Date of Birth:03 Aug 1990 ,Erzincan
MURAT SARIKAN
Senior Sales Development Manager
Konyaalti
Summary
A results-driven Sales & Business Development professional with nearly 15 years of experience, specialized in the FMCG industry. Proven expertise in field force management, distribution network optimization, and team leadership. Currently leading a team of 8 at Efes Pilsen as a Sales Development Manager, overseeing over 1,000 points of sale across more than 30 tourism-driven regions in Turkey. I have successfully managed commercial operations across various geographies, combining strategic insight with analytical thinking and an innovative mindset. My key motivation is to deliver sustainable growth that exceeds expectations.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Senior Sales Development Manager
Anadolu Efes Biracılık Ve Malt Sanayi A.Ş
03.2022 - Current
- To create regional sales strategies and targets for the development of market share, and to direct the sales team.
- Ensuring the implementation of distribution channel standards.
- To ensure that the costs are at the minimum level to achieve the region-based profitability targets.
- Following the sectoral developments and reporting to the senior management.
- Managing regional sales teams to achieve turnover targets.
- Monitoring all performance indicators related to stores, evaluating proposals, approving, and following up on the necessary business plans.
- Leading the team for the annual budgeted store opening targets.
- To follow the developments in the retail sector, to interpret, and to provide the necessary sharing.
- Creating sales targets, completing the relevant approval processes, and following the budget realizations in the regional breakdown.
- To ensure and follow the Sales Development Specialist in establishing win-win relationships with the customer.
Key Account Business Development Executive - AT WORK & WATERS (HOD Business)
Coca-Cola İçecek
03.2019 - 02.2022
- Responsible for vending, military, coffee, and HOD business for the Eastern Region of Turkey, including 36 cities. There are 12 main dealers, 45 sub-dealers, more than 800 corporate customers, and 40 Yemeksepeti-Banabi warehouses. Managing the sales team and reporting to Coca-Cola İçecek Inc. as the Work Sales Center Manager.
- Preparing the distributor business plans in line with the dynamics of the region and the companies' annual plans. Evaluating and analyzing customer, distributor, and vendor performances periodically, and taking actions connected to the decision-making issues.
- Determining regional potential for vending activities, implementing business expansion strategies, establishing distributor structures, developing long-term relationships with business partners, and improving distributor business plans and activities in accordance with CCI standards. Meeting or exceeding territory financial objectives required in both the business plan and business unit targets.
- Managing and monitoring the implementation of CCI standards and processes at distributors. Consulting on the financial issues of the distributors.
Local Key Account Business Development Executive
Coca-Cola İçecek
06.2018 - 02.2019
- Managing key customers in the modern home channel across the Inland Aegean region, focusing on building profitable contracts and ensuring full execution of all agreement conditions.
- Leading the preparation and implementation of Joint Business Plans, including annual sales and marketing calendars.
- Driving category management strategies and executing in-store activations to enhance visibility and shopper engagement.
- Overseeing sales operations across four cities, with responsibility for both direct and indirect distribution channels.
- Regularly visiting distributor territories, playing a critical role in ensuring field excellence and execution alignment.
- Managing financial risks, customer investments, and distributor performance.
- Analyzing IPSOS and Nielsen reports to identify opportunities and develop action plans around market share, penetration, frequency, and transaction size.
Local Key Account Business Development Executive
Coca-Cola İçecek
08.2016 - 05.2018
- Modern Home Channel key customer management, which is based in Black Sea.
- Building profitable contracts and being responsible for executing all conditions in the agreement.
- Preparing the Joint Business Plans of Key Accounts: Annual Sales and Marketing Calendars.
- Category management, in-store activations.
- Managing the sales operations in 10 cities, direct and indirect distribution.
- Visiting the distributor regions and playing a critical role in spreading all executions to the whole field.
- Financial Risk Management, Customer Investment Management.
- Analyze IPSOS and NIELSEN reports and call to action. This deals with market share, incidence, frequency, and transaction size.
- P&L Management; $60 million gross revenue, including the black tea business.
On Premise and Key Account Field Sales Executive
Coca-Cola İçecek
05.2015 - 07.2016
- Coordinating the sales team to ensure customer satisfaction standards.
- Ensure efficient stock control and management to track the delivery process.
- Ensure the realization of key business indicators.
- Solve customers' problems and win new customers.
- Develop effective relationships with customers.
- To monitor developments and trends in the markets.
- Conduct sales promotion activities in accordance with its business plan and company principles.
- Working together to improve the performance of the team. Motivating and coaching to ensure the realization of the targets.
- Making control of the work equipment and coolers.
- To identify RED, SOVI opportunities and ensure that they are implemented by persuading customers.
- Determined route maintains standards and follows the regular route planning.
- He has directed that we provide job training to the sales teams.
Preseller
Coca-Cola İçecek
09.2013 - 04.2015
- Responsible for managing customers in a certain area of Etiler and also visiting routine routes, which include at least 35 customers daily.
- Monitoring and making new executions in each customer shop in accordance with the norms.
- Gaining new customers in the area and making good trade relations.
- Making high penetrations in order to increase product availability and profit.
- Making annual agreements with customers, and arranging discount rates for customers.
- Fulfilling the goals on a brand basis and representing them at the end of each quarter to the head.
- Following up on progress in the sector of FMCG.
Education
Business Administration
Ege University, Faculty Of Economics And Administrative Sciences
04.2007 - 01.2013
Skills
Distributor Management
Promotion Management
Cash Management
Budget Management
P&L Management
Team Management
Costumer Based Category Management
Costumer Management
FMCG
Interests
Training
- The Shopper Driven Catagory Management, Kantar Retail
- Scotwork Nagotiotion Skill, Mike Freedman
- Managing Personal Image and Perception in the Professional Life, Özlem Çakır
- Language Of Effective Presentation, Raj Kumar, Step
- Supervisor On Board, MB Akademi
- Sales Academy, MB Akademi
- Competition Law Compliance Policy
Hobbies
- Exploring new cities and experiencing local cuisines
- Reading philosophy and engaging in intellectual discussions
- Starting the day with physical activity and fitness routines
- Following content on leadership, team dynamics, and business strategy
- Passionate about spicy food and culinary discoveries
Timeline
Senior Sales Development Manager
Anadolu Efes Biracılık Ve Malt Sanayi A.Ş
03.2022 - Current
Key Account Business Development Executive - AT WORK & WATERS (HOD Business)
Coca-Cola İçecek
03.2019 - 02.2022
Local Key Account Business Development Executive
Coca-Cola İçecek
06.2018 - 02.2019
Local Key Account Business Development Executive
Coca-Cola İçecek
08.2016 - 05.2018
On Premise and Key Account Field Sales Executive
Coca-Cola İçecek
05.2015 - 07.2016
Preseller
Coca-Cola İçecek
09.2013 - 04.2015
Business Administration
Ege University, Faculty Of Economics And Administrative Sciences
04.2007 - 01.2013