MÜGE GÜL YILMAZER
İstanbul
Summary
Dynamic and results-driven Sales & Marketing Executive with 25 years of experience in the automotive industry, specializing with batteries and clutches for Passenger cars and Commercial Vehicles as well as industrial vehicles. Specializing in OEM and IAM domestic and global markets. Proven track record in leading high-performing sales teams, driving revenue growth, and expanding into over 50 global markets. Demonstrated expertise in securing strategic partnerships with top OEMs like VAG, Daimler, Ford, Stellantis, Renault and Hyundai. Skilled in cross-functional leadership, export management, and aligning marketing strategies with corporate goals. Fluent in English and proficient in SAP ERP, CRM systems, and international business operations.
Overview
27
27
years of professional experience
Work History
Head of Export Sales and Marketing
MAPA Automotive
11.2020 - Current
- Managing the teams for export sales, logistics operations, marketing, product management and domestic field marketing.
- Led all sales and marketing operations for clutch systems across IAM, Tier1 and OE channels in 30+ countries.
- Managed and developed high-performing export team; achieved 70% growth in 5 years.
- Leveraged prior OE expertise to architect and launch a new OE business channel; developed and implemented global key account strategies, leading to successful RFQ acquisitions from Stellantis and Renault, resulting in a 20% contribution to overall company turnover.
- Established a product management function to better align R&D with market needs to align R&D with market needs, accelerate customer-specific solutions, and standardize the product catalogue for improved efficiency and responsiveness.
- Directed marketing campaigns that significantly boosted domestic market visibility and share.
- Oversaw all marketing activities for domestic and international markets.
Sales and Marketing Manager – OE & Industrial Battery
İnci GS Yuasa
02.2015 - 10.2020
- Managed sales of starter batteries to OEM/OES in domestic and European export markets.
- Built and executed strategic sales and marketing roadmaps to meet OEM goals.
- Grew industrial battery exports from €0 to €40M by expanding distributor network.
- Directed full marketing operations, budget planning, and international exhibition management.
- Led team performance appraisals, training, and mentoring activities.
Sales and Marketing Manager – Industrial Battery
İnci Akü San. ve Tic. A.Ş.
06.2014 - 02.2015
- Handled overseas industrial battery sales, focused on European markets.
- Led marketing strategy and activities for OE and Industrial segments.
Sales and Marketing Process Development Executive
İnci Akü San. ve Tic. A.Ş.
09.2013 - 06.2014
- Led SAP CRM system development for Sales and Marketing departments.
- Trained sales team on product range and optimized sales workflows.
Marketing and Turquality Executive
İnci Akü San. ve Tic. A.Ş.
01.2010 - 09.2013
- Built strategic marketing plans and managed budgets for global and local markets.
- Directed branding and communication for Turquality-supported brands.
- Supervised digital media, sponsorships, and corporate events.
Export Chief (IAM)
İnci Akü San. ve Tic. A.Ş.
12.2005 - 01.2010
- Managed export sales and logistics across Europe, North Africa, and Iran.
- Handled €40M in sales, developed strategies and led export team operations.
- Led company’s Turquality certification process and strategic roadmap alignment.
Export Sales Executive
İnci Exide Akü San. A.Ş.
01.2001 - 12.2005
- Coordinated intercompany sales and export shipments for Exide subsidiaries.
- Aimed to increase share in intercompany trade through targeted sales initiatives.
Managing Partner
Kalyon Logistics A.Ş.
11.1998 - 12.2000
- Conducted market research to connect international clients with ideal suppliers/customers.
- Managed full import/export operations including forwarding, customs, and transportation.
Education
Executive MBA Program - TURQUALITY
Sabancı University
01.2011
B.A. - Economics (English)
Dokuz Eylül University
01.1999
Skills
- Automotive Sales & Export Management
- Strategic OEM Partnerships
- Team Leadership & Development
- Global Market Expansion
- Marketing Strategy & Execution
- Budgeting & Forecasting
- CRM Systems (SAP CRM, Salesforce)
- Negotiation & RFQ Management
Languages And Computer Skills
Turkish, Native, English, Advanced, Italian, Intermediate, MS Office, SAP ERP (Key User), CRM
Timeline
Head of Export Sales and Marketing
MAPA Automotive
11.2020 - Current
Sales and Marketing Manager – OE & Industrial Battery
İnci GS Yuasa
02.2015 - 10.2020
Sales and Marketing Manager – Industrial Battery
İnci Akü San. ve Tic. A.Ş.
06.2014 - 02.2015
Sales and Marketing Process Development Executive
İnci Akü San. ve Tic. A.Ş.
09.2013 - 06.2014
Marketing and Turquality Executive
İnci Akü San. ve Tic. A.Ş.
01.2010 - 09.2013
Export Chief (IAM)
İnci Akü San. ve Tic. A.Ş.
12.2005 - 01.2010
Export Sales Executive
İnci Exide Akü San. A.Ş.
01.2001 - 12.2005
Managing Partner
Kalyon Logistics A.Ş.
11.1998 - 12.2000
Executive MBA Program - TURQUALITY
Sabancı University
B.A. - Economics (English)
Dokuz Eylül University