Murat Avcı
Product Owner & Growth
İstanbul
Summary
Passionate about innovation, growth, and strategic development, I take a hands-on approach to building impactful and scalable products. I bring strong analytical skills to understand complex requirements and translate them into clear, actionable plans. With a solid understanding of Agile methodologies and user-centered design principles, I am proficient in backlog management and stakeholder communication. I am committed to delivering high-impact solutions that drive business growth and enhance user satisfaction.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Growth Specialist
Papara
10.2025 - 01.2026
- Segmented a 2.8M+ user base into targeted communities using behavioral and funnel analysis to enable personalized user engagement and lifecycle-based growth strategies.
- Developed data-driven activation and retention initiatives by analyzing user journeys, drop-off points, and engagement patterns across key segments.
- Collaborated closely with Marketing and CRM teams to design and execute segment-specific campaigns , ensuring consistent messaging and measurable impact.
- Led segmentation-driven studies to identify high-potential user groups for promoting new and prioritized business products , aligning growth efforts with commercial objectives.
- Acted as a strategic bridge between Business, Growth, Marketing, and CRM teams , translating business goals into scalable, segment-based growth experiments and initiatives.
Product Owner & Business Development Specialist
Papara
01.2024 - 08.2025
- Played a key role in shaping and delivering cross-functional initiatives across product, design, engineering, and operations , ensuring alignment between business strategy and execution.
- Led the development of Papara's next-generation ATM by defining the product vision, aligning internal and external stakeholders, and coordinating end-to-end cross-functional execution.
- Served as the Product Owner for the ATM project, owning the product backlog , prioritizing requirements, translating business needs into clear, actionable user stories, and driving the product roadmap to successful delivery by implementing Agile methodologies to increase team productivity and enhance overall project outcomes.
- Acted as the primary bridge between engineering, design, operations, and business teams , ensuring seamless communication, scope clarity, and on-time delivery.
- Evaluated new business opportunities and prepared structured product briefs, requirement documents, and feature definitions to support scalable, real-world fintech solutions.
- Represented Papara and presented developed products to key stakeholders at Money20/20 , Europe's largest fintech conference, communicating product value, use cases, and business impact.
- Coordinated with the Marketing team during pre-event processes, including booth setup, logistics, and transportation , ensuring smooth operational execution before and during the event.
Business Development Intern
Papara
07.2023 - 01.2024
- Contributed to the growth of Papara's esports partnerships by managing them as brand engagement and product-driven initiatives , supporting long-term business development goals.
- Acted as Product Owner for a digital platform developed specifically for internet cafés , collaborating directly with the development team to define requirements, prioritize features, and align the product with business needs.
- Conducted influencer analysis , partnership research, and assisted in sponsor acquisition processes.
- Played an active role in the planning and coordination of large-scale events , including TESFED Turkey Cup and Riot Games Worlds Watch Parties , collaborating with multiple internal and external stakeholders.
- Contributed to the establishment of Turkey's first corporate esports structure by partnering with Human Resources to build three internal creative units, defining roles, responsibilities, and operational processes.
Education
Bachelor of Administration - Business Administration And Management
Marmara University
Istanbul, Turkey01.2023
Bachelor of Administration - Business Administration And Management
Wyższa Szkoła Europejska Im. Ks. Józefa Tischnera
Krakow01.2022
Skills
MS Offices
Certification
Google Project Management
Timeline
Growth Specialist
Papara
10.2025 - 01.2026
Product Owner & Business Development Specialist
Papara
01.2024 - 08.2025
Business Development Intern
Papara
07.2023 - 01.2024
Google Project Management
07-2023
Bachelor of Administration - Business Administration And Management
Marmara University
Bachelor of Administration - Business Administration And Management
Wyższa Szkoła Europejska Im. Ks. Józefa Tischnera
Projects
Travelly
Developed Travelly, an AI-powered travel planning application that generates personalized travel routes based on user-defined timeframes and geographic preferences. At the final bootcamp of the Google Oyun ve Uygulama Academy, Travelly ranked among the top 3 projects out of 160+ applications. I owned the end-to-end product lifecycle, from idea and product definition to design and development. Designed the full UI/UX and implemented approximately 80% of the application using Flutter.
References
Onur Keser, Head of Growth, +90 532 324 14 09
İlker Onur Kaya, Director of Growth, +90 5539 210 55 83