Dialux
MHD TAMAM BAIRA
Business Development And Strategic Account Management
Istanbul,34
Summary
Positive and results-driven professional with a strategic mindset and excellent communication skills. Deep understanding of client relationship management, data analysis, and contract negotiation. Consistently delivers impactful business solutions that drive customer satisfaction and revenue growth.
Overview
21
21
years of professional experience
14
14
years of post-secondary education
3
3
Languages
Work History
Senior Key Account Manager
Fiberli Lighting Turkey
Turkey, 34
08.2023 - Current
- Specialized in façade lighting solutions, including mono-color and RGBW systems with dynamic animation media to create visually impactful designs.
- Managed high-profile accounts, ensuring exceptional client satisfaction through tailored lighting solutions for architectural and commercial projects.
- Designed and delivered advanced lighting animations for façades, seamlessly integrating cutting-edge technology to enhance project aesthetics.
- Conducted project management from concept to execution, ensuring timely delivery and adherence to quality standards.
- Collaborated with architects, consultants, and project managers to develop innovative façade lighting designs using DIALux and other tools.
- Expanded Fiberli’s market presence by identifying new opportunities in façade lighting and building relationships with key stakeholders.
- Represented Fiberli at international trade fairs, showcasing the company’s expertise in media façade solutions and strengthening its global reputation.
- Played an instrumental role in winning new business through targeted prospecting and relationship building activities.
- Implemented process improvements within the key accounts division, enhancing efficiency levels across the team.
Business Development Manager - Outdoor Lighting Division
AFC/OPTOLED Lighting
Turkey, 34
04.2019 - Current
- Spearheaded export sales operations for the GCC region, achieving a 20% increase in sales within one year.
- Directed end-to-end project management, including design, implementation, and quality assurance.
- Designed advanced lighting solutions using DIALux, catering to custom project requirements.
- Expanded the company’s footprint by penetrating new markets and establishing partnerships with distributors and agents.
- Developed quarterly sales presentations to senior management, showcasing target achievements and sales strategy updates.
- Conducted technical and product training sessions for employees and partners, improving product knowledge and team performance by 30%.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
Regional Sales Manager - Outdoor Lighting Division
Heper Group of Companies
Turkey, 06
06.2015 - 04.2019
- Managed export sales for Europe, GCC, and Oceania regions, achieving consistent year-over-year growth.
- Led the International Sales Department, mentoring and supervising a team of 5 professionals.
- Delivered high-value lighting projects, providing solutions for large-scale construction developments.
- Developed tender specifications in collaboration with suppliers, lighting designers, and project consultants.
- Utilized ERP systems (CANIAS) to track sales activities and streamline order processing.
- Conducted market research and launched strategic initiatives to penetrate new markets successfully.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
Business Development Manager - Lighting
Gargash Lighting Systems
United Arab Of Emirates, Dubai
04.2013 - 05.2015
- Generated and executed lighting sales strategies for projects across Dubai, Abu Dhabi, and Northern Emirates.
- Worked on project specifications, offering technical support to consultants and lighting designers during project studies.
- Delivered competitive client quotations and technical submittals tailored to specific project requirements.
- Researched and integrated advanced LED technology into key projects, driving innovation and energy efficiency.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
Sr. Estimation & Sales Support Executive
Huda Lighting LLC
United Arab Of Emirates, Dubai
03.2009 - 05.2013
- Coordinated with lighting suppliers to secure competitive pricing for large-scale projects.
- Prepared technical submittals, compliance statements, and quotations for major developments.
- Provided technical support to the sales team, ensuring accurate project estimations and effective client proposals.
- Followed up on project progress and client relationships, contributing to customer satisfaction and repeat business.
- Boosted sales performance by providing efficient administrative support to the sales team.
- Increased efficiency in sales operations, maintaining accurate records of contracts, proposals, and invoices.
Sales Executive
Nouran Trading LLC
United Arab Of Emirates, Abu Dhabi
03.2008 - 02.2009
- Developed and maintained relationships with key clients, contributing to a 15% growth in sales during the year.
- Represented the company at trade exhibitions and product demonstrations, enhancing brand visibility.
- Managed client quotations, payment follow-ups, and on-time material deliveries to project sites.
Customer Support Agent (at Adnoc Group)
National Health Insurance Company
United Arab Of Emirates, Abu Dhabi
01.2006 - 03.2008
- Being the point of contact between ADNOC and Daman
- Handling the issuing of the insurance cards for ADNOC employees
- Handling and receiving claims from ADNOC employees
- Following up on the due cheques payment for the ADNOC employees
- Handling or follow up on complaints and show the sense of urgency
- Provide the customers with all product information needed
- Capture and register issues related to customers by using the Mednext customer service module
- Enhanced customer satisfaction by promptly addressing and resolving support inquiries.
- Assisted customers through multiple channels including phone, email, live chat, and social media platforms for increased accessibility and convenience.
Sales Executive
Decolight Trading LLC
United Arab Of Emirates, Abu Dhabi
01.2004 - 12.2005
- Developed and maintained relationships with key clients, contributing to a 15% growth in sales during the year.
- Represented the company at trade exhibitions and product demonstrations, enhancing brand visibility.
- Managed client quotations, payment follow-ups, and on-time material deliveries to project sites.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
Education
High school certificate -
Private Modern School
United Arab Of Emirates 09.1990 - 09.2001
Advanced English Language Course -
British Council
United Arab Of Emirates 03.2002 - 09.2002
MBA - Computer Information
Emirates Collage of Technology
United Arab Of Emirates 09.2002 - 10.2004
Skills
Strong communication
Interpersonal skills
Presentation skills
Team management
Decision making
Project management
Multitasking
Problem solving
Goal setting
Reviewing
Research
Patient listener
Developing relationships
Professional sales skills
Working under pressure
Information processing
Content creation
Microsoft Office 2016
Dialux
ERP System
Microsoft CRM Application
Personal Information
- Date of Birth: 03/08/84
- Gender: Male
- Nationality: Syrian
Additionalinformation - References
- Mr. Emrah Heper, CEO, Heper Group of Companies
- Mr. Samer Sawaf, CEO, Nouran Trading
- Mr. Mouyad Khawji, Sales Manager, Decolight Trading
- Mr. Akin Caynak, CEO, AFC/OPTOLED
Software
ERP
CRM
Office 2016
Timeline
Senior Key Account Manager
Fiberli Lighting Turkey
08.2023 - Current
Business Development Manager - Outdoor Lighting Division
AFC/OPTOLED Lighting
04.2019 - Current
Regional Sales Manager - Outdoor Lighting Division
Heper Group of Companies
06.2015 - 04.2019
Business Development Manager - Lighting
Gargash Lighting Systems
04.2013 - 05.2015
Sr. Estimation & Sales Support Executive
Huda Lighting LLC
03.2009 - 05.2013
Sales Executive
Nouran Trading LLC
03.2008 - 02.2009
Customer Support Agent (at Adnoc Group)
National Health Insurance Company
01.2006 - 03.2008
Sales Executive
Decolight Trading LLC
01.2004 - 12.2005
MBA - Computer Information
Emirates Collage of Technology
09.2002 - 10.2004
Advanced English Language Course -
British Council
03.2002 - 09.2002
High school certificate -
Private Modern School
09.1990 - 09.2001