MERVE ÇAĞLAR

Marketing Communications:

• Designing, managing and executing the company’s marketing external and internal communications strategies
• Working closely with CEO, and C-level staff to identify areas of potential growth and to develop communication and marketing programs for targeted markets and audience
• Developing and maintaining corporate identity and ensuring the compliance and suitability of all written and visual communication
• Maintaining and improving company's reputation and positive image in markets served
• 360 degree brand management: developing, supporting and executing the brand’s marketing communication activities including ATL, BTL, PR, media planning, and social media, sponsorship and event management activities
• Generating sponsorships with related and partnering entities to enhance marketing objectives
• Coordinating design and media teams to develop high-quality creative assets in collaboration with the Company's responsible product and management teams
• Maintaining positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
• Conducting market and awareness research to identify new opportunities and target markets every year
• Creating and overseeing sustainability and corporate social responsibility projects
• Planning and executing external and internal events
• Managing the process of preparation of Annual Reports in collaboration with the Company's fiscal teams and the design Agency
• Developing and managing customer and employee loyalty and retention projects
• Managing budget allocation and resource utilization to maximize marketing ROI

Web Platforms and Digital Marketing:

• Developing, implementing and overseeing the company’s digital strategy
• Managing the company’s digital platforms such as website (fibabanka.com.tr) and social media channels
• Developing and managing websites, pages, content, and materials to ensure the brand is effectively promoted to the defined target audience
• Ensuring appropriate representation of the company on its social media channels by managing the development and implementation of strategy through effective campaign management, content management, reputation management and customer services
• Managing social media campaigns to increase brand engagement
• Managing and optimizing the brand’s online presence
• Developing and managing online campaigns, launching and monitoring the performance of digital products and services
• Managing and monitoring digital media planning
• Improving website visibility through development and implementation of SEO, UX/UI strategies
• Launching successful digital marketing campaigns for increasing website traffic
• Managing consistent design theme, look and content of organization's online presence
• Managing and reporting the digital media budget continuously.

• Establishing external and internal communications strategies:

-Ensuring that organizational initiatives and projects are successfully communicated to employees and stakeholders

-Planning, editing and writing content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin

-Managing relations with the contracted agencies (communications, social responsibility agencies, event agencies etc.) and all other firms

• Managing all sponsorship activities of the company (ex. Human Resources Summit)
• Managing projects about sustainability:

-Executing corporate social responsibility projects and organizing volunteer activities within the CSR project (Ex: İşimiz Okumak project)

-Monitoring the production and dispatch process of selected products

-Establishing, operating, inspecting, and providing sustainability of ISO 14001

• Selecting all promotional materials sent to the employees in certain periods
• Successfully planning and executing customer and employee meetings and events per year, ranging from 50 to 2000 attendees.
• Budget management.

• Price research
• Correspondence with France
• Making communication activities with the marketing department
• Performance studies of the relevant product categories.

• Supporting many research studies conducted in relation with the EU member states
• Identifying the requirements about grant programs and supporting business processes.