Mustafa KETANCI
Web & Media Specialist
Adapazarı
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
32
32
years of professional experience
Work History
Art Director
SWISS LLC LTD
London
01.2022 - Current
- Contributed to creative process through original ideas and inspiration.
- Researched drawings of characters and environmental elements for inspiration.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Presented concepts, copy and art during internal and client reviews.
- Managed technological considerations to transform and manipulate artwork.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Oversaw implementation of editing, color correction and other post-production processes.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Monitored progress of projects, keeping on schedule and within budget.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Conducted research and identified market trends to inform creative direction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
Web Designer
SWISS LLC
London
01.2022 - Current
- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
- Enhanced functionality and appearance of website and repaired functionality issues.
- Translated customer requirements into technical site concepts for bidding and initial planning purposes.
- Conducted post-deployment evaluations to measure user experience success.
- Tracked and reported problems with site designs, providing remedial suggestions for resolution.
- Configured templates for clients to easily customize.
- Developed site navigation by funneling traffic through content.
- Coordinated copywriting and designed images to craft website content.
- Developed graphic and image assets for both content and digital marketing efforts.
- Designed user interface to meet client specifications,
- Completed domain name registrations and maintained website and web hosting account.
- Delivered services as web developer and webmaster, acting as project manager for platform transition.
- Kept software up to date and monitored website for security vulnerabilities to boost overall security.
- Designed highly engaging interactive user interfaces that complied with modern web standards.
- Troubleshot technical issues and optimized websites for search engine optimization, performance and accessibility.
- Strengthened intranet and sub-sites to bolster internal communication strategies.
Art Director
BÜHLER CHOCOLATE LTD
Sakarya
01.2014 - 01.2022
- Contributed to creative process through original ideas and inspiration.
- Researched drawings of characters and environmental elements for inspiration.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Presented concepts, copy and art during internal and client reviews.
- Managed technological considerations to transform and manipulate artwork.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Oversaw implementation of editing, color correction and other post-production processes.
- Implemented strategies for promoting campaigns on social media.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Monitored progress of projects, keeping on schedule and within budget.
- Conducted research and identified market trends to inform creative direction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Developed style guides to promote consistent branding across projects.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
Art Director
NG HOTELS & RESORTS
Sakarya
05.2010 - 01.2014
- Contributed to creative process through original ideas and inspiration.
- Researched drawings of characters and environmental elements for inspiration.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Presented concepts, copy and art during internal and client reviews.
- Enforced uniform style guide for project consistency across contributors.
- Managed technological considerations to transform and manipulate artwork.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Implemented artistic vision to give art purpose and meaning.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Oversaw implementation of editing, color correction and other post-production processes.
- Implemented strategies for promoting campaigns on social media.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Monitored progress of projects, keeping on schedule and within budget.
- Conducted research and identified market trends to inform creative direction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Developed style guides to promote consistent branding across projects.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
Art Director
GRAFIQER
Istanbul
08.2000 - 03.2010
- Contributed to creative process through original ideas and inspiration.
- Researched drawings of characters and environmental elements for inspiration.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Presented concepts, copy and art during internal and client reviews.
- Enforced uniform style guide for project consistency across contributors.
- Managed technological considerations to transform and manipulate artwork.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Implemented artistic vision to give art purpose and meaning.
- Developed artistic visual products while working within defined technical constraints.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Oversaw implementation of editing, color correction and other post-production processes.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Monitored progress of projects, keeping on schedule and within budget.
- Conducted research and identified market trends to inform creative direction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Developed style guides to promote consistent branding across projects.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Implemented strategies for promoting campaigns on social media.
Journalist
Kanal 7
Istanbul
02.1995 - 03.2000
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Collaborated with editors and other journalists to create compelling content.
- Utilized [Speed Razor] to produce professional pieces.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Maintained up-to-date knowledge of current events and industry trends.
- Researched and gathered information to develop accurate and credible stories.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Provided on-air commentary for local radio and television stations.
- Collaborated with producers and management to develop newscasts, promotions and teases.
- Presented developments in stories in live broadcasts and recordings.
- Participated in editorial meetings to discuss story ideas and content.
- Collaborated with editors and other staff members to refine story angles and content.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
- Reported from field locations and wrote stories under tight deadlines.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Developed relationships with sources and contacts to gain additional insight.
- Fact-checked breaking news headlines by performing background research.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Researched and analyzed newsworthy events, trends and issues.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Edited, proofread and fact-checked content for accuracy.
Journalist
HURRIYET
Istanbul
02.1992 - 11.1994
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Collaborated with editors and other journalists to create compelling content.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Maintained up-to-date knowledge of current events and industry trends.
- Researched and gathered information to develop accurate and credible stories.
- Edited and proofread articles to achieve peak accuracy and quality.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Provided on-air commentary for local radio and television stations.
- Wrote and published articles for leading newspapers and magazines.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Presented developments in stories in live broadcasts and recordings.
- Participated in editorial meetings to discuss story ideas and content.
- Collaborated with editors and other staff members to refine story angles and content.
- Anchored popular broadcast program with good ratings and audience engagement.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
- Selected material to develop interesting and professional presentations for different formats.
- Reported from field locations and wrote stories under tight deadlines.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Developed relationships with sources and contacts to gain additional insight.
- Fact-checked breaking news headlines by performing background research.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Researched and analyzed newsworthy events, trends and issues.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Edited, proofread and fact-checked content for accuracy.
Education
No Degree - Electronics Engineering
KTU
Trabzon 04.2001 -
Skills
Photographic editing
Additional Information
I was interested in electronics and studied electronic engineering. It contributed a lot to me and my life as a great hobby, superior knowledge of computer hardware and the desire to follow technology.
During my internship at TRT (Turkish National Television), I became interested in media, sound, copywriting and photography. After school, media became my field of work. First, my passion for photography pushed me into journalism. I started working as a reporter at Harriet newspaper. I wrote my first texts on a typewriter, followed by visual media and radio. I was so hungry to learning that I worked, learned and gained experience. I had experience as a copywriter, voice-over artist and announcer at the television news centre.
When I realised that my days were repeating in a circle, I decided to quit and resigned. The combination of graphics, sound, text and images, and the magical things that came out of it, interested and fascinated me.
I bought a desktop computer. For 6 months I only left the house to go shopping. I tried to learn design programmes by trial and error, sitting at the computer day and night. The fastest internet speed I had was 5.6Kbps per second. There were no resources on the internet to help me learn. I could only use office programmes. The first graphic design program I tried to learn was Quark Express. Then Photoshop and then Freehand. I still sometimes use Freehand, it allows me to work quite quickly and get results for some jobs.
In my 23 years of business experience, I have been a manager many times. But I have always loved being in the workshop, working into the morning in the productive silence of the night and taking creative naps to rest.
I attach great importance to planning in my projects. I create, plan, close all open doors, remove question marks and move on to the creation phase. If the resulting work does not excite me, I throw it away without presenting it to the client. I strive to create the most appropriate work by focusing on purpose and outcome. I always aim to give my client a level above their expectations. I stand behind my work and keep a regular archive.
Timeline
Art Director
SWISS LLC LTD
01.2022 - Current
Web Designer
SWISS LLC
01.2022 - Current
Art Director
BÜHLER CHOCOLATE LTD
01.2014 - 01.2022
Art Director
NG HOTELS & RESORTS
05.2010 - 01.2014
No Degree - Electronics Engineering
KTU
04.2001 -
Art Director
GRAFIQER
08.2000 - 03.2010
Journalist
Kanal 7
02.1995 - 03.2000
Journalist
HURRIYET
02.1992 - 11.1994