Football
Hi, I’m
Mohammad Al-Ateeq
Senior Marketing Executive
Riyadh
Summary
Knowledgeable Senior Marketing Executive offering more than 5 years working in busy, customer-focused settings. Proven events & marketing planning demonstrated by exceptional branding success for new product launch and innovative marketing campaigns. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands.
Overview
6
years of professional experience
2
Languages
Work History
Apparel Group
Senior Marketing Executive
01.2023 - Current
Job overview
- Handling Brands: Clarks & Aeropostale
- Developed key partnerships with industry influencers to expand brand reach and drive sales growth.
- Developed and executed marketing plans resulting in increased brand exposure, customer traffic and elevated sales numbers.
- Coordinated marketing events for specific capsule launches & store openings
- Managing In Mall Branding & Outdoor Campaigns
- Worked with Operation team to drive internal promotions, initiatives, guiding principles and mission.
- Collaborated with advertising agencies and production managers to market products and specific collections
- Launched marketing activities for new product lines and market penetration.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Wrote and distributed press releases to increase brand visibility.
- Managing Social Media pages, content & community management
- Excellent communication skills, both verbal and written.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Triangles
Social Media Executive
12.2021 - 01.2023
Job overview
- Handled Triangle Local T-shirts Company
- Monitored online presence (Instagram & Snapchat) of brand to engage with users and strengthen customer relationships.
- Improved organic reach by optimizing content
- Managed editorial calendars and rescheduled PR events and meetings.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Self-motivated, with a strong sense of personal responsibility.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Community Management
- Photoshoot for Modeling
- UGC's
Magrabi Optical
Sales Executive
11.2020 - 11.2021
Job overview
- Handling Brands: Sunglasses (Chanel , Cartier, Dior & Contact Lenses)
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Reviewed competitors'' offerings periodically to stay informed about industry trends and maintain a competitive edge.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Prioritized helping customers over completing other routine tasks in store.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Recommended complementary purchases to customers, increasing revenue.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Collaborated with marketing team to create impactful campaigns that generated new leads and increased brand awareness.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Listened to customer needs and desires to identify and recommend optimal products.
- Self-motivated, with a strong sense of personal responsibility.
OFF -
CORONA PERIOD
01.2020 - 11.2020
Work Of Art
Event Executive
03.2018 - 12.2019
Job overview
- Handle: STC , Riyadh Season , WWE, Red Sea Film Festival, Etc.
- Created detailed timelines and budgets for events to meet all deadlines.
- Managed vendor relationships for optimal results, negotiating contracts and monitoring performance.
- Maintained and built comprehensive database of industry contacts, vendors and venues.
- Developed detailed event reports, documenting all aspects of each event.
- Liaised with clients to determine exact event requirements.
- Coordinated with sales and marketing teams to publicize and promote events.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Prepared invitations to send out to guest lists.
- Achieved budget goals by diligently tracking expenses and identifying cost-saving opportunities throughout the planning process.
- Coordinated transportation and parking arrangements for guests and vendors.
- Coordinated florists, photographers, and musicians for events.
- Developed creative themes for events and created related activities to engage attendees.
- Supervised on-site event staff for smooth execution of planned activities while maintaining high safety standards.
- Coordinated travel and accommodations for event attendees.
- Utilized social media to promote events and increase attendance.
- Trained and supervised event staff to complete tasks on time.
- Analyzed event costs to identify areas of improvement and cost savings.
- Implemented protocols and procedures to effectively manage planning process.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
- Monitored and controlled event expenditures to meet budgets.
- Developed and distributed event surveys to gather feedback and assess event success.
Education
Imam Mohammad Bin Saud UniversityRiyadh - KSA
Bachelor of Science from Economics
04.2001
General Entertainment AuthorityRiyadh - KSA
Course from Basics Of Event Management
04.2001
Elit Language CenterKuala Lampur, Malaysia
No Degree from English Course
04.2001
Skills
Interests
Padel
Traveling
Timeline
Senior Marketing Executive
Apparel Group
01.2023 - Current
Social Media Executive
Triangles
12.2021 - 01.2023
Sales Executive
Magrabi Optical
11.2020 - 11.2021
CORONA PERIOD
OFF -
01.2020 - 11.2020
Event Executive
Work Of Art
03.2018 - 12.2019
Imam Mohammad Bin Saud University
Bachelor of Science from Economics
04.2001
General Entertainment Authority
Course from Basics Of Event Management
04.2001
Elit Language Center
No Degree from English Course
04.2001