Murat Ulu

Executive Board Member

Reporting to Group CFO

Key responsabilites :

• Liquidity management of 24 domestic and 7 overseas group companies.
• Long term financing
• Hedging all FX risks with different tools and methods
• Bank relationship management at C-level(more than 35 banks around the world)
• Fintech relationship management with more than 10 partnership through Turkey and Europe.
• Financial and funding management in difficult macro economic environnment for 3 different sales channel (Retail, B2B and online)
• Setup e-commerce checkout solution with implementation of gateway and following all online business performance with metrics (conversion rate, ROAS, CAC, fraud, chargeback, refunds...)
• Monitoring 2030 stratregy of the group developped in collaboration with McKinsey
• Analysed financial performance to implement key improvement strategies.
• Applied advanced Excel skills to efficiently analyse large data sets.
• Reviewed bookkeeping and management accounts to achieve clear and correct reports.
• Represented business in negotiations with external partners in Turkey and Europe
• Designed dashboards to enhance Business Intelligence and KPI reporting.
• Developed strategies to increase profits and cost savings.
• Harnessed data visualisation to drive insights through management reporting.
• Managed daily finance services for smooth business operations.
• Led finance transformation projects to reach company growth goals.
• Oversaw audits to collate accurate data and recommend constructive improvements.
• Collaborated with business management to set and control annual budgets.
• Created and presented accurate, detailed financial forecasts.
• Made strategic resource recommendations to improve business profit potential.
• Secured new clients and supported B2B business development.
• Reduced annual business expenditure through careful financial expense monitoring.
• Recruited high-achieving team members for enhanced department performance.
• Coached and mentored junior staff to maximise finance department capabilities.

Key achievements :

• 2bn Turkish Lira loans hedged from short term to Mid-Long term
• Bond issue was started to introduce Karaca on the financial markets and avoid high bank pricing.
• Using off shore loan for investment and net working capital
• 1,5bn Turkish Lira FX hedged with capital increase in overseas (within trade relation) and by using Exchange rate protected deposit (KKM). On the other side, using RMB currency central bank loan based on chibor % to pay China suppliers and get discount on purchases. Vanilya option was used for family members to hedged their owned capital and get high revenue. Forward, vanilya option or kind of treasury derivatives products was not used in the group.
• Established a cash flow mapping and data for current and forescast period. Cash flow was daily, weekly, monthly and yearly based. Before that was not cash flow report.
• 6m Turkish Lira cost saving annually with the implementation of payment gateway on online business.
• 100m Turkish Lira turnover was created with 0% interest rate offer to customer during 6 month by introducing consumer financing solution in the shop, franchise and online business.
• 6m Turkish Lira TV advertising budget receiving from banks after negotiation.
• All the online business was re-built with new fintech companies and by getting VİP Services (Key account Manager, Fraud Manager & Technical Manager) and incentives 25K Euros.
• Visited headquarters of partners in UK and Germany to introduce Karaca 2030 strategy.
• Re-built bank relationships abroad by using most premium global banks (Citibank, BNPP, HSBC, Deutsche Bank) instead of local banks in each countries.
• Implementation for cash flow management Citidirect a solution from Citibank.
• Take a part of a project about holding structure with new entity in Dubai and holding in Netherlands.
• Investigate on digital bank creation on the market
• Introduce Supplier chain financing for lower financing for top 10 Supllier.
• Integration of 2 SCF fintech partners in the group.
• Built a team of 15 members

Reporting to Group CFO

Key responsabilities:

• Managing 11 people
• Liquidity management of Modanisa A.S and 5 affiliates
• 20 Banks (Domestic and foreign) & +7 payment gateway relationship management
• Treasury : Debt & Equity financing, Liquidity management, FCY Loans utilisations, supply chain financing, cheque, financial aspect of all agreements, month-end Closing, internal & external audit
• Payment gateway : Fintech, wallet, BNPL, virtual pos (sales,chargeback,refund)
• Equity financing : preparation of documentation and presentation of the company for equity round
• Debt financing : Islamic financing, Eximbank, Bank financing solution
• Working closely with Deputy CEO, reporting directly to CFO.

Key achievements :

• 20m USD equity round closed in June 2022
• Revolved Exim loan > 35m EUR
• Saved 1.5m EUR penalties by completed a compliance process with Visa and payment provider company in Europe. The process was oriented to me after unsucessful period with other team inside.
• Established a cash flow mapping and data for current and forecast period.
• Built a team from 3 to 12 members

Reporting to Finance Director

Key responsabilities :

• Cash flow Management (Daily, weekly, monthly and Yearly)
• FX exposure management (Hedging)
• Banks relationship (on shore & off shore banks)
• Responsible of Agreements (Banks, 3rd Party, etc…)
• Ad hoc Project Management (Financing, sales, brand stores, consumer etc…)
• Responsible of Treasury Reporting : directly to CEO and CFO, Treasury EHQ, HQ and internal
• Responsible of all audit process for Treasury department (External audit, HQ, RHQ…)
• Maintained comprehensive financial budgets and accounts to effectively control country cash flow and expenditure.
• Created and implemented effective financial management systems and policies, such as funding management and fx hedging policy.
• Instructed on key financial decisions, providing advice to RHQ London and HQ South Korea teams and leading bodies using financial management expertise.
• Collaborated with Head of financial controlling to review and develop future budgets, focused on achieving medium-term financial goals.
• Presented to Finance Director and CFO with thorough, accurate reports on annual accounts and budget information, aiding future improvements.
• Trained new employees on Treasury and accounting principles and company procedures.
• Conducted regular internal reviews and official audits to validate recordkeeping and controls.
• Analysed budgets and financial projections for accurate reporting of company performance.
• Organised and carried out month-end, quarterly and year-end processes.
• Prepared detailed models, reports and charts highlighting complex financial information.
• Compiled financial data for business forecasting and budgeting.
• Compiled general ledger entries on short schedule with 100% accuracy.
• Advised management on financial details related to business operations, inventory levels and budgets.
• Installed internal controls and set up standard procedures for business accounting systems.
• Responsible of 2 people

Key achievements :

• Realized 35m TL cost saving by using off shore and efficient on shore loans.
• Realized derivative transaction to hedged USD and EUR currency basis import.
• Following all agreements of Treasury department to renew our off shore credit line in time.
• Realized for the first time in the mobile devices industry in Turkey B2B leasing solution with outsource partners and introduces in unique B2B showroom in Mena Region our leasing services.
• Created consumer financing solution in our shop after ban of installment capacity in Turkey for mobile devices.
• Report to South Korea daily treasury position and Turkey macro economic outlook such as ex. rate, interest rate, political issue...
• Created a Treasury dashboard and economic outlook reports.

• Daily transactions, fixed income operations, pricing
• Products : Cash management, Trade, Insurance, Arval, Leasing, Factoring
• Prepared to commitee loan request data for customer by making financial analysis and explain commercial potential in line with bank policies.
• Examples of customer : Samsung, Vodafone, Adidas, L'oreal..

• Corporate Business Center at Angouleme and Le Mans (72) / France
• Portfolio management of 150 customers small and medium corporate (up to 50 million Euros turnover)
• Establishment of Short, Medium and Long term financing
• Identified at-risk clients, taking necessary action to maximise retention.
• Identified and developed new business opportunities, expanding existing client bases.

• Creation and development of new portfolio customers
• Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
• Followed industry trends and set pricing strategies to maximise business returns.
• Pursued new business opportunities by forging strong networks and contacting potential buyers.

• Offered advice on product selection for enhanced levels of support and service.
• Provided fast checkout service with high levels of customer care and transaction speed.
• Managed high-volume customer queries simultaneously through effective multitasking.
• Handled requests with friendly, knowledgeable service and support, continually achieving positive customer feedback.
• Responsible of the back office of branch