MELTEM ÖNAL

Member of small sales team directly reporting to GM

- Tailored product offerings based on past preferences of loyal customers.

- Keep track of stock and new collections to provide helpful, informative customer advice

- Ensure in-depth product knowledge to lead new customer for suitable product for long-live customer relations for repeat business.

- Focus on high standard in-store service to resolve complaints on-time for maximum customer satisfaction.

- Monitor new industry trends and customer preferences to provide insight for management.

- Understand management vision and keep track of sales trend to achieve sales revenue targets.

Second highest revenue in 3 years within 5 stores

- Collaborated with Atelier for on time production and satisfactory feedback for customer complaints.

Finance Lead for small, privately owned auto spare parts business.

- Facilitated capital-raising initiatives supporting business expansion efforts.

3M TL loan obtained for operational requirements

- Established financial procedures to improve efficiency and accuracy.

New procedures to ensure cash in/out flows

- Managed small team of accountants supporting professional development.

- Collaborated closely with CPA to ensure all statements and tax declarations are up to date and accurate.

Improved relations with Tax authorities, on time tax declarations for Corporate Tax and VAT.

- Worked closely with IT to maintain necessary programs for accurate and reliable reporting and transaction follow-up.

- Liaised between finance function and other departments for full collaboration for common goals

Continuous meetings with Sales Team to ensure on-time cash collection

- Provided financial insight in strategic decision-making meetings, shaping company direction.

- Led and prepared regular financial reports to provide financial perspective to all stakeholders and top management for on time actions and fund allocations.

Regular Excom meetings to provide insight for the financial structure of the company

- Implemented cost control measures to align actual and budgeted expenditures.

Led Credit & Collections department directly reporting to Finance Director and matrix reporting to EMEA Accounts Receivable Lead.

- Developed and implemented effective collection strategies for month and year-end regional cash collection and DSO targets.

90-120% achievement contributing overall EMEA targets

- Lead the forecasting process for 3-year plan and shared with executive team for their alignment and support.

In the first three, succeeding the collection accuracy targets, EMEA

- Regularly reviewed customer credit limits and financials for completeness and on time action.

- Cooperated with sales teams to communicate collection and DSO goals for competitive yet sustainable collection plans cascaded to dealers to ensure Zero Bad Debt.

Sole country without bad debt in EMEA

- Executed cash generation plans for early payments liaised with factoring firms. Structured early cash collection plans with dealer network

2-5 days contribution to working capital cycle

- Closely investigated overdue accounts to ensure on-time collections.

- Lifted team morale by nurturing collaborative and educational work environment.

Recognition of extraordinary contribution to business

- Liaised the local business requirements with A/R centralization process.

Smooth transition, no timing delays, no regretted loss

Finance Lead as a member of EMEA Motorcycle Business Unit

- Liaised closely with country motorcycle teams to achieve monthly and yearly EBIT targets.

Turned around a loss-making business to profit making business

Second place among seven business units in three consecutive years

- Boosted financial transparency to stakeholders by timely and accurate reports.

- Strengthened strategic decision making with comprehensive financial reports and accurate analysis.

Year-on-year 10% operating income growth

- Collaborated with non-finance teams to maximize profitability, minimize risks and cost generation.

5% material cost reduction, target level country SAG

- Executed profit maximization plans in coordination with management

Minimum 30% profit generation in premium product segments

- Launched different scenarios for optimizing sourcing plans and ROI decisions.

- Advised Lead Team for contingency and mitigation plans