Mohamed Ali AYARI
Senior Commercial Manager
Summary
Strategic & Goal-oriented Sales and Marketing Manager with distinguished experience in FMCG and different others industries Proven leadership abilities with expertise in coordinating and managing staff and deploying successful marketing strategies and campaigns. History of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills.
Overview
18
18
years of professional experience
5
5
Languages
Work History
Senior Commercial Manager MEA & CIS Region
CARGILL
9 2018 - Current
- Responsible for development and increase the sales of Cargill Bio-Industrial Portfolio.
- Developing and increasing visibility in new territories : CIS & Balkan region.
- Develop and implement strategy for designated key customers to expand demand, improve margin growth and extend strategic partnership.
- Supervise the target industries for all assign territories and perform regular visits to existences and potential partners
- Supporting customers in the region with customer service
- Forecast all sales volume for various projects and maintain knowledge on all product range.
- Increase business effectiveness and relationships with customers and industrial companies across the region
- Define and implement a marketing strategy for the region
- Achievement & Target: Market leader in Industrial starch in: Algeria, Tunisia, Egypt, South Africa, UAE, Oman, KSA, Jordan, Greece, Israel, Azerbaijan, Uzbekistan.
- Fatty acid Market leader in MEA region for alkyd resin producers, increase the volume from 300 to 8000 MT yearly
- Increase starch volume in MEA export from 1000 MT to 35.000MT in 5 years.
- Cultivated strong relationships with key industry influencers, leveraging network connections for business development opportunities.
- Evaluated competitor strategies to ensure our offerings remained relevant and competitive in the marketplace.
Sales & Marketing Manager Africa & Levent Region
B/S/H
09.2015 - 09.2018
- Direction and responsibility for business development in Levant & MEA countries
- Systematic developing sales and marketing awareness in the target countries
- Maintain knowledge on all competitor products and activities
- Supervise all company distributors for all assign territories and perform regular visits to all sites
- Responsible to open and define Bosch brand stores across region
- Implement Marketing strategies for the region
- Forecast all sales volume for various projects and maintain knowledge on all product range
- Prepare territory budgets and recommend it appropriate distributors
- Develop all objectives and goals for market sales and net revenue for all export activities
- Analyze all market intelligence reports and identify all new business opportunities to expand business and maintain an efficient portfolio
- Plan and work on increasing the distribution and shelve share percentage of our products in the Traditional Trade
- Ensure following all export market rules and regulations to mitigate all possible risks
- Control the achievement of all sales & Marketing targets for the team across the region
- Managing a sales and marketing team of 7 employees across the region
- Opening B/S/H office in Egypt
- Achievement & Target: Increase the total export business from 1€ Million to 18 M€ in 3 years
- Award of sales manager of the year in BSH 2019
- Increase the B2B project Built in from 100 K € to 2 M €
- Increase market share in Tunisia, Algeria, Egypt, Jordan, Lebanon Uzbekistan to 12-18 % in 3 years.
Regional Export Manager Middle East & Africa
PETLAS
10.2011 - 08.2015
- Responsible for developing markets and to increase sales activity to Middle East & Africa, Europe (France, Switzerland)
- Serving the existing clients and customers
- Build a solid direct sales pipeline and develop opportunities
- Achieve pre-defined sales targets.
- Selecting distribution channels to ensure a wide and covered distribution and provide competitive market prices
- Supervises the development of the overall export plans of the company to achieve the sales targets
- Determines and evaluates all factors that could affect the plans, such as economic climate, competitive atmosphere, sales trends, and legislative action
- Achievement & Target: Increase the total export business from 7 M € Million to 30 M€ in 4 years.
Area Sales Manager Middle East & Africa
Teta Muhendislik
11.2010 - 11.2011
- Responsible of the sales and marketing of storage, automatic weighing, bagging, and dosing machinery, materials handling, level monitoring and industrial automation fields for the agricultural, food processing and chemical industries
- Promote CHIEF INDUSTRIES INC
- (U.S.A) GRAIN STORAGE BINS in MENA region
- Prepare and participate to Fair and Exhibition
- Responsible of the market research and customer meetings
- Establish and maintain strong and strategic relationship to customers
- Traveling to the region for new potential customers and partners
- After service assistance for the old and new project across the region
- Investigating marketing opportunities (advertising through internet and published magazines)
- Preparing and Translation of web site and catalogs to Arabic, French and English.
Supervisor Service Back office
CORTIX S.A
11.2011 - 09.2010
- Ensure achievement of objectives and advice and coordination with the team
- Ensure the quality of the customer's request for their web site
- Updating the website (packaged offer: accommodation, referencing (web hosting), administration and maintenance
- Implementing a content management system (CMS).
Expert Junior Customer service
Ooredoo Tunisia
07.2006 - 05.2009
- Treat the High value customer request and claims
- Analyze their needs and address their queries, give information, advice, and assistance
- Provide treatment and monitoring of custom complaints relating to aspects VAS Data & Handset.
Education
MBA - Business Administration And Management
Özyeğin University
Istanbul, Turkey 2023.01 - 2024.01
Bachelor of Science - International Business Management
ESSECT University
Tunisia 2005.01 - 2010.01
Skills
Microsoft Office
Team Management
Strategic thinker
Communication & Negotiation Skills
Budget Supervision & Planning
Multitasking
Problem-solving
Customer Engagement
Relationship Management
Pricing strategy
Awards Certificates Associations
- Member & Alumni of AIESEC Student Association
- Sales Program certificate at Koç university-Istanbul-Turkey 2017
- Award of Best Sales Manager 2018 in BSH
- Award of Best Growth in META region 2019 in Cargill
- Handball trainer Certificate
Military
Completed
Personal Information
- Date of Birth: 02/11/82
- Nationality: Tunisian
- Marital Status: Single
Timeline
Sales & Marketing Manager Africa & Levent Region
B/S/H
09.2015 - 09.2018
Supervisor Service Back office
CORTIX S.A
11.2011 - 09.2010
Regional Export Manager Middle East & Africa
PETLAS
10.2011 - 08.2015
Area Sales Manager Middle East & Africa
Teta Muhendislik
11.2010 - 11.2011
Expert Junior Customer service
Ooredoo Tunisia
07.2006 - 05.2009
Senior Commercial Manager MEA & CIS Region
CARGILL
9 2018 - Current
MBA - Business Administration And Management
Özyeğin University
2023.01 - 2024.01
Bachelor of Science - International Business Management
ESSECT University
2005.01 - 2010.01