Meral Altunbulak

• Helping clients to manage their delivery teams.
• Targeting both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
• Creating content strategies for digital media.
• Creating customized marketing materials to increase product/ service awareness.

Projects:

• Lego UAE Website (The first headless SAP commerce cloud project in the world)
• C&B UAE Website and country rollout for KSA
• Lego Country Rollout for Bahrain, Kuwait, Qatar
• MDM UAE Website
• THAT Luxury Online Shopping Mobile App
• THAT In Store Mobile App for Sales Representatives and Runners
• THAT UAE Website
• CB2 UAE Website
• AllSaints UAE Website
• Lululemon UAE Website

Responsibilities :

• Having workshops with the business stakeholders to create business solutions and according to agreed solution creating the high level product backlog ( Epic level )
• Collaborating with the scrum teams to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards
• Gathering the needs from the stakeholders such as SEO agency, R&D department, brand managers, ERP, Online planners and marketing department.
• Developing team communications and information for Scrum meetings
• Communicating regularly with account managers for daily support and strategic planning for accounts
• Developing and executing release plans to release the increments.
• Organizing client feedback and introducing streamlined process of replying to and rectifying complaints
• Managing third party communications to ensure delivery of required services.
  

• Coached teams about customer relationship
• Responsible of improving delivery quality for all projects that company runs
• Supported sales department about creating statements of works
• Led scrum masters about removing impediments of their projects
• Helped company about Agile transformation

Projects:

• Handsfree Service, which was giving malls' customers a luxury service to make their shopping experience better. We developed the mobile app of the service by having an integration with a 3rd party for its operation side which was already there before the mobile app
• The service usage had increased around %300 in just 3 months comparing to before the mobile app development
• Ticketless Parking Service, which was developed for the customers of the malls who are coming to the malls with their cars and do not want to go out and deal with parking tickets/ their payment process. We developed it in the malls' mobile app as a mall service and got registered the users to the malls' app with their plate numbers
• Replacing all the mobile apps for client's malls with adding 'indoor navigation' as an additional service for some of them. The client had 17 shopping mall apps before the project and we developed one core mobile app which's features were developed as toggle-able so that they do not have to develop a new mobile app whenever they open a new mall.

Responsibilities:

• Working with stakeholders from Dubai for creating product backlog by going to Dubai frequently and working with them closely
• Defining MVP and milestones and creating release plan of product iterations
• Maximizing value of product by searching and testing other products on market
• Working with Scrum Masters to find better solutions for prioritizing of backlog and product iteration reports
• Working with UI/ UX teams to create the best user experience for the products

• Established and maintained long term relationships with customers
• Identified new business opportunities through existing relationships by up-selling and cross-selling
• Trained and mentored personal bankers in customer relationship and customer retention, improving their skills and confidence in those areas, further improving quality
• Planned portfolio solutions after carefully analyzing clients’ financial health and future requirements
• Built and maintained relationships with new and existing clients while providing high level of expertise
• Worked with clients to address and respond to client and partnership management issues

• Led cross-functional teams to analyze and understand enterprise-wide operational impacts and opportunities for market changes
• Worked with stakeholders to gather requirements and create product backlog items about Swift and Money Transfers for my Fin-tech company called Clearsettle
• Worked with brands such as Nivea, Philips and BSH on behalf of my client called Peripol to gather their need to create high level of product backlog and product road maps
• Worked with development team to groom user stories from epics
• Mapped current business and operational processes and offered recommendations for improvement
• Helped development team to understand and manage their velocity
• Created release plans by checking user research and using team velocity with groomed backlog

• Defined projects' scope and approach
• Developed project plan and identified milestones
• Translated user feedbacks and needs into business requirements
• Analyzed possible alternative solutions according to client interest
• Acted as key contact for communications with client, prepared status reports and other materials for client
• Responsible for reviewing all project assignments to ensure high quality
• Reported, tracked defects and managed change requests while prioritizing and mitigating changes

• Worked directly with clients for gathering requirement
• Studied AS-IS of processes and prepared TO-BE scenarios
• Optimized business processes and assisted in preparation of processes
• Analyzed and developed business requirements, prepared detailed functional analysis, use case and test scenarios documents and obtained approvals
• Performed functional tests and coordinated user acceptance test
• Tracked and monitored defects during test operations in accordance with accepted SDLC defect management standards
• Trained end users

• Gathered high-level requirements and elicited them through interviewing, brainstorming, questionnaires and storyboarding with project managers, managers, and business users
• Prepared detailed business requirements, analysis, and test scenarios documents
• Participated regularly in review meetings with project managers, analyst and development teams
• Executed test operations and supported user acceptance test