Microsoft Office
Merve Kekec
Global Account Executive
Shanghai
Summary
Global business professional with a proven track record in revenue generation and client relationship management. Possesses strong skills in strategic planning, negotiation, and market analysis, enabling informed decision-making for organizational success. Recognized for collaborative leadership, adaptability, and unwavering focus on achieving impactful results. Expertise in leveraging market opportunities and delivering client-centric solutions as a reliable team player.
Overview
4
4
years of professional experience
3
3
Languages
Work History
Global Account Executive
Megamerchant
06.2024 - Current
- Having the opportunity to work with global platforms such as Amazon DE, UK, US, EU (FR, IT, ES, NL), Aboutyou, Zalando, Walmart, eBay, Otto DE, Kaufland, Shein DE, Shein UK, Temu US and and Temu UK.
- Managing the global expansion of more than 40 Turkish brands and supporting their sales growth.
- Focusing on increasing sales through strategic marketing, campaign participation, and regular performance reviews.
- Conducting keyword research, A/B testing, optimizing product listings, and resolving product issues to enhance visibility and sales.
- Performing market and competitor analysis to strategically position pricing and improve competitive advantage.
- Acting as the key account manager for brands, developing Joint Business Plans (JBP), and maintaining close communication to align on e-commerce strategies.
- Actively engaging in promotional campaigns and tracking marketing performance to drive growth and achieve KPIs.
- Addressing and resolving product-related issues to ensure smooth operations and customer satisfaction.
- Established strong relationships with internal departments such as finance, operations, and legal to ensure seamless collaboration on shared projects.
- Strengthened account profiles by utilizing order guides and delivering comprehensive reporting insights.
International Key Account Management Specialist
Alibaba Group Company-Trendyol
01.2021 - 08.2023
- Working with global platforms like Zalando; identifying new international opportunities and onboarding Private Label products to global platforms,
- Managing end to end international partner commerce accounts with different business models such as B2B/B2C,
- Back-office operations such as contracts and agreements to maximize the growth and profit, - Managing inventory & selling performance through rates and sales,
- Responding to operational inquiries to ensure successful fulfillment of orders occur,
- Overseeing P&L, responsible for commercial growth and campaign planning,
- Utilizing data-driven decision making to grow our sales and improve performance; analyzing partners in terms of development potential, profitability, sales revenues, annual forecasts and implement the necessary plans of actions,
- Supporting sales growth for international marketplaces through effective coordination and implementation of sales strategies,
- Season performance and price positioning analysis (edited tool usage), planning the marketing activities, creating new product detail pages & increase listing visibility and traffic through marketplace tools and promotions & implement changes to product descriptions for top-performing products then making sure campaigns are run properly on websites,
- Site merchandising - categorization/ category mapping & master data management, landing pages, banners, listing , search etc., content setup and thorough validation, alongside continuous website metric analysis to improve conversion,
- Responsible for seller score for MPs & client satisfaction score
- Key contact person within the organization and the merchants, supporting coordination between cross functional teams (P&L team, finance, marketing, legal, operation, creative etc.)
Education
MBA - Business Administration
Shanghai University
Shanghai China 04.2001 -
Bachelor of Arts - Foreign Language Education
Bogazici University
Istanbul, Turkey 04.2001 -
Skills
Ecommerce
Cross-cultural communication
Sales Process
Key Account Manager
Sales Management
International Sales
Analytical Skills
Business Strategy
Marketing Communication
Market Research
Software
Hellium 10
Keepa
Tableau
Looker
Edited Tool
Interests
Travelling
Tennis
Cooking (Middle Eastern & Asian food)
Timeline
Global Account Executive
Megamerchant
06.2024 - Current
International Key Account Management Specialist
Alibaba Group Company-Trendyol
01.2021 - 08.2023
MBA - Business Administration
Shanghai University
04.2001 -
Bachelor of Arts - Foreign Language Education
Bogazici University
04.2001 -