Mehmet Sırrı Günay
E-Commerce Category Management
Istanbul,34
Summary
Throughout my career, I have accumulated extensive experience in both retail and e-commerce sectors and decided to move forward in the e-commerce sector. I have gained solid expertise in areas such as customer acquisition, category management and customer relationship management. I gained experience especially in sales increase strategies and revenue optimization. My command of technology and my passion for following current developments in the industry are the main factors that lead me to continuous success in the field of e-commerce.
Overview
6
6
years of professional experience
10
10
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Category Manager (Fashion)
Hopi -BNR Teknoloji
09.2023 - 02.2024
- Analyzing data or insights to determine industry and consumer trends regarding the product and category
- Creating and developing a strategic long-term plan for the development of the category
- Developing an exit strategy for unsuccessful products
- Overseeing a team of analysts and other support staff
- Building and driving relationships with key vendors to improve pricing and quality of services
- Becoming a leader in category ranging, pricing and promotions across channels
- Placing appropriate orders to ensure product availability meets demand
- Leading category management projects to optimize ranges and related merchandising
- Collaborating with sellers to expand product categories
- Creating forecasts for product demand to ensure sustainability of inventory
- Managing budget development and revenue for the category
- Developing strong working relationships with Marketing team
Category Manager (Europe E-Commerce Project)
DeFacto
09.2022 - 09.2023
- Utilize data-driven decision making to identify growth and upsell opportunities and improve the performance
- Analysis of financial indicators on category, brand and product level as well as market data (trends, market shares, development of competitors) in order to develop and implement optimal strategies and corresponding activity plans
- Monitor performance against business plan and develop alternative strategies when needed
- Plan, implement, analyze, develop and optimize category campaigns, product prices
- Provide actionable insights and recommendations on how to improve performance for categories
- Implement and optimize tactics to increase sales volume
- Help deliver a best-in-class customer experience
- Continual improvement of systems & processes
Senior Category Specialist (Sports&Outdoor)
GittiGidiyor/E-Bay
05.2020 - 07.2022
- Optimize product assortment, listings quality, monitoring the pricing strategy in the related category and merchandising campaigns.
- Identify and evaluate new product/service opportunities, contact with the sellers to develop the existing product range, conduct price negotiations with the sellers.
- Guide existing and potential sellers to scale their business on GittiGidiyor.
- Monitor and analyze market trends, activities, and strategies.
- Determine annual and seasonal category strategy by evaluating national and international developments in the sector, data regarding categories past practice and performance, and the targeted customer needs and expectations.
- Build up the related category tree, demanding new category start-ups in accordance with the requirements.
- Storm and present campaign ideas in coordination with the marketing team and sellers.
- Act in accordance with the demands of Category Manager in the required reporting process.
Retail Supplier (Underwater Sports)
Decathlon
09.2019 - 05.2020
- Management the different brands of Decathlon. • Demand and supply planning and forecasting.
- Ensuring a solid stock availability rate in warehouse & stores.
- Selecting the "product range" to be sold in Turkey following trends and market structure.
- Execution of country stock monitoring/domestic (reallocation) of stocks.
- Stock level and stock lifetime, margin, and T/O forecast analysis using SAP.
- Managing the pricing, stock monitoring, product identity modification, product order flow, and availability daily through SAP.
- Communicating with domestic producers and international suppliers.
- Preparing weekly/-monthly-yearly reporting coordination with the commercial team to boost sales in stores.
International Store Merchandiser
LC Waikiki
05.2018 - 08.2019
- Establishing inventory mix plans and sales budgets in accordance with the customer profile of shops, seasons, special periods, and category based on which they are responsible before the season.
- Determination of the products and sales potentials that will meet customer needs in the country / region before the season
- Revision of the budget according to sales and economic conditions during the season.
- Acceptance of discount, return and transfer decisions according to budget and transfer stock targets in the season.
- Creation of mixes according to climate, special period, and customer expectations during the season, ensuring occupancy and taking actions of product submission.
- Monitoring customer expectations that are formed according to the changing economic and climatic conditions of the region in which they are responsible and to take necessary actions to contribute to the achievement of company targets.
Assistant Merchandiser
LC Waikiki
11.2017 - 05.2018
- To make and monitor all data entries required for the buying process (to give early warning if necessary); to inform related units about critical comments and to do archiving.
- Sending technical sheets including accessories and samples to suppliers.
- Doing initial checks of (test, accessories, color, hand feel, preproduction, production) samples and following up sampling processes.
Education
Bachelor of Science - Industrial Engineering
Işık University
Istanbul, Turkey 09.2011 - 06.2017
High School Diploma -
Kültür Science College
Istanbul, Turkey 09.2007 - 06.2011
Skills
Product Management
Certification
Yeni Bir Lider İstanbul Boğaziçi University
Timeline
Category Manager (Fashion)
Hopi -BNR Teknoloji
09.2023 - 02.2024
Category Manager (Europe E-Commerce Project)
DeFacto
09.2022 - 09.2023
Senior Category Specialist (Sports&Outdoor)
GittiGidiyor/E-Bay
05.2020 - 07.2022
Retail Supplier (Underwater Sports)
Decathlon
09.2019 - 05.2020
International Store Merchandiser
LC Waikiki
05.2018 - 08.2019
Assistant Merchandiser
LC Waikiki
11.2017 - 05.2018
Product Management İstanbul Business Institute
03-2017
Bachelor of Science - Industrial Engineering
Işık University
09.2011 - 06.2017
High School Diploma -
Kültür Science College
09.2007 - 06.2011