Summary
Overview
Work History
Education
Skills
Websites
Languages
Awards
Published Books
Affiliations
Presentations
Certification
Extracurricular Activities
Role in NGO’s
Timeline
Generic
MERİ İSTİROTİ

MERİ İSTİROTİ

Istanbul,34

Summary

In my 35 years of experience in healthcare management, I have accomplished 20 hospital openings. For the last 13 years, I have been the founder and coordinator of the Liv Hospital Group, as well as a member of the executive board of Istinye University (affiliated with MLPCare Group). In the last 20 years, my efforts have focused on increasing Turkey's health tourism export and making Turkey a global brand.

Overview

36
36
years of professional experience
1
1
Certification

Work History

Group Coordinator & İstinye University Executive Board Member

Liv Hospital Group
Istanbul
03.2022 - Current

General Manager

Liv Hospital
05.2012 - 03.2022

Deputy General Manager, Operations and Marketing

Dünyagöz Hospital
07.2011 - 05.2012

Marketing & International Health Investments Management

Bozlu Holding
01.2010 - 06.2011

Member of the Board

Acıbadem Insurance Company (Acıbadem Group)
01.2006 - 01.2010

Deputy General Manager Acıbadem Maslak Hospital &

Acıbadem Healthcare Group
Istanbul
01.2008 - 01.2009

Hospital Director Acıbadem Healthcare Group

International Hospital İstanbul
01.2006 - 01.2006

Hospital Director/Acıbadem Healthcare Group Marketing Director

Acıbadem Kozyatağı Hospital
01.2004 - 01.2005

Hospital Director/Acıbadem Healthcare Group Marketing Director

Acıbadem Bakırköy Hospital
01.2001 - 01.2003

Administrative Director/Acıbadem Healthcare Group Marketing Director

Acıbadem Hospital Kadıköy
01.1999 - 01.2001

General Manager

Yaşamkent - Bayındır Holding
02.1998 - 02.1999

Marketing Director

Acıbadem Healthcare Group
01.1999 - 01.1999

Operating Coordinator

International Hospital
08.1993 - 01.1998

Marketing & Public Relations Manager

American Hospital
02.1993 - 08.1993

Public Relations Director / Public Relations Manager

International Hospital
09.1990 - 02.1993

Advertising Executive

Turquoise - Asil Nadir Group
06.1990 - 09.1990

Psychiatry Clinic / Internship

Istanbul University Medical Faculty
05.1989 - 09.1989

Education

M.D. - Health Management

Bahçeşehir University
Istanbul
01.2010

Masters Degree - Health Services And Hospital Management

Istanbul University
Istanbul
01.1994

Science and Literature Faculty - Psychology

Boğaziçi University
Istanbul
01.1990

High School -

English High School / Beyoğlu Anadolu Lisesi
Istanbul
01.1986

Primary School -

Şişli 19 Mayıs Primary School
Istanbul
01.1979

Skills

  • Branding
  • Project management
  • Budget management
  • Stakeholder engagement
  • International marketing
  • Physician recruitment
  • Team building
  • Conflict resolution
  • Strategic planning
  • Effective communication
  • Marketing strategy
  • Operational efficiency
  • Team motivation
  • Problem solving
  • Academic advisement

Languages

Turkish
Native
Native
English
Proficient (C2)
C2
Spanish
Upper Intermediate (B2)
B2
French
Intermediate (B1)
B1

Awards

  • 2022 - Global Woman Award, Bakü Leadership Organisation
  • 2019 - Lifetime Honorary Award / Hospital Manager Magazine
  • 2019 - Lifetime Professional Honor Award / The Future Healthcare
  • 2019 - Administrative Manager of the Year, BÜMED (Bosphorus University Graduates Foundation), Career Honorarium Award, Arnavutköy Rotary Club, Career Honorarium Award, Beşiktaş Rotary Club

Published Books

  • 'Last Word Belongs to Physicians' / 'Son Söz Doktorların' - 2010
  • 'Letters to 30 Years Old Self' / '30 Yaşa Mektuplar' - 2011
  • 'Compass : Integrated Approach to Healthcare Marketing' / Pusula: Sağlık Hizmetleri Pazarlamasına Bütünleşik Yaklaşım' - 2017
  • 'Stories in a Physician’s Bag' / 'Doktorun Çantasındaki Hikayeler' - 2019
  • 'The Plane Tree of Ballet' / 'Balenin Çınarı' - 2020
  • 'The Journey of a Health Brand' / 'Bir Sağlık Markasının Yolculuğu' - 2023

Affiliations

  • Bosphorus University / Honorary Degree
  • English High School / Student President 1986
  • ACHE (Amerikan College of Healthcare Executives)
  • NYAS (The New York Academy of Sciences)
  • British Theatre Dance Association
  • Bümed (Bosphorus University Graduate Association)
  • Turkish Healthcare Tourism Association / CEO 2014-2021

Presentations

  • 2024 2.Global Health Conferences / Strategic steps in health investments abroad/Wyndham Grand Levent İstanbul
  • 2024 HTI Global Healthcare & Wellness Summit 2024 / Role of MVT Facilitators in the growth of MVT / Insurance &TPAs- the role it can play in pushing Medical Tourism to the next level / Dubai
  • 2024 Central Asian Forum Be woman /Longevity Forum / Kazakistan
  • 2024 Women’s summit in the insurance sector 2 – You have power in health- High heels presentation – Boğaziçi University
  • 2024 OHSAD Human – Centered Care Conference – Challenges faced by hospital managers experiencing person – Centered care practices and strategies for overcoming these challenges (session chair) İstinye University
  • 2024 Global Health Travel Forum 2024 Navigating to the future of Healthcare – Cyprus Limak Otel
  • 2024 The future of Healthcare Boston Scientific channel partners meeting – Raffles Hotel İstanbul
  • 2024 Designing digital health processes with healthverse platform - Hollanda
  • 2023 Cerrahpaşa Leaders Summit Healthcare Program – Cerrahpaşa Faculty Of Medicine
  • 2023 Technological development in the Digitalization Of Healthcare – Ohsad Antalya
  • 2023 Healthcare Managers of the Future – Ohsad Antalya
  • 2023 Multicultural Approach in Health –Liv Hospital Vadi
  • 2023 Sasder Health Communication in the 100th year Of the Republic – Çalışta Luxury Resort - Antalya
  • 2023 Planetree OCC Conference – Multicultural Patient Centric Service - Boston
  • 2023 Good communication between insurance companies and provider Leeds to better Medical Results - Viyana
  • 2021 Liv Hospital Expo Robotic Surgery Panel (moderator) – Radisson Blue Hotel
  • 2021 Training on Improving the Technical capacity of Health Tourism Intermediary Institutions (moderator) – Ankara Plaza Hotel
  • 2021 Future Healthcare İstanbul International Conference Luxury Medical Travel Panel (Moderator) - Fişekhane
  • 2020 Transformation of Health Communication During Pandemic Process - İstü
  • 2019 Expectations of the agencies accredited by the Ministry of Health from Health institutions and issues to be considered / THTC / Polat Rönesans Hotel / İstanbul
  • 2019 Game is Changing / The Future Healthcare Istanbul / Taksim sofitel Hotel/Istanbul
  • 2019 Game is Changing /Ankara Baro Association VIII.Health Congress / Ankara
  • 2019 World in Turkey and the development in Health insurance / National Reinsurance Conferance /Istanbul
  • 2019 Development of Health Insurance in the World an Turkey / Near East university / Cyprus
  • 2019 Spine of the Hospital ; Guest Services - İstü
  • 2018 From Where Power of Turkey comes? New Medical Hun in the Region - Orlando/USA
  • 2018 Turkey and Future Trends of Health Services and Production Turkey 2.nd International Congress - Bodrum / Muğla
  • 2018 Integrated Approach In Health Marketing / Güven Hospital - Ankara
  • 2018 Future of Health Tourism and Sustainability / 8th International Health Tourism Congress - Kuşadası
  • 2018 What is the future of World healt serice / İstinye University Topkapı
  • 2018 What is the future of worlds health service / Bahçeşehir University
  • 2017 The 7th China International Medical Tourism Fair / Beijing China
  • 2017 Innovation in Medical Tourism In Turkey – 3rd PPP Healthcare Summut /Shungri – La Bosphorus Istanbul
  • 2017 Be a Women Leader In the Health Sector / Sasder Antalya
  • 2017 Health Management Summit (İstanbul Gelişim University Art Faculty)
  • 2017 Health Cari 1.ICS (Interactive Career Summit) / Ankara
  • 2017 Sector Effects of City Hospitals and Financial Sustainability Ohsad 2017 /Antalya
  • 2017 Innovation In Medical Tourism / Hestourex 2017 / Antalya
  • 2017 Journey to Personalized Cancer Treatment Methodology at Liv Hospital / İsrail – Tel Aviv
  • 2016 'Carrier in Health' Congress / İstanbul technical University / Honorarium Speaker
  • 2016 Emmitt 2016 'Health Tourism ' Panel / Beylikdüzü T
  • YAP
  • 2016 Mutual Solutions in Healthcare / Private Health Organisations Foundations Congress 2016
  • 2015 Promotion and Marketing Health Tourism/ Atatürk Culture and Congress Center / Bursa Tourism Foundation
  • 2015 Building a Stellar Health Care Service that Affects New Bussiness / Budapest
  • 2015 'Liv's Journey' / Health Tourism Conference - Ankara
  • 2015 Building a Stellar Health Care Service that Affects New Bussiness / New Zealand & Tukey Business Council / İstanbul Çırağan Hotel
  • 2015 Ways to Improve Relationship Between Insurance Companies and Providers/ Allianz Worldwide yearly Reunion/ Munich
  • 2015 Innovative Approach At Liv Hospital / Greek Healthcare Congress / Greece & Innovation award given at the Congress
  • 2015 9th Pharma Conference / Maslak Sheraton Hotel / İstanbul
  • 2015 Global Trends in Healthcare / Rotary Club Beşiktaş / İstanbul & Award for lifelong career honor by Rotary
  • 2015 Open Doors in Turkey's Health Tourism / Ankara Health Tourism Association - Liv Hospital Ankara
  • 2014 Health Tourism Marketing in Turkey and all over the world / Marmara University / İstanbul
  • 2014 ISHAD Invitation / Club Istanbul
  • 2014 Health Management Certificate Program / Bilgi University / İstanbul
  • 2014 Health Sector in Turkey and Around The World / Bilgi University / İstanbul
  • 2014 The Future of Medical Tourism and Next Step / İstanbul Congress Center
  • 2014 'Functional Patient Friendly Design'in Hospitals / Crown Plaza / Ankara
  • 2014 CEO Effectiveness of Marketing and Brand Management / University of Ankara
  • 2014 Integrated Approach on Health Care Marketing and Corporate Communications / University of İstanbul
  • 2014 Governance of Private Hospitals /University of Medipol / İstanbul
  • 2014 Turkish Perspective in Health Tourism / Greece / Greek Health Tourism Congress
  • 2013 Health Insurance Rising Issues &Suggestions with Perspective of Healthcare Facilities / SASDER / Antalya( sasder: foundation of insurance & health providers)
  • 2013 Entering the 21st Century, Marketing in Healthcare Management Presentation/ İstanbul University
  • 2013 The Recent Development And Accomplishments in the Turkish Healthcare System / Tel Aviv
  • 2013 Global Trends in Healthcare Tourism / World Political Forum / İstanbul
  • 2013 Innovation and Synergy Healthcare Management / SAYOB / Ankara
  • 2013 Integrated Approach Healthcare Marketing / OHSAD / Antalya ( ohsad: private hospitals foundation)
  • 2013 Healthcare Informatics; Governance in Private Hospitals / İstanbul Bilişim Congress ( information technology )
  • 2012 Media And Communication in Healthcare/ 1st National Sasder Congress / Antalya
  • 2012 'Leadership Conference' / Hospital Manager Journal / Istanbul
  • 2012 '21. Century to the Private Sector, Healthcare Manager' / Hacettepe University / Ankara
  • 2012 'Integrated Approach to Marketing of Health Services' / OHSAD / Antalya
  • 2011 'Accreditation and Quality in Health Tourism' / IV. International Health Tourism Congress
  • 2011 'The Changing Face of Healthcare Marketing' Lecture at Istanbul Technical University
  • 2010 Workshop on 'Integrated Approach to Healthcare Marketing' designed by Hospital Magazine /İstanbul
  • 2010 'The Changing Face of Healthcare Marketing' Lecture at Istanbul Technical University / İstanbul
  • 2010 'Recent Trends in Healthcare Marketing / 8th International Healthcare Organization / Marmaris
  • 2010 Lecture on 'International Management /' at ENKA Schools
  • 2009 The Key success factors at Health Tourism / Athens / Greek Tourism Congress
  • 2009 'Marketing Tools in Healthcare' at ASEGEM (Acıbadem University Continuous Education Program)
  • 2009 'Marketing of Medical Tourism & Importance of its Promotion' at International Health Congress in Turkey
  • 2009 'Changing Environment in Balkan Health Systems' in Bosnia
  • 2008 ' The Dynamic in Turkish Healthcare Industry'Commerce, Cooperation & Consumers' / Washington / American Turkish Businessmen
  • 2008 'The Turkish Healthcare Industry' Macedonia Health Ministry
  • 2007 'The Changing Face of Healthcare Marketing' / Istanbul
  • 2007 'Purple Cow - Be Different, Improve your business' / Istanbul
  • 2007 The Rising Star 'Acıbadem Healthcare Group's story'/ Boston / Harvard International Congress
  • 2007 'The Improvement in the Turkish Healthcare Sector' / Washington /American Turkish Businessmen Associaton
  • 2006 'Healthcare Administration and Management' / Kazakhstan
  • 2006 'Career Meeting - Presentation of Acıbadem Healthcare Group' / Koç University
  • 2003 'Purple Cow - Acıbadem's Story of Differentiation' / Istanbul
  • 2000 'Empathic approach in Patient Admission - Discharging Services' Hacettepe University Healthcare Administration Education Programs
  • 1998 'Life Quality in Retirement Period' 'There's still a lot to live...' GBD - The Global Business Development Group 4th International Conference on Administration in Human Resources
  • 1997 'Employee Motivation in Hospitals' GBD - The Global Business Development Group 3rd International Conference of Administration in Human Resources
  • 1996 'Contribution of Marketing Activities in Health Services to Total Quality Studies' 2nd Symposium on Total Quality Management in Health Services Başkent University / Ankara
  • 1995 'Total Quality Management at Hospitals' / 1st Symposium of Total Quality Management in Healthcare Services / Başkent University / Ankara
  • 1995 'The Place of Marketing Activities in Hospital Management' / Orhim Education Center
  • 1995 'Service Quality Seminars for Front Desk Staff' / International Hospital
  • 1995 'Problems between the Private Health Insurances and Hospitals & Solutions'
  • 1995 Meeting for Private Life Insurance Companies and Hospitals
  • 1995 'Marketing Methods in Health Services'/ 1st National Symposium on Hospital Management 9 Eylül University / Izmir
  • 1994 'Customer Relations & Public Relations in Hospitals / Orhim Education Center

Certification

  • 2007 Active Solutions and Rational Approaches / Çeşme
  • 2005 Healthcare Management / Mayo Clinic
  • 2000 Call Center Management
  • 2000 Change Management in Healthcare Sector ACHE
  • 2000 Expressive Therapy Technics / Tel Aviv University
  • 1999 Developmental Management Skills ACHE
  • 1998 Management Skills for More Active Hospital Management / Foundation of the American College of Healthcare Executives
  • 1997 Finance Management for Non-Finance Managers / FED Training
  • 1997 Management Skills and Quality in Management / Bosphorus University
  • 1997 Recruitment & Performance Evaluation / Bosphorus University
  • 1996 Effective Communication Skills / Bosphorus University
  • 1990 Cognitive Group Therapies / Clinic of Emre Konuk
  • 1990 Rorshah Personality Tests / Clinic of Kadir Özen
  • 1989 Technics of Relaxing and Coping With Stress / Clinic of Kadir Özen
  • 1988 Group Therapy Methods with Carl Roger Method / La Jolla Group – California

Extracurricular Activities

  • Musical of Liv Hospital at AKM, 2021
  • Concert with Liv Hospital Chorus at Süleyman Seba Kültür Center, 2023
  • World Maccabiah Games 1993, Bronze medal representing Turkey in Swimming
  • Teacher of modern dancing and ballet certificate by British State Opera and Royal Academy of Dancing

Role in NGO’s

  • Turkish Healthcare Tourism Association - CEO / 2014-2019
  • TAİK - DEİK (Foreign Economic Relations Board) 'President of Health Committee / 2007 - 2010
  • Georgetown University Masters Degree Consultant / 2009
  • TUSİAD / Chamber of Health and Welfare 'President of Sub-working Group of Medical Tourism / 2007-2009

Timeline

Group Coordinator & İstinye University Executive Board Member

Liv Hospital Group
03.2022 - Current

General Manager

Liv Hospital
05.2012 - 03.2022

Deputy General Manager, Operations and Marketing

Dünyagöz Hospital
07.2011 - 05.2012

Marketing & International Health Investments Management

Bozlu Holding
01.2010 - 06.2011

Deputy General Manager Acıbadem Maslak Hospital &

Acıbadem Healthcare Group
01.2008 - 01.2009

Member of the Board

Acıbadem Insurance Company (Acıbadem Group)
01.2006 - 01.2010

Hospital Director Acıbadem Healthcare Group

International Hospital İstanbul
01.2006 - 01.2006

Hospital Director/Acıbadem Healthcare Group Marketing Director

Acıbadem Kozyatağı Hospital
01.2004 - 01.2005

Hospital Director/Acıbadem Healthcare Group Marketing Director

Acıbadem Bakırköy Hospital
01.2001 - 01.2003

Administrative Director/Acıbadem Healthcare Group Marketing Director

Acıbadem Hospital Kadıköy
01.1999 - 01.2001

Marketing Director

Acıbadem Healthcare Group
01.1999 - 01.1999

General Manager

Yaşamkent - Bayındır Holding
02.1998 - 02.1999

Operating Coordinator

International Hospital
08.1993 - 01.1998

Marketing & Public Relations Manager

American Hospital
02.1993 - 08.1993

Public Relations Director / Public Relations Manager

International Hospital
09.1990 - 02.1993

Advertising Executive

Turquoise - Asil Nadir Group
06.1990 - 09.1990

Psychiatry Clinic / Internship

Istanbul University Medical Faculty
05.1989 - 09.1989

M.D. - Health Management

Bahçeşehir University

Masters Degree - Health Services And Hospital Management

Istanbul University

Science and Literature Faculty - Psychology

Boğaziçi University

High School -

English High School / Beyoğlu Anadolu Lisesi

Primary School -

Şişli 19 Mayıs Primary School
MERİ İSTİROTİ