MERT ÇUFALI
Summary
Experienced in performance marketing, social media and content management. Self-driven, highly motivated. Having excellent communication skills. Able to prioritize task and duties. Dedicated to work with internal and external stakeholders in harmony.
Overview
3
3
years of professional experience
Work History
Performance Marketing Junior Executive
Hype
08.2023 - 11.2023
- Created Meta and YouTube campaigns
- Optimized Google campaigns through negative keywords and placement exclusions
- Helped creating bi-weekly and monthly performance reports
- Made day-to-day health checks to all Meta and Google campaigns and accounts
- Made pacing daily to all Google accounts
Marketing Lead
Babylons NFT Platform
08.2022 - 12.2022
- Planned and executed marketing and community growth strategies
- Planned and executed activities with 3rd party marketing agencies and organizations
- Prepared and presented competitor analysis
- Prepared weekly and monthly content and social media plans
Marketing Specialist
Babylons NFT Platform
11.2021 - 07.2022
- Managed Twitter account of Babylons and prepared daily posts for Twitter, Telegram and Discord
- Prepared giveaway and promotional campaigns on Twitter and Gleam
- Managed Medium account of Babylons, published contents daily
- Analyzed Google Analytics account to acquire useful insights
- Managed influencer marketing campaigns
- Planned and executed e-mail marketing campaigns
Digital Marketing Assistant Specialist
ATV Digital
09.2020 - 10.2021
- Published and optimized TikTok and Twitter ads
- Had full responsibility in operations of Insider & ATV partnership and use of Insider panel
- Optimized performance of products of Insider
- Designed and sent push notifications
Education
Bachelor - Media and Visual Arts
Koç University
06.2020
Skills
- Performance Marketing
- Social Media Management
- Content Management
- Influencer Marketing
- E-Mail Marketing
Timeline
Performance Marketing Junior Executive
Hype
08.2023 - 11.2023
Marketing Lead
Babylons NFT Platform
08.2022 - 12.2022
Marketing Specialist
Babylons NFT Platform
11.2021 - 07.2022
Digital Marketing Assistant Specialist
ATV Digital
09.2020 - 10.2021
Bachelor - Media and Visual Arts
Koç University