MOHAMED SHAABAN
Digital Marketing Manager
Istanbul
Summary
Results driven Digital Marketing Manager with 15+ years of experience in developing and executing data driven marketing strategies to enhance brand visibility, customer engagement, and revenue growth. Expertise in SEO/SEM, email marketing, social media campaigns, Google Analytics, and CRM tools.
Proven track record of leading cross functional teams, optimizing marketing budgets, and delivering measurable results. Adept at leveraging analytics to drive continuous improvement and staying ahead of industry trends.
Overview
15
15
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Dropshipping & Marketing Specialist
NEESTEC
09.2023 - Current
- Built and optimized Shopify and WooCommerce stores, achieving a 20% increase in conversion rates.
- Conducted in depth market research, identifying 2–5 winning products monthly, leading to a 30% growth in sales revenue.
- Managed supplier relationships, ensuring 95% on-time order fulfillment for 1,000+ monthly orders.
- Designed high conversion product pages and landing pages, resulting in a 15% boost in average order value (AOV).
- Executed and analyzed campaigns across Facebook, Instagram, and TikTok, achieving an average ROAS of 3.5+.
- Improved store visibility through SEO optimization, increasing organic traffic by 40% over six months.
- Set up and optimized tracking pixels, contributing to a 25% improvement in retargeting campaign efficiency.
- Established and scaled an affiliate marketing program, onboarding 50+ micro influencers, contributing to 10% of total monthly sales.
Digital Marketing Specialist
Queen Bee
04.2020 - Current
- Managed relationships with B2B and B2C customers, driving a 20% increase in client retention.
- Designed and executed WhatsApp marketing campaigns, achieving a 300% ROI through targeted messaging and personalized promotions.
- Collaborated with suppliers to market new product models, boosting sales by 30%.
- Utilized CRM software to track customer interactions, monitor sales opportunities, and generate detailed performance reports.
- Consistently exceeded sales objectives by 15-20% through innovative sales strategies.
Digital Marketing Manager
Porto Turkey
02.2017 - 08.2020
- Played a key role in achieving over $1 million in net profit in 2018 through strategic campaign management, budget optimization, and CRM driven insights.
- Spearheaded data driven digital marketing campaigns that boosted brand awareness by 50% and increased website traffic by 30%, with a primary focus on lead generation for distribution to sales and call centers.
- Led a high performing team of 5 marketing professionals, achieving a 95% project success rate and fostering a culture of collaboration and innovation.
- Leveraged Google Analytics and CRM tools (Zoho CRM and Bitrix 24) to monitor campaign performance, resulting in a 25% improvement in ROI and enabling real-time optimization of marketing strategies.
- Optimized SEO/SEM strategies, improving organic search rankings by 25% and driving high intent traffic to the website, which contributed to a 20% reduction in cost per acquisition (CPA).
- Designed and executed campaigns that consistently generated 5 new high quality leads per person daily, ensuring a steady pipeline for sales and call centers.
- Implemented CRM monitoring systems (Zoho CRM and Bitrix 24) to track lead quality, sales conversions, and campaign performance, ensuring alignment between marketing efforts and sales outcomes.
- Collaborated closely with the sales department to evaluate lead quality daily, refining targeting strategies to improve conversion rates and overall campaign performance.
- Delivered comprehensive daily reports on campaign metrics, lead quality, and ROI, enabling data driven decision making and continuous improvement.
Marketing Coordinator
Cura Pharma Group
05.2013 - 09.2016
- Collaborated with cross functional teams, including product managers, to create high impact visuals for events, conferences, and marketing campaigns, ensuring alignment with brand guidelines and objectives.
- Managed multiple projects simultaneously, delivering high quality work under tight deadlines while maintaining meticulous attention to detail and brand consistency.
- Utilized Adobe Creative Suite (Photoshop, Illustrator) to design a wide range of marketing materials, including brochures, banners, social media graphics, and outdoor advertising materials for pharmacies.
- Coordinated with product managers to plan and execute events and conferences, ensuring seamless execution, maximum brand visibility, and a strong return on investment (ROI).
- Responsible for managing doctor and pharmacy samples, as well as promotional gifts, ensuring timely distribution and alignment with marketing strategies to drive customer engagement.
- Designed and executed outdoor marketing campaigns for pharmacies, including banners, flyers, and posters, to increase brand awareness and drive foot traffic to retail locations.
- Oversaw the printing of all company materials, ensuring high quality output, cost efficiency, and strict adherence to brand guidelines.
- Conducted market research to identify trends and opportunities, informing the development of targeted marketing strategies that resonated with key audiences.
Graphic Designer
Landscape
03.2010 - 05.2013
- Designed logos, brochures, websites, and advertisements using Adobe Photoshop and Illustrator.
- Operated digital printing equipment to produce high quality materials, ensuring timely delivery and customer satisfaction.
- Worked closely with clients to understand their needs and deliver customized design solutions.
Education
Bachelor of Arts - Public Relations
Tanta University
04.2001 -
Skills
Digital Marketing Tools: Google Analytics, Google Ads, Google Tag Manager, SEMrush, HubSpot
Email Marketing Platforms: Mailchimp, Omnisend, Klaviyo
Social Media Advertising: Facebook Ads Manager, Instagram Ads, LinkedIn Ads, TikTok Ads
CRM Software: Zoho CRM, Bitrix 24, Salesforce
E-commerce Platforms: Shopify, WooCommerce
Design Tools: Adobe Photoshop, Adobe Illustrator, Canva
SEO/SEM: Keyword research, on page/off page SEO, PPC campaigns
Data Analysis: Google Data Studio, Excel, A/B testing
Certification
Mastering Google AdWords Certificate – Udemy.
Timeline
Dropshipping & Marketing Specialist
NEESTEC
09.2023 - Current
Digital Marketing Specialist
Queen Bee
04.2020 - Current
Digital Marketing Manager
Porto Turkey
02.2017 - 08.2020
Marketing Coordinator
Cura Pharma Group
05.2013 - 09.2016
Graphic Designer
Landscape
03.2010 - 05.2013
Bachelor of Arts - Public Relations
Tanta University
04.2001 -