MERYEM BOULBASSIR

SUMMARY

Digital marketing and IT project management professional with over 10 years of experience in Turkey, specializing in large-scale web development, e-commerce platforms, and SEO optimization, enhanced by cutting-edge AI and automation expertise. Currently serving as IT Project Manager at UBC Digital, developing advanced web applications and comprehensive CRM systems for enterprise clients while managing an extensive portfolio of 25+ professional websites across diverse industries including e-commerce, real estate, pharmaceuticals, tourism, financial services, and corporate solutions. Previously managed comprehensive online store development projects for UBC HOME, successfully streamlining e-commerce operations and building integrated customer management systems. Expert in creating scalable digital ecosystems that span multiple business sectors, from trading platforms and real estate portals to pharmaceutical websites and investment platforms. Proven ability to leverage generative AI tools and automated workflows to enhance project efficiency, customer experience, and business growth through creative AI-powered strategies across web development, digital marketing, and system optimization. Led technical and marketing projects from planning to execution using AI automation tools, consistently delivering measurable results across multi-industry website portfolios. Expert in implementing generative AI for content creation, marketing automation, customer personalization, predictive analytics, and system optimization to maximize performance and ROI across diverse digital platforms. Fluent in Arabic, French, English, and Turkish, bringing a comprehensive skill set that combines advanced AI technology, large-scale technical project management expertise, multi-industry digital marketing insight, and leadership for impactful business growth.

Marketing Strategy & Management

• Comprehensive marketing strategy development and implementation
• Multi-channel campaign management (SEO, SEM, social media, email marketing)
• Brand identity development and management
• Market research and competitive analysis
• KPI development and performance reporting
• Budget management and ROI optimization

Digital Marketing Expertise

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Social Media Marketing and Management
• Content Marketing Strategy
• Email Marketing Campaigns
• Paid Advertising (Google Ads, Social Media Ads)
• E-commerce Marketing Strategies

IT Project Management & Development

• Web Application Development and Maintenance
• CRM System Development and Implementation
• E-commerce Platform Development and Integration
• System Performance Optimization and Testing
• Technical Documentation and User Training
• Cross-functional Team Leadership and Coordination
• Software Development Life Cycle (SDLC) Management
• Quality Assurance and Debugging Processes

Technical Skills

• Website Design and Development (WordPress, Magento, Shopify)
• CRM Management (Zoho, Bitrix24)
• Analytics and Data Analysis
• HTML/CSS Development
• AI and Automation Implementation

• Designed and developed 25+ professional websites across diverse industries including e-commerce, real estate, corporate services, pharmaceuticals, tourism, and financial services, demonstrating exceptional versatility and technical expertise
• Successfully developed and implemented comprehensive online store platform for UBC HOME, resulting in streamlined e-commerce operations and significantly improved sales efficiency
• Led development of advanced CRM systems for UBC Digital, enhancing customer relationship management and enabling data-driven business decisions across multiple business units
• Created comprehensive digital ecosystem for UBC Group companies, including trading platforms, real estate portals, corporate websites, and specialized industry solutions
• Integrated AI-powered development tools and automated workflows across all projects, improving development efficiency by 60% and reducing time-to-market for digital solutions
• Optimized website performance and loading speeds through AI-driven analysis across 25+ websites, achieving increased conversion rates and customer satisfaction
• Successfully managed multi-industry web development portfolio spanning e-commerce, real estate investment, pharmaceutical, textile, tourism, and financial services sectors
• Increased website visits and service requests by more than 10x through strategic digital marketing initiatives enhanced with AI automation across multiple client websites
• Successfully implemented AI-powered content generation and automation tools across all web projects, reducing content creation time by 70% while maintaining quality standards
• Leveraged AI analytics and predictive modeling to optimize performance across entire website portfolio, achieving 40% better ROI on digital marketing campaigns
• Built scalable and responsive web solutions that handle high-volume traffic and complex business operations for international trading and investment platforms
• Achieved top search engine rankings for multiple high-volume keywords across various industry sectors using AI-driven SEO optimization
• Established comprehensive technical infrastructure supporting diverse business operations from e-commerce to real estate investment to pharmaceutical services
• Led cross-functional teams using AI collaboration tools, delivering measurable results across multiple industries and maintaining consistent quality standards across all projects
• Automated repetitive technical and marketing tasks using AI tools across entire project portfolio, freeing up 50% more time for strategic planning and innovative solution development
• Provided technical training and support to 50+ staff members across multiple companies, significantly improving their technical proficiency and overall productivity