Mustafa KETANCI
Web & Media Specialist
Adapazarı
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
32
32
years of professional experience
Work History
Art Director
SWISS LLC LTD
London
01.2022 - Current
- Contributed to creative process through original ideas and inspiration.
- Researched drawings of characters and environmental elements for inspiration.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Presented concepts, copy and art during internal and client reviews.
- Managed technological considerations to transform and manipulate artwork.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Oversaw implementation of editing, color correction and other post-production processes.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Monitored progress of projects, keeping on schedule and within budget.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Conducted research and identified market trends to inform creative direction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
Web Designer
SWISS LLC
London
01.2022 - Current
- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
- Enhanced functionality and appearance of website and repaired functionality issues.
- Translated customer requirements into technical site concepts for bidding and initial planning purposes.
- Conducted post-deployment evaluations to measure user experience success.
- Tracked and reported problems with site designs, providing remedial suggestions for resolution.
- Configured templates for clients to easily customize.
- Developed site navigation by funneling traffic through content.
- Coordinated copywriting and designed images to craft website content.
- Developed graphic and image assets for both content and digital marketing efforts.
- Designed user interface to meet client specifications,
- Completed domain name registrations and maintained website and web hosting account.
- Delivered services as web developer and webmaster, acting as project manager for platform transition.
- Kept software up to date and monitored website for security vulnerabilities to boost overall security.
- Designed highly engaging interactive user interfaces that complied with modern web standards.
- Troubleshot technical issues and optimized websites for search engine optimization, performance and accessibility.
- Strengthened intranet and sub-sites to bolster internal communication strategies.
Art Director
BÜHLER CHOCOLATE LTD
Sakarya
01.2014 - 01.2022
- Contributed to creative process through original ideas and inspiration.
- Researched drawings of characters and environmental elements for inspiration.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Presented concepts, copy and art during internal and client reviews.
- Managed technological considerations to transform and manipulate artwork.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Oversaw implementation of editing, color correction and other post-production processes.
- Implemented strategies for promoting campaigns on social media.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Monitored progress of projects, keeping on schedule and within budget.
- Conducted research and identified market trends to inform creative direction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Developed style guides to promote consistent branding across projects.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
Art Director
NG HOTELS & RESORTS
Sakarya
05.2010 - 01.2014
- Contributed to creative process through original ideas and inspiration.
- Researched drawings of characters and environmental elements for inspiration.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Presented concepts, copy and art during internal and client reviews.
- Enforced uniform style guide for project consistency across contributors.
- Managed technological considerations to transform and manipulate artwork.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Implemented artistic vision to give art purpose and meaning.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Oversaw implementation of editing, color correction and other post-production processes.
- Implemented strategies for promoting campaigns on social media.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Monitored progress of projects, keeping on schedule and within budget.
- Conducted research and identified market trends to inform creative direction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Developed style guides to promote consistent branding across projects.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
Art Director
GRAFIQER
Istanbul
08.2000 - 03.2010
- Contributed to creative process through original ideas and inspiration.
- Researched drawings of characters and environmental elements for inspiration.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Presented concepts, copy and art during internal and client reviews.
- Enforced uniform style guide for project consistency across contributors.
- Managed technological considerations to transform and manipulate artwork.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Implemented artistic vision to give art purpose and meaning.
- Developed artistic visual products while working within defined technical constraints.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Oversaw implementation of editing, color correction and other post-production processes.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Monitored progress of projects, keeping on schedule and within budget.
- Conducted research and identified market trends to inform creative direction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Developed style guides to promote consistent branding across projects.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Implemented strategies for promoting campaigns on social media.
Journalist
Kanal 7
Istanbul
02.1995 - 03.2000
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Collaborated with editors and other journalists to create compelling content.
- Utilized [Speed Razor] to produce professional pieces.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Maintained up-to-date knowledge of current events and industry trends.
- Researched and gathered information to develop accurate and credible stories.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Provided on-air commentary for local radio and television stations.
- Collaborated with producers and management to develop newscasts, promotions and teases.
- Presented developments in stories in live broadcasts and recordings.
- Participated in editorial meetings to discuss story ideas and content.
- Collaborated with editors and other staff members to refine story angles and content.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
- Reported from field locations and wrote stories under tight deadlines.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Developed relationships with sources and contacts to gain additional insight.
- Fact-checked breaking news headlines by performing background research.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Researched and analyzed newsworthy events, trends and issues.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Edited, proofread and fact-checked content for accuracy.
Journalist
HURRIYET
Istanbul
02.1992 - 11.1994
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Collaborated with editors and other journalists to create compelling content.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Maintained up-to-date knowledge of current events and industry trends.
- Researched and gathered information to develop accurate and credible stories.
- Edited and proofread articles to achieve peak accuracy and quality.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Provided on-air commentary for local radio and television stations.
- Wrote and published articles for leading newspapers and magazines.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Presented developments in stories in live broadcasts and recordings.
- Participated in editorial meetings to discuss story ideas and content.
- Collaborated with editors and other staff members to refine story angles and content.
- Anchored popular broadcast program with good ratings and audience engagement.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
- Selected material to develop interesting and professional presentations for different formats.
- Reported from field locations and wrote stories under tight deadlines.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Developed relationships with sources and contacts to gain additional insight.
- Fact-checked breaking news headlines by performing background research.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Researched and analyzed newsworthy events, trends and issues.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Edited, proofread and fact-checked content for accuracy.
Education
No Degree - Electronics Engineering
KTU
Trabzon 04.2001 -
Skills
Photographic editing
Corporate identity branding
Visual communication expertise
Department development
Dreamweaver
Adobe Illustrator expert
Canvas
Proficient in Adobe Acrobat
Adobe InDesign
Logo creation
Painted finishes
Prepress and printing
Technical illustration
Interior design knowledge
Web Design
Superior time management
Additional Information
I was interested in electronics and studied electronic engineering. It contributed a lot to me and my life as a great hobby, superior knowledge of computer hardware and the desire to follow technology.
During my internship at TRT (Turkish National Television), I became interested in media, sound, copywriting and photography. After school, media became my field of work. First, my passion for photography pushed me into journalism. I started working as a reporter at Harriet newspaper. I wrote my first texts on a typewriter, followed by visual media and radio. I was so hungry to learning that I worked, learned and gained experience. I had experience as a copywriter, voice-over artist and announcer at the television news centre.
When I realised that my days were repeating in a circle, I decided to quit and resigned. The combination of graphics, sound, text and images, and the magical things that came out of it, interested and fascinated me.
I bought a desktop computer. For 6 months I only left the house to go shopping. I tried to learn design programmes by trial and error, sitting at the computer day and night. The fastest internet speed I had was 5.6Kbps per second. There were no resources on the internet to help me learn. I could only use office programmes. The first graphic design program I tried to learn was Quark Express. Then Photoshop and then Freehand. I still sometimes use Freehand, it allows me to work quite quickly and get results for some jobs.
In my 23 years of business experience, I have been a manager many times. But I have always loved being in the workshop, working into the morning in the productive silence of the night and taking creative naps to rest.
I attach great importance to planning in my projects. I create, plan, close all open doors, remove question marks and move on to the creation phase. If the resulting work does not excite me, I throw it away without presenting it to the client. I strive to create the most appropriate work by focusing on purpose and outcome. I always aim to give my client a level above their expectations. I stand behind my work and keep a regular archive.
Timeline
Art Director
SWISS LLC LTD
01.2022 - Current
Web Designer
SWISS LLC
01.2022 - Current
Art Director
BÜHLER CHOCOLATE LTD
01.2014 - 01.2022
Art Director
NG HOTELS & RESORTS
05.2010 - 01.2014
No Degree - Electronics Engineering
KTU
04.2001 -
Art Director
GRAFIQER
08.2000 - 03.2010
Journalist
Kanal 7
02.1995 - 03.2000
Journalist
HURRIYET
02.1992 - 11.1994