Murat Ersoy

I prepared detailed product training for the 24 products in the company’s portfolio and delivered training sessions to the field sales team. I identified the differentiating points of our products compared to competitors and developed marketing strategies based on scientific data. In line with these strategies, I created tablet presentations. Together with the sales team, I conducted physician visits in the field and encouraged the implementation of these strategies.

I prepared physician presentations tailored to hospital-specific segmented products and delivered these presentations within the respective units.

I maintained close contact with key opinion leaders and developed collaborative projects with associations relevant to our products (TRSGO – HPV).

I carried out the launch activities for our products Cerviron and Nagflor. I planned satellite symposia at relevant congresses.

I planed, implemented, and controled short- and long-term strategies to ensure the achievement of the overall target of sales and profit goals.

I played an integral role for the growth of the business (Set vision, align employees and decision process in order to maximize business potential)

I adjusted the potential plan to maximize the growth of products/market penetration. Monitor performance/refocus resources/ensure achievement of

I carried out the launch activities of new product (Papilocare).

I created strong awareness in the HPV market by integrating global strategies into local market dynamics and securing the support of key opinion leaders and professional associations. As a result, I successfully dominated the HPV market. I organized satellite symposia at numerous congresses, delivered presentations at regional meetings, and hosted webinars. I also gained the support of professors from leading universities such as Hacettepe, Ankara Medical School, Çapa, and Cerrahpaşa.

I evaluated the effectiveness of the practical implementation of our marketing plans during field visits. I worked to increase the effectiveness, competence and efficiency of the sales team by making periodic or regional revisions in our strategies. I generated marketing materials, tools to meet the market requirement.

I planed and budget the congresses and meetings we will attend throughout the year.

I followed the annual sales & marketing budgets.

I build and maintained relationships with related KOLs and HCOs.

I carried out the re-launch activities of new product (Cicatridina).

I dominated the market with a project I developed in Gynecologic Oncology, achieving a 1000% increase in unit sales.

I created strategies, developed marketting plans and implemented them for the products I am responsable for.

I prepared product trainings in accordance with marketing plans.

I paid active visits with the sales team. I ensure that our marketing plans are implemented correctly by the sales team. I evaluate the effectiveness of the practical implementation of our marketing plans during field visits.

I worked to increase the effectiveness, competence and efficiency of the sales team by making periodic or regional revisions in our strategies.

I established strong teamwork among field product specialists and achievement of sales goals

I contributed the team's self-improvement and career development.

I performed doctor visits with field product specialists.

I built sales strategies in order to achieve sales targets by using marketing budget effectively.

I worked closely with other territory sales managers and national sales manager.

I interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.

I developed a solid and trusting relationship between major key clients and company

I reached the sales target making strategic plans, using the determined budget effectively.

I created monthly route plans and to perform regular key account visits according to the plans.

I identified customers’ needs accurately and to flourish satisfaction and loyalty by right product and approach.

I reported to the managers periodically according to visits.

I analyzed competitor activities, products To forecast of sales in short, medium and long term

I attended national/international congress/fair events