Naz Hazal Sayin

Company Overview Borusan Next | www.borusannext.com | Mobile Applications

• Product Leadership: Played a key role in developing Borusan Next's operating model and go-to-market strategy. Oversaw the successful launch and rollout of the borusannext.com platform and Borusan Next mobile applications.
• Platform Strategy: Positioned Borusan Next as an omni-channel used car platform addressing the entire value chain for both individual customers and businesses.
• Product Lifecycle Management: Led products from concept to launch, including market research, competitive analysis, product planning, execution, and iterative improvements.
• Vision & Strategy: Defined product vision and roadmap aligned with customer needs, market trends, and business objectives.
• Market Leadership: Conducted ongoing competitor analysis, identifying growth opportunities and enhancing the platform to maintain competitive edge.
• Cross-functional Collaboration: Partnered with sales and marketing teams to execute strategies that drove revenue growth and customer engagement.
• Data-driven Decisions: Collected and analyzed customer feedback, usage data, and KPIs to inform product improvements and ensure alignment with customer expectations.
• Product Backlog & Prioritization: Managed and prioritized product backlogs, ensuring effective delivery and stakeholder communication.
• Performance Monitoring: Continuously tracked product performance and took proactive measures to resolve challenges and optimize results.
• Leadership & Mentorship: Led and mentored management trainees, fostering their professional growth and preparing them for leadership roles.
• UX Design Collaboration: Collaborated with UX teams to implement user-centric design solutions
• Conducted A/B tests to optimize user experiences
• Translated UX research findings into actionable product improvements
• Integrated UX wireframes and prototypes into development workflows
• Enhanced user journeys through iterative design feedback loops

Key Skills: Product Lifecycle Management | Market Research & Analysis | Product Roadmap Development | Data-Driven Decision Making | Omni-Channel Strategy | Competitive Benchmarking | Agile Methodologies | Stakeholder Management | Team Leadership | KPI Monitoring | UX Design Collaboration

Company Overview Borusan Next | Borusan Araç İhale

• Product Leadership: Played a key role in developing Borusan Next's operating model and go-to-market strategy. Oversaw the successful launch and rollout of the borusannext.com platform and Borusan Next mobile applications.
• Platform Strategy: Positioned Borusan Next as an omni-channel used car platform addressing the entire value chain for both individual customers and businesses.
• Strategic Project Delivery: Executed critical web and mobile projects across B2B, Auction, B2C, and C2B models using Agile and Waterfall methodologies, ensuring speed, adaptability, and alignment with business needs.
• End-to-End Management: Led strategic initiatives, establishing and managing dynamic governance structures tailored to evolving conditions.
• Product Lifecycle Management: Delivered products from concept to launch through market research, competitive analysis, planning, and execution.
• Cross-functional Collaboration: Worked closely with stakeholders, senior leaders, and cross-functional teams to drive high-impact outcomes and foster continuous improvement.
• Portfolio & Program Management: Oversaw project portfolios and reporting to maintain alignment with business goals.
• Data-driven Decisions: Monitored KPIs, customer feedback, and market trends to optimize product performance and decision-making.
• Leadership & Mentorship: Developed and mentored management trainees, preparing them for leadership roles.

Key Skills: Product Lifecycle Management | Strategic Project Delivery | Agile & Waterfall Methodologies | Portfolio & Program Management | Market Research & Analysis | Data-Driven Decision Making | Omni-Channel Strategy | Competitive Benchmarking | Stakeholder Management | Cross-functional Collaboration | Continuous Improvement | KPI Monitoring

• Project Leadership: Successfully led planning and execution of web and mobile projects, ensuring timely delivery and alignment with business goals.
• Stakeholder Management: Coordinated staff, external resources, and stakeholders to maintain strong relationships and clear communication throughout project lifecycles.
• Process Optimization: Designed risk mitigation plans, optimized workflows, and implemented cost-saving actions to meet project budgets.
• Performance Monitoring: Oversaw project progress, conducted reviews, and delivered detailed reports to executive teams for decision-making.
• Growth & Innovation: Secured growth opportunities by initiating new projects and driving process improvements.
• Key Projects: Closed Market Place (B2B), www.loncamarket.com (2021 London Best Business Awards - Best New Business), Bilkom Online (B2B), Digital HR Tool Implementation (HR Edition - KocSistem), and Robotic Process Automation Projects.

• Data Analysis, User Research, Requirement Gathering, Feature Prioritization, Documentation, Communication, A/B Testing and Experimentation, Continuous Improvement, Cross-Functional Collaboration

• Data-Driven Product Development: Conducted data analysis, user research, and requirement gathering to define and prioritize features that align with business goals.
• A/B Testing & Optimization: Led A/B testing and experimentation to improve user experience and drive continuous product improvements.
• Cross-Functional Collaboration: Partnered with stakeholders, developers, and design teams to deliver projects effectively and on time.
• Documentation & Communication: Created detailed documentation, ensuring clear communication of requirements and updates to all stakeholders.
• Key Projects: Delivered BMW, Mini, Jaguar, and Land Rover online sales platforms (B2C), used car stock listing platform, and Dealer Management System Implementation for key dealers including Borusan Oto Samandira, Borusan Oto Vadi Istanbul, and others.