competition to identify opportunities.
• Collect user feedback systematically with verifiable hypotheses.
• Manage all steps of the product development process (requirement gathering, prioritization, planning).
• Coordinate product development processes with engineering, design, and analytics teams.
• Measure the product’s digital performance and propose improvements based on user behavior.
• Regularly monitor commercial KPIs such as revenue, user acquisition, churn, and MRR.
• Guide, develop, and motivate the product team under your responsibility according to goals.
• Build effective communication with internal stakeholders to bridge strategy and operations.
• Embrace a data-driven decision-making culture and use reporting as a decision-support tool.
• Ensure that the product remains competitive, user-focused, and capable of sustainable growth in the market.
• Focus on CRM, ERP, and web/mobile applications, ensuring integrated, scalable, and user-centric solutions

Company Overview Borusan Next | www.borusannext.com | Mobile Applications

• Played a key role in developing Borusan Next’s operating model and go-to-market strategy, overseeing a successful launch of borusannext.com and mobile applications.
• Develop and Communicate Product Vision: Defined a compelling product vision and strategy for Borusan Next, aligning with a mission and market opportunities, and positioning a platform as an omni-channel solution addressing an used car value chain for B2C, C2B, and B2B.
• Lead Product Strategy: Drove a roadmap for new features, enhancements, and ancillary products, overseeing a successful launch of borusannext.com and mobile applications. Led product lifecycles from concept to launch, including market research, planning, and execution.
• Collaborate Across Teams: Partnered with engineering, design, marketing, and customer experience teams to deliver innovative, user-centric solutions. Collaborated with UX teams to deliver design solutions, conduct A/B tests, and optimize user journeys.
• Customer-Centric Approach: Utilized research and data analysis to understand customer needs, translating insights into impactful product features that drove improved user experience.
• Market Expertise: Stayed ahead of industry trends, competitors, and emerging technologies, especially within and automotive and car rental sectors, to inform product decisions.
• Mentorship and Team Development: Built and mentored a high-performing product team, fostering a culture of collaboration and excellence. Mentored management trainees to cultivate leadership growth.
• Performance Measurement: Defined KPIs, monitored product performance, and analyzed data to prioritize product backlogs, driving continuous iteration and alignment with business goals.

Key Skills: Product Lifecycle Management | Market Research & Analysis | Product Roadmap Development | Data-Driven Decision Making | Omni-Channel Strategy | Competitive Benchmarking | Agile Methodologies | Stakeholder Management | Team Leadership | KPI Monitoring | UX Design Collaboration | Project Management

• Supporting team members in strategy formulation and execution processes
• Actively participating in strategic planning and budgeting process
• Developing and executing projects in line with company strategies and business requirements
• Actively managing business project portfolio and supporting business leaders in various projects
• Conducting detailed analysis, preparing business cases and presentations to report top management

• Ensuring the initiation, planning, execution, and successful completion of new projects,
• Creating project schedules, milestones, and resource planning,
• Establishing regular communication with all stakeholders to clarify requirements and ensure timely delivery,
• Tracking tasks via Jira and reporting progress,
• Creating and maintaining project documentation and knowledge base on Confluence,
• Visualizing process maps, user journeys, and workflows using tools like Miro and Visio,
• Collaborating closely with development, design, analysis, and testing teams to ensure smooth technical execution,
• Participating in test processes (especially UAT) and contributing to the preparation of relevant scenarios,
• Identifying, monitoring, and taking timely action on potential risks,
• Gathering feedback after project completion and supporting continuous improvement with enhancement suggestions.
• Managed vendor relationships and led contract negotiation and execution processes to align third-party services with project goals.
• Delivered Closed Market Place (B2B), www.loncamarket.com (2021 London Best Business Awards - Best New Business), Bilkom Online (B2B), Digital HR Tool Implementation (HR Edition - KocSistem), and Robotic Process Automation Projects.

• Gathers, analyzes, and clarifies business requirements, translating them into actionable solutions in collaboration with technical teams.
• Prepares documentation including user stories, process flows, business rules, and functional requirements.
• Collaborates closely with product owners and stakeholders to support prioritization processes and manage the product backlog.
• Analyzes current business processes to identify areas for improvement and provides data-driven recommendations.
• Supports all phases of the software development lifecycle, including development, testing, and deployment.
• Actively participates in Agile/Scrum ceremonies such as sprint planning, refinement, and reviews.
• Uses tools like Jira, Confluence, and Miro to manage tasks and maintain project documentation effectively.
• Prepares UAT (User Acceptance Testing) scenarios and contributes to testing processes.
• Evaluates feedback after project delivery and contributes to a culture of continuous improvement.

Delivered BMW, Mini, Jaguar, and Land Rover online sales platforms (B2C), used car stock listing platform, and Dealer Management System Implementation for key dealers including Borusan Oto Samandira, Borusan Oto Vadi Istanbul, and others.

• Product roadmap and Product backlog management (epic, feature, story etc.)