Muhammed Oğuz Erbek
Product Manager
Istanbul
Summary
Strategic Apparel Retail Professional with international experience in merchandise planning, allocation, and product strategy. Managed high-volume budgets and conducted market research to create tailored product offerings for global markets. Delivered innovative inventory solutions that enhance profitability and brand growth.
Overview
4
4
Languages
8
8
years of professional experience
Work History
PRODUCT MANAGER
LC WAIKIKI
03.2022 - Current
- Merchandise & Sales Planning: Developed seasonal, monthly, and weekly merchandise and sales plans aligned with commercial objectives, preparing comprehensive sales, stock, and inventory forecasts by category, brand, and channel.
- Inventory & OTB Management: Managed Open-to-Buy (OTB) plans, monitored stock cover, sell-through, stock turn, and ageing; collaborated with supply chain on optimal replenishment and store-level allocation.
- Commercial Collection Building: Designed customer-centric and trend-aligned apparel collections, balancing volume drivers with fashion lines and intake planning based on customer demand and historical trends.
- Performance Reporting & Analysis: Tracked key KPIs including gross margin, average selling price, sell-through %, and availability; identified business risks/opportunities and recommended corrective actions.
SENIOR MERCHANDISE PLANNER
DEICHMANN
04.2021 - 02.2022
- Sales & Stock Planning: Developed and executed seasonal sales, stock, and gross margin plans (OTB) to optimize inventory levels across store networks, ensuring alignment with financial targets.
- Assortment & Category Strategy: Analyzing historical sales data and market trends to define optimal option counts, depth, and product mix for footwear and accessories categories.
- In-Season Trading & KPI Monitoring: Conducting weekly performance reviews (sell-through rates, weeks of supply, stock turn) to identify top and slow sellers and implement corrective actions.
- Stock Allocation & Replenishment: Partnering with supply chain and logistics teams to ensure efficient stock flow, timely replenishment, and balanced store allocation.
- Commercial & Promotional Strategy: Planned and implemented data-driven markdown strategies and seasonal clearance initiatives to maximize full-price sales and enhance overall margin performance.
- Cross-Functional Alignment: Collaborated with Buying, Logistics, and Retail Operations teams to align stock availability with marketing campaigns and peak trading periods, facilitating seamless execution.
MERCHANDISE PLANNER & ALLOCATOR
LC WAIKIKI
09.2018 - 03.2021
- Merchandise & Sales Planning: Developed seasonal sales, margin, and stock plans (OTB - Open-to-Buy) to optimize inventory levels across store networks and e-commerce channels.
- Category & Assortment Management: Analyzed category performance, depth, and option counts to align product assortment with market demand and sales targets.
- Stock Optimization: Monitored sell-through rates, stock turn, and weeks of supply (WOS) to trigger timely markdowns, promotions, or stock reallocations.
- In-Season Trading: Analyzed weekly sales data to identify top/slow sellers and adjusted forecasts, enhancing full-price sales and profitability.
- Executed initial stock distribution to stores based on sales capacity, store grading, and regional demand profiles.
- Replenishment & Stock Flow: Managed automated and manual replenishment systems to sustain optimal store stock levels, reducing out-of-stock occurrences.
- In-Season Stock Rebalancing: Analyzing store-level sales performance (sell-through, weeks of supply) and orchestrating inter-store transfers to maximize full-price sales.
- Logistics & Planning Alignment: Partnering with Merchandise Planning and Warehouse teams to coordinate delivery schedules and align stock intake with floor space.
- Allocated stock packages for new store openings and promotional events.: Allocating dedicated stock packages for new store openings, promotional events, and seasonal campaign launches.
Education
BUSINESS ADMINISTRATION -
Hacettepe University
Ankara, Türkiye06-2018
Skills
Power BI
Power Query
Microsoft Excel
VBA (macros)
Office suite
ERP Dynamics
Data analysis
Market Analysis
Reliability
Team collaboration
Microsoft Word
Microsoft Powerpoint
DRIVING LICENCE
Driving Licence: B
DIGITAL SKILLS TEST RESULTS
- Information and data literacy - ADVANCED - Level 6 / 6
- Communication and collaboration - ADVANCED - Level 6 / 6
- Digital content creation - INTERMEDIATE - Level 4 / 6
- Safety - ADVANCED - Level 6 / 6
- Problem solving - ADVANCED - Level 6 / 6
- Results from a self-assessment based on The Digital Competence Framework 2.1
Personal Information
- Date of Birth: 1995-01-01
- Nationality: Turkish
- Driving License: B
Timeline
PRODUCT MANAGER
LC WAIKIKI
03.2022 - Current
SENIOR MERCHANDISE PLANNER
DEICHMANN
04.2021 - 02.2022
MERCHANDISE PLANNER & ALLOCATOR
LC WAIKIKI
09.2018 - 03.2021
BUSINESS ADMINISTRATION -
Hacettepe University