Nart Stas
CEO
Istanbul,34
Summary
A seasoned and results-oriented Chief Executive Officer with over 15 years of dynamic leadership experience in spearheading strategic growth initiatives within the healthcare, FMCG, and pharmaceutical sectors. Demonstrated expertise in driving market expansion, implementing innovative brand development strategies, and fostering operational excellence to enhance profitability and market positioning. Proficient in leveraging a data-driven approach and possessing a deep-seated understanding of market research methodologies, notably holding an IPC Master in Marketing Research from a reputable institution in the USA. With a solid educational foundation encompassing an MBA from the United States, I bring a strategic mindset and a wealth of knowledge to drive business success. Proficiency in advanced analytical tools such as SPSS, Power BI, and Python underpins my ability to derive actionable insights and make informed decisions to drive organizational growth and sustainability. My commitment to excellence, coupled with a track record of delivering tangible outcomes, positions me as a forward-thinking leader adept at navigating complex business landscapes. In summary, my multifaceted skill set, strategic acumen, and unwavering dedication to exceeding expectations equip me to drive transformative results and lead organizations towards sustainable success in today's competitive business environment.
Overview
17
17
years of professional experience
Work History
Chief Executive Officer
Future Reality Research
Istanbul
10.2021 - Current
- Elevated the consultancy to a strategic development leader, significantly influencing growth trajectories for diverse enterprises in several sectors
- Established strategic alliances with government entities and stakeholders in Saudi Arabia, facilitating smooth market entry and expansion for clients and enhancing public-private partnerships
- Initiated strategic partnerships, aiding pharmaceutical firms in establishing and expanding market presence in targeted markets, resulting in significant increase in market share
- Implemented a targeted B2B customer database, achieving an increase in client engagement within the targeted markets
- Conducted brand positioning studies for international markets, enhancing brand visibility and increasing market share
- Developed and executed innovative marketing strategies in the detergent industry, resulting in significant increase in market share in Targeting Markets
- Cultivated a high-performance culture, enhancing team capabilities in strategic insights, digital marketing, and market analysis, leading to notable improvement in team performance.
Marketing Research Manager
Madar Group
Istanbul
06.2016 - 10.2021
- Pioneered market research initiatives that unearthed critical consumer insights, leading to the launch of consumer-centric marketing strategies and products, significantly boosting customer engagement by notable increase in customer satisfaction
- Enhanced marketing campaign performance, yielding a 35% increase in ROI through sophisticated data analytics and market segmentation strategies
- Developed and delivered actionable insights to CEOs, CMOs, sales managers, and other staff members, aligning with management problems and objectives resulting 45% reduction in marketing costs
- Conducted research on pricing and analyzed consumer attitudes and behaviors, resulting in the development of consumer-centric marketing strategies and products, leading to 15% increase in product sales
- Measured marketing campaign ROI and KPIs, providing data-driven recommendations to optimize performance, resulting in significant improvement in campaign effectiveness.
Businesses Development Manager
Med Dent
Istanbul
01.2015 - 06.2016
- Orchestrated strategic alliances and product innovation, culminating in substantial revenue growth and the establishment of flagship products as market leaders within a short span
- Researched markets and explored new accounts, resulting in the acquisition of new business opportunities and the development of new products
- Recommended steps to make the product consumer-centric, leading to an increase in customer satisfaction and brand loyalty
- Strategically planned and executed marketing campaigns, resulting in increased market share and revenue.
Key Accounts Development Manager
Venus Pharmaceuticals
Egypt - Cairo
01.2013 - 08.2013
- Drove key account strategies that revitalized and expanded client portfolios, significantly outperforming sales targets and improving client retention rates
- Assessed new opportunities, conducted market research, and developed current accounts in terms of sales volume, cross-selling, and long-term relationships
- Solved problems with key accounts, resulting in improved customer satisfaction and retention rates
- Successfully met and exceeded sales targets by implementing effective sales strategies and tactics.
Marketing Manager
Pharma SH
Damascus - Syria
11.2009 - 11.2012
- Led sales team to outstanding performance through strategic sales training and innovative sales analytics, resulting in a substantial growth in sales and market coverage
- Set marketing strategies, conducted market research, and developed products, resulting in increased brand awareness and sales revenue
- Budgeted and monitored ROI - KPIs, providing data-driven recommendations to optimize marketing performance
- Trained marketing team members, fostering a positive work environment and developing their professional skills.
Medical Reps Team Leader
Hatahet
Damascus - Syria
07.2007 - 10.2009
- Led medical reps, planned, and monitored KPIs, resulting in increased sales revenue and market share
- Managed PR activities and presentations, resulting in improved brand awareness and customer loyalty
- Trained medical reps, improving their product knowledge and sales skills.
Education
IPC Master - Marketing Research - undefined
Insights Association
Professional Certified Marketer, Marketing Management - undefined
American Marketing Association
Certified Digital Marketing Professional - undefined
Digital Marketing Institute
Diploma - Sales and Marketing - undefined
Cambridge Training College
Bachelor of Medicine - undefined
Master of Business Administration - MBA - Business Administration and Management, General - undefined
University of the People
Skills
Marketing Management
Economic Research
Market Research
Data Analysis
Project Management
Team Leadership
Strategic Planning
Digital Marketing
Behavior research
Additional Courses
Behavioral Economics
Budgeting and Scheduling Projects
Conjoint, Discrete Choice & MaxDiff
Ethnographic Research
Improving C S
Initiating and Planning Projects
Managing Project Risks
Tablue
Project Management
Advanced Data Analysis and Machine learning
Market Research 101
Online Qual Research
Quantitative Data Analysis
Questionnaire Design
Research Interviews
SPSS 201
The Importance of Listening
Power BI
Python
Power Query
Generative AI
Recentproject
Mentor, ENHANCER Program, 04/17/24, 05/17/24, Provided 40 hours of online mentorship to 40 Syrian entrepreneurs under temporary protection and Turkish citizens as part of the EU-funded ENHANCER program, coordinated by Mersin Technopark.
Guided entrepreneurs on creating business plans, understanding competition, choosing the right products, evaluating markets, accessing customers, and ensuring business performance and sustainability.
Assisted mentees in identifying and pursuing funding opportunities and understanding grant-based projects.
Conducted mentoring sessions via online.
Completed necessary documentation, including mentoring timetables, timesheets, and evaluation forms.
Languages
Arabic
Advanced (C1)
English
Advanced (C1)
Russian
Advanced (C1)
Turkish
Advanced (C1)
Timeline
Chief Executive Officer
Future Reality Research
10.2021 - Current
Marketing Research Manager
Madar Group
06.2016 - 10.2021
Businesses Development Manager
Med Dent
01.2015 - 06.2016
Key Accounts Development Manager
Venus Pharmaceuticals
01.2013 - 08.2013
Marketing Manager
Pharma SH
11.2009 - 11.2012
Medical Reps Team Leader
Hatahet
07.2007 - 10.2009
IPC Master - Marketing Research - undefined
Insights Association
Professional Certified Marketer, Marketing Management - undefined
American Marketing Association
Certified Digital Marketing Professional - undefined
Digital Marketing Institute
Diploma - Sales and Marketing - undefined
Cambridge Training College
Bachelor of Medicine - undefined
Master of Business Administration - MBA - Business Administration and Management, General - undefined
University of the People