Moustafa Shikho
Oberhausen,Germany
Summary
Skilled professional with a rich and diverse background in media and communications, accomplished in elevating digital presence, spearheaded impactful fundraising and advocacy campaigns, enhancing website user accessibility and SEO. Experienced in Adobe Software and storytelling, and boosted engagement through innovative marketing techniques, significantly improving campaign outcomes and team performance pursuing continuous learning and skill development by earning awards and certificates in various fields.
Overview
12
12
years of professional experience
Work History
Advertising and Design Senior Coordinator
Hand In Hand For Aid And Development - HiHFAD
06.2023 - Current
- Performing digital -seasonal and emergency- fundraising campaigns entailing the creation of campaign landing pages in different platforms, crafting narratives, overseeing producing media content such as graphics, photos, videos, and stories.
- Website management by improving design, updating content, performing regular maintenance, analyzing site performance, monitoring security, managing SEO efforts, and ensuring improving user accessibility.
- Implementing paid social media boosting advertising for carried out advocacy and awareness raising messages, as well as fundraising campaigns.
- Dealing with the external marketing company to ensure utilizing Google grant and paid campaigns to maintain the site quality and attract donors.
- Representing the organization in technical advocacy meetings or events ensuring effective coordination with different humanitarian agencies and platforms.
- Overseeing teams' tasks performance and providing technical support to align with departmental objectives.
Advertising and Design Coordinator
Hand In Hand For Aid And Development - HiHFAD
07.2016 - 05.2023
- Design and monitor the communication plans for producing impactful media content (such as photos, videos, human interest stories, etc.) for projects in coordination with key partners and team members. This includes preparing the necessary graphic visual identity, completing printing processes, and ensuring their quality.
- Crafting media, communications, and advocacy policies to ensure that all staff and parties including (donors, partners, media agencies, etc.) are aware of the procedures making sure that the global regulations of humanitarian work are adhered to.
- Managing multi language social media platforms by creating and scheduling content, engaging with the community in live streaming, developing regular plans, analyzing performance metrics, staying updated on trends, and collaborating with other departments to ensure cohesive brand messaging and effective audience engagement.
- Providing technical capacity building sessions to both the team and broader departmental groups, focusing on essential media skills like storytelling, photography and filming.
- Dealing technically with external media production companies for communication-related services.
Advertising and Design Officer
Hand In Hand For Aid And Development - HiHFAD
05.2014 - 06.2016
- Creating graphic designs for activities, events, and office needs in line with the organization's visual identity guidelines, including materials such as reports, social media content, advertisements, publications, and promotional items.
- Creating multi-media content such as photos, video promotions, case studies at the field level to document all implemented humanitarian interventions.
- Archiving all produced products properly using online and offline storage clouds as well as external hard-drives.
- Managing social media platforms by crafting and timing posts, engaging with followers, and collaborating with teams to enhance interaction and maintain consistent messaging.
Field Media Reporter
Syria Live Network - SLN
07.2012 - 04.2014
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Participated in community events as a representative of the publication, fostering positive relationships between the news outlet and its audience members.
- Attended press conferences, court hearings and special events to stay conversant with current news.
- Covered breaking news events effectively, ensuring timely updates for audiences while maintaining factual accuracy and journalistic integrity.
- Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
- Utilized social media to promote stories and build audience.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
Education
Master of Science - Communications
Karabük University
Ankara, Türkiye08.2022
Associate of Arts - Media And Communications
Anadolu University
Eskişehir, Türkiye05.2022
Bachelor of Theology - Islamic Studies
Ouzai University College (OUC)
Beirut, Lebanon 11.2018
Skills
- Generative AI Utilizing
- Social Media Marketing
- Adobe Software
- Web Design and Management
- Graphic Designing
- Photography
- Filming
- Proposal Writing
- Project Management
- MS Office
- Staff Training
- Report Writing
Accomplishments
- Achieved recognition for a short film, selected as a top finalist among over 1,000 entries at the WHO's 5th #HealthForAll Film Festival.
- Earned the Storytelling Award in 2019 and 2020 for “Best Story: Video/Social Media”, both awarded by Welthungerhilfe, in recognition of compelling media productions that effectively communicated humanitarian impact.
- Led over 15 targeted digital fundraising campaigns addressing urgent humanitarian needs in Syria and Yemen, and played a pivotal role in the earthquake response in Türkiye and the "For Mama" campaign shifting towards consortium-based cooperation.
- Spearheaded a capacity-building project for 18 media, advocacy, and communication professionals from 15 local NGOs in Northwest Syria, enhancing participatory video production skills and fostering inclusion through a Peer Viewing Event for Persons with Disabilities funded by Save the Children International.
- Represented the agencies worked with in 3 global media conferences and more than 9 coordination platforms to enhance collaboration and advocacy in humanitarian efforts.
- Completed over 20 advanced courses and trainings in multimedia production and digital software skills.
- Managed over five media-based projects within a humanitarian context with international donors such as World Health Organization, Malteser International etc.
Languages
Arabic
Native language
English
Advanced
C1
Turkish
Advanced
C1
German
Elementary
A2
Timeline
Advertising and Design Senior Coordinator
Hand In Hand For Aid And Development - HiHFAD
06.2023 - Current
Advertising and Design Coordinator
Hand In Hand For Aid And Development - HiHFAD
07.2016 - 05.2023
Advertising and Design Officer
Hand In Hand For Aid And Development - HiHFAD
05.2014 - 06.2016
Field Media Reporter
Syria Live Network - SLN
07.2012 - 04.2014
Master of Science - Communications
Karabük University
Associate of Arts - Media And Communications
Anadolu University
Bachelor of Theology - Islamic Studies
Ouzai University College (OUC)
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