Mert Ali Müşteşarlı
Advertising Sales Director
Istanbul
Summary
Accomplished Advertising Sales Director at Dogus Media Group, STAR TV, with a proven track record in driving revenue growth through strategic sales planning and targeted marketing. Expert in negotiation and client acquisition, I excel in teamwork and collaboration, significantly enhancing client satisfaction and repeat business. Leveraged data-driven decision-making to outperform competitors and achieve notable market expansion.
Advertising professional with strong track record of driving revenue growth and client satisfaction. Known for strategic thinking, innovative campaign development, and exceptional communication skills. Highly skilled in team collaboration, adapting to evolving market needs, and consistently delivering results. Passionate about leveraging market insights, digital platforms, and creative strategies to maximize advertising impact. With this passion and experience, my goal is to contribute to various organizations, further develop myself both personally and professionally, and enhance the process I am involved in to make it more efficient and productive.
Overview
15
15
years of professional experience
2
2
Languages
Work History
Advertising Sales Director
Dogus Media Group, STAR TV
05.2016 - Current
- Streamlined sales processes to improve efficiency, reducing time spent on administrative tasks.
- Drove revenue growth by identifying untapped markets and creating customized advertising solutions for niche clientele.
- Coordinated with creative teams to develop eye-catching ad designs that effectively communicated brand messaging and captured consumer interest.
- Established strong partnerships with key industry influencers to expand company reach and increase credibility among potential clients.
- Collaborated with cross-functional teams to create integrated marketing campaigns that drove sales growth.
- Managed a diverse portfolio of accounts, ensuring individualized attention and tailored service for each client''s unique needs.
- Provided exceptional customer service, consistently resolving issues promptly and professionally to maintain high client satisfaction.
- Increased advertising revenue by developing and implementing strategic sales plans tailored to client needs.
- Negotiated favorable contract terms with clients, balancing their needs with company profit margins.
- Developed a comprehensive understanding of industry trends and competitor offerings, enabling targeted sales approaches for maximum impact.
- Analyzed performance metrics to identify areas for improvement, implementing changes that led to increased revenue generation.
- Conducted post-campaign analysis to evaluate performance against goals, using insights gained to optimize future strategies.
- Utilized data-driven insights to inform sales strategies, targeting potential clients based on demographic information and past purchasing behaviors for optimal results.
- Attended industry conferences and networking events, building valuable connections that facilitated new business opportunities.
- Enhanced client relationships through consistent communication and prompt resolution of concerns, resulting in repeat business.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- The sector groups in my portfolio include Automotive, Fuel-Energy, Tourism, Food, and Durable Goods.
Senior Executive
MindShare
07.2010 - 05.2016
- During my time at this company I have managed brands including Yapı Kredi, Ford, Continental, and Alliance Insurance.
- I have conducted profitability and competitive analysis to define pricing strategies for products and services.
- I have led brand positioning efforts and performed competitive and marketing analysis for various brands.
- I have prepared media plans and budgets for products in both visual and written press.
- I streamlined operations to increase efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
- I fostered a culture of continuous improvement by encouraging open communication channels for feedback across all organizational level.
Education
Master of Numerical Methods - Business School
Marmara Üniversitesi
Istanbul, Turkey 04.2001 -
Skills
Negotiation expertise
Targeted marketing
Data-driven decision making
Client acquisition
Problem-solving
Teamwork and collaboration
Time management
Team leadership
Multitasking
Excellent communication
Sales leadership
Self motivation
Problem-solving abilities
Campaign management
Timeline
Advertising Sales Director
Dogus Media Group, STAR TV
05.2016 - Current
Senior Executive
MindShare
07.2010 - 05.2016
Master of Numerical Methods - Business School
Marmara Üniversitesi
04.2001 -