Murat Mercan
Istanbul,34
Summary
Category Manager develops and executes four different spend category strategy as part of company sourcing plan. Develops and executes category and commodity strategies, negotiates and awards supplier contracts and conducts commodity and supplier business reviews. Improves company profitability, asset management performance and supports improved customer delivery through thoughtful supply base network design.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Category Manager
BILKOM BILISIM
2022.06 - Current
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Fostered positive work atmosphere by acting and communicating collaboratively with customers.
- Reduced business risk by improving contract coverage for suppliers in spend category.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Devised content strategy to effectively engage target audiences.
- Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
- Spearheaded new product introduction processes from ideation through commercialization, delivering innovative solutions that drove category growth.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Identified and reported key performance indicators to define successful category management.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Visited supplier offices and plants to investigate facilities and capacity to meet quality requirements, specifications and delivery dates.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Worked effectively in fast-paced environments.
Regional Sales Manager
BILKOM BILISIM
2016.06 - 2022.06
- Managed team of 7 regional sales representatives and consistently achieved high sales targets.
- Managed time efficiently in order to complete all tasks within deadlines.
- Skilled at working independently and collaboratively in a team environment.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Implemented systems and procedures to increase sales.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Managed accounts to retain existing relationships and grow share of business.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Gained strong leadership skills by managing projects from start to finish.
Store Manager
VATAN COMPUTER
2010.06 - 2015.09
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Assisted in recruiting, hiring and training of team members.
Rotated merchandise and displays to feature new products and promotions. - Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
Education
Master of Science - NEUROMARKETING
USKUDAR UNIVERSITY
ISTANBUL06.2019
Bachelor of Science - Business Administration
ANADOLU UNIVERSITY
ESKISEHIR06.2016
Skills
- Sales Forecasting
- Project Management
- Trend knowledge
- Performance Optimization
- P&L Management
- Performance Improvements
- Staff Management
- Competitor Analysis
- Campaign Planning
- Data Analysis
- Budget Forecasting
- Strategic Marketing
Certification
- The 7 Habits of Highly Effective People - FranklinCovey
5 Choices: The Path to Extraordinary Productivity - FranklinCovey - Advantage of the Presentations - FranklinCovey
- Neuro marketing & human magnet - House of Human Koçluk, Eğitim, Danışmanlık
- Professional Coaching & Mentoring - House of Human Koçluk, Eğitim, Danışmanlık
- Mindfulness - House of Human Koçluk, Eğitim, Danışmanlık
- Project Management Essentials™ - FranklinCovey
- Management & Organization - IIENSTITU
- Leadership & Business Management - IIENSTITU
- Koç Dialogues Development Program - Emeritus (Koç Holding)
- ReMood Program: People Managers Certificate - Emeritusifc accredited (Koç Holding)
Languages
Turkish
Native language
English
Upper intermediate
B2
Timeline
Category Manager
BILKOM BILISIM
2022.06 - Current
Regional Sales Manager
BILKOM BILISIM
2016.06 - 2022.06
Store Manager
VATAN COMPUTER
2010.06 - 2015.09
Master of Science - NEUROMARKETING
USKUDAR UNIVERSITY
Bachelor of Science - Business Administration
ANADOLU UNIVERSITY
- The 7 Habits of Highly Effective People - FranklinCovey
5 Choices: The Path to Extraordinary Productivity - FranklinCovey - Advantage of the Presentations - FranklinCovey
- Neuro marketing & human magnet - House of Human Koçluk, Eğitim, Danışmanlık
- Professional Coaching & Mentoring - House of Human Koçluk, Eğitim, Danışmanlık
- Mindfulness - House of Human Koçluk, Eğitim, Danışmanlık
- Project Management Essentials™ - FranklinCovey
- Management & Organization - IIENSTITU
- Leadership & Business Management - IIENSTITU
- Koç Dialogues Development Program - Emeritus (Koç Holding)
- ReMood Program: People Managers Certificate - Emeritusifc accredited (Koç Holding)
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