Mustafa Dogan
Istanbul
Summary
Accomplished digital marketing professional with team management and sales expertise in digital advertising, programmatic advertising, ad tech and mar tech that is backed by management consulting and business development experience in telecom and tech industries
Overview
16
16
years of professional experience
Work History
Industry Head, Gaming
Google
11.2022 - Current
- Leading a team of XX Googlers consisting of industry managers, analytical consultants and app specialists
- Managing a significant deal revenue which is xx% of Google Turkey business in collaboration with sales support teams based in Dublin
- Leading annual business planning process for gaming pod
- Organizing one of EMEA's largest annual gaming summit in Istanbul collaboration with Deconstructor of Fun
- Collaborating with regional sales and marketing teams to organize EMEA and Worldwide gaming events for top customers
- Contributing to app product development pipeline through regular sync with product and eng teams
Industry Manager - Retail
Google
01.2020 - 10.2022
- Managing a portfolio consisting of Turkey's largest retailers both from pure-play and omnichannel categories with an annual Google investment of $55M (100% YoY) in 2021
- Preparing quarterly business plans with each customer incorporating their business and marketing objectives, strategic focus areas, target Google Ad Product / Solution adoption metrics and investment etc
- Ensuring customers' most effective use of Google Ads Products / Solutions by monitoring adoption across key areas - ie. auto-bidding adoption lift from 10% to 95% at N11, deep-link adoption lift from 30% to 100% at Modanisa, Ciceksepeti App Campaign investment growth of 500%
- Pitching new Google Ads Products / Solutions, training and enabling customers to use them effectively
- Conducting thought leadership activities and C-Level engagements to drive customers' business transformation and growth
- Leading the app initiative for LCS-TR-RET to reflect market needs on product roadmap, to train the sellers and the market around Google App Suite and to define annual app plan for retail
- Leading the Compete initiative for LCS-TR to grow sellers' know-how around competition landscape and to boost their confidence to pitch and defend Google against competition in Turkey
Sales Manager, Google Marketing Platform
Google
05.2018 - 12.2019
- Driving GMP revenue growth in Turkey through acquisition of top advertisers & same store growth of active GMP customers; DV360 (45%), SA360 (70%), CM (20%), GA360 (43%) YoY in 2018
- Leading programmatic transformation and digital maturity of agencies and brands via workshops, trainings and masterclasses in various domains ie. audience, measurement, creative, brand safety
- Building GMP channel ecosystem in Turkey via agency certifications and joint business plans
- Developing market awareness on GMP through joint case studies with agencies and brands
Strategic Partner Manager, Large Publisher Sales
Google
03.2015 - 05.2018
- Acquisition and management of Turkey's top media, entertainment and e-commerce players as publisher partners
- Structuring and quantifying complex, non-standard deal structures with a proven track record of deal negotiation and execution
- DFP sales - market share increase from 30% in 2015 to 75% in 2017
- AdX revenue - from $9M annual run rate in 2015 to $30M in 2017
- Leading strategic market initiatives ie. Programmatic TV, Programmatic Guaranteed, Next Gen Web, Digital Trade Marketing
- Driving the evangelization of publishers - Programmatic Roundtables with BCG & Enders Analysis, DFP User Groups, Programmatic Vision with Dogan Group for Agencies
- Facilitating One Google initiatives in publisher ecosystem - GA360 adoption across LPS TR Portfolio, lead generation for Cloud
Partner Business Development Manager
Turkcell
05.2014 - 02.2015
- Partner ecosystem management and expansion (partner identification, engagement, relationship management, contract negotiation etc)
- B2B product/service development and execution of joint marketing/ lead generation initiatives with partners
- Business planning with and performance monitoring of partners against sales targets
Business Development And Strategy Manager
NETAS
05.2011 - 04.2014
- Develop strategies to capitalize on customer and market trends
- Partner ecosystem management & expansion (partner identification, engagement, relationship management, contract negotiation etc)
- Business development in collaboration with cross functional teams and partners to generate new revenue streams
- Feasibility analysis for strategic investments and initiatives
- Support to sales teams as per business needs ie. customer engagements & presentations
Management Consultant
Accenture
01.2008 - 04.2011
- Leading the management consulting projects in telecom and finance industries with a focus on strategy development, market assessment, OPEX optimization, new product development, sales channel improvement, operating model design, organizational transformation, change management, benchmarking etc.
- Project details available upon request
Education
Bachelor of Science - Economics
Middle East Technical University
Ankara2006
High School Diploma - undefined
Kayseri Science High School
Kayseri2001
Skills
- Team Management
- Customer Management
- Relationship Building
- Business Planning
- Sales & Business Development
- Partner & Channel Management
- Open Minded & Persistent
- Profound Business & Financial Judgement
- Problem Solving & Analytical Thinking
- Strategic Thinking & Consulting
- Negotiation & Conflict Management
- Project & Stakeholder Management
- Planning & Time Management
- Exceptional Communication & Collaboration
- Confident Presenter
Accomplishments
- Audacious Innovator Award in LPS EMEA, 2016
- Level 6 promo in 2017
- AMP/PWA Champ in LPS Emerging Markets in 2017
- Peer Bonuses from Various Colleagues
Courses & Trainings
- Leadership Development, Dervish Consulting - 2021
- Courageous Presence, Google - 2019
- Platforms Black Belt, Google - 2018
- Advanced Influence, Google - 2017
- Sales Skills XXL, Google - 2016
- Trusted Advisor, Google - 2016
- Strategy College, Accenture - 2011
- Management Consulting University, Accenture - 2011
Hobbies
Reading, Photography, Basketball, Tech, Travel, Cooking
Additional Information
Military Service: Completed
Marital Status: Married
Place/Date of Birth: Kayseri/1983
Timeline
Industry Head, Gaming
Google
11.2022 - Current
Industry Manager - Retail
Google
01.2020 - 10.2022
Sales Manager, Google Marketing Platform
Google
05.2018 - 12.2019
Strategic Partner Manager, Large Publisher Sales
Google
03.2015 - 05.2018
Partner Business Development Manager
Turkcell
05.2014 - 02.2015
Business Development And Strategy Manager
NETAS
05.2011 - 04.2014
Management Consultant
Accenture
01.2008 - 04.2011
Bachelor of Science - Economics
Middle East Technical University
High School Diploma - undefined
Kayseri Science High School