MERT GÖKHAN
Business Analytics & Insights | Strategy & Portfolio Management | Business Development | Commercial Excellence
Etiler
Summary
Pharmaceutical industry professional with a keen interest in strategic business planning, customer engagement & digital transformation, business development and data driven decision making who has worked in the industry for over 8 years.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Launch Excellence & Portfolio Manager
Eczacibasi Pharmaceuticals
09.2023 - Current
- Design and deploy the launch excellence planning process for new product launches and future pipeline.
- Ensure Business Development and Marketing teams deliver on the plans for the new product launches.
- Provide methodological/analytical studies for the future pipeline market and potential analysis.
- Optimized asset allocation for improved returns with thorough market research and analysis.
- Presented detailed reports on portfolio performance, highlighting key drivers of growth and areas of improvement.
- Facilitated portfolio performance review and implemented new strategies.
Business Analytics Senior Manager
Gilead Sciences
11.2022 - 09.2023
- Responsible of Oncology and Hepatitis therapeutic areas' all field force performance
- Led business analytics/insights and forecast processes as Business Units' strategic business partner
- Implemented and developed operational standards for new oncology product launch
Strategy & Business Development Manager
Novartis
01.2022 - 11.2022
- Leading the Business Development team (Direct reports :2)
- Primary responsibility is to drive strategic business projects for Novartis Group by working closely with Country President and Leadership team with the purpose of maximizing economic value and securing future competitive advantage
SFE & Commercial Excellence Manager
Novartis Oncology
01.2021 - 12.2021
- Setup infrastructure and systems in close alignment with Regional Business Excellence team (CRM,Analytics, Dashboards, Insights, etc.)
- Manage Field Force productivity and improve quality and transparency of resource allocation decision making by targeting & segmentation, territory design/ alignment, Field Force capacity planning, product allocation, call plan design and monitoring, account planning and customer acquisition strategies and action plans, performance measurement, monitoring and Field Force ROI analysis
Sales Force Effectiveness Specialist
Novartis Oncology
05.2018 - 12.2020
- Responsible for all complex SFE topics such as incentive calculation, territory alignment, FF deployment & re-sizing, customer engagement, strategy and tactics
- SFE Dashboard project to accelerate preparation process and enrich reporting contents in order to improve expected quality from the Business Excellence Department
Sales Intelligence Analyst
Roche
06.2017 - 05.2018
- Creating strong partnership with marketing teams and regional sales managers to identify and address performance issues and business opportunities at regional level
- Driving regional based competition sales intelligence process by actively involving marketing and regional sales managers in the formulation of key market and sales questions that will lead to maintain and increase sales performance
Education
Bachelor of Science - Industrial Engineering
Istanbul Technical University
Istanbul, Turkey 08.2017 -
Micro MBA - Business Management
Koc University
Istanbul, Turkey 05.2022 -
Skills
- Analytical and Strategic Thinking
- Excellent Communication and Presentation
- Strategy Development
- Market Research
- SFE Territory Alignment
- Salesforce / Veeva
- Qlik, Power BI
- Market Understanding
- Proactive and Focused
- Problem-solving Abilities
Citizenships
- Australia
- Turkey (Double citizenship)
Timeline
Launch Excellence & Portfolio Manager
Eczacibasi Pharmaceuticals
09.2023 - Current
Business Analytics Senior Manager
Gilead Sciences
11.2022 - 09.2023
Micro MBA - Business Management
Koc University
05.2022 -
Strategy & Business Development Manager
Novartis
01.2022 - 11.2022
SFE & Commercial Excellence Manager
Novartis Oncology
01.2021 - 12.2021
Sales Force Effectiveness Specialist
Novartis Oncology
05.2018 - 12.2020
Bachelor of Science - Industrial Engineering
Istanbul Technical University
08.2017 -
Sales Intelligence Analyst
Roche
06.2017 - 05.2018