Mustafa Yıldız
Summary
Boğaziçi University student with a refined interest in the intersection of music, culture, and the evolving landscape of emerging talent. Gained experience in global brand positioning and digital strategy at an international finance firm, followed by board-level leadership in organizing Turkey's largest student-led music festival, overseeing sponsor relations, logistics and creative production. Entered the music industry through a label internship, contributing to playlist marketing efforts across campaigns with audiences ranging from 20,000-100,000 followers, while also supporting the logistical infrastructure of an international songwriting camp. Played a key role in facilitating a co-publishing deal and contributed to pitching progress. Also, led the communication as a negotiator for revenue split contracts.
Overview
2
2
years of professional experience
Work History
Culture Marketing Intern
Red Bull
İstanbul
02.2025 - Current
- Oversaw logistics and delivery planning for Red Bull-titled events, concerts, studio shoots, and third-party cultural sponsorships, managing all artist kits, product assets, and venue requirements.
- Contributed to the creative development of brand collaborations, supporting concept creation for sponsored experiences, and integrated activations across Red Bull Culture events.
- Assisted in artist curation for original Red Bull content formats on YouTube and Instagram, participating in talent scouting and selection discussions.
- Contributed to editorial development for Red Bull’s original content formats, including writing music-related trivia questions, and assisting in concept refinement for audience engagement.
- Collaborated with partner event agencies to coordinate on-ground execution and supported operational flow during high-traffic events.
- Provided cross-functional support across departments to ensure seamless execution of music-led experiences and cultural campaigns.
Marketing Intern
Lab Recordings
Istanbul
07.2024 - 02.2025
- Coordinated studio and session schedules, ensuring efficient time management, and alignment with artist priorities.
- Managed and updated Spotify playlists with monthly follower counts ranging from 20,000 to 100,000, driving artist growth and engagement.
- Collaborated closely with a music distribution company to pitch tracks to DSPs' editorial playlists, enhancing artist visibility and streaming performance.
- Organized and managed the logistics for an international music production camp in collaboration with a couple of European publishing companies, including accommodation, transportation, and scheduling for songwriters, topliners, artists, and producers.
- Contributed the pitching process for works created during the camp and played a key role as a negotiator for revenue split contracts.
Marketing Communications Intern
Trive Financial Holdings
Istanbul
03.2023 - 10.2023
- Conducted in-depth competitor analysis across global markets, including Europe, Australia, and the Pacific region, and delivered actionable insights to enhance brand positioning.
- Monitored and reported on brand reputation and performance metrics across various social media platforms.
- Streamlined the proofreading and publishing processes for blog content, ensuring alignment with the brand's tone and messaging.
- Managed website updates using CMS tools such as Strapi, optimizing user experience during the onboarding process.
- Developed and implemented creative social media content strategies, contributing to the success of Bayer Leverkusen-Trive sponsorship campaigns.
Education
Associate of Applied Science - Tourism Administration
Boğaziçi University
Istanbul06-2026
Skills
- Event Execution
- Playlist Curation
- Creative Content Writing
- MS Office
Languages
English
Proficient (C2)
C2
Extracurricular Activities
- Campus Ambassador for Nestle/Nescafe (October 2023 - May 2024)
- Vice President at BUMK, music club. (August 2023 - March 2024)
- Professional athlete at Boğaziçi Sultans (September 2020 - August 2023)
References
References available upon request.
Timeline
Culture Marketing Intern
Red Bull
02.2025 - Current
Marketing Intern
Lab Recordings
07.2024 - 02.2025
Marketing Communications Intern
Trive Financial Holdings
03.2023 - 10.2023
Associate of Applied Science - Tourism Administration
Boğaziçi University