Melisa Celensu
Marketing Manager
Istanbul
Summary
Skilled in leading initiatives that enhance profitability and performance, utilizing a deep understanding of market trends and collaborative strategies to drive targeted outcomes.
Overview
10
10
years of professional experience
Work History
MARKETING MANAGER
MEDIANOVA
2 2022 - Current
- Paid Advertising Campaigns: Handling paid search strategies, including Google Ads and social media advertising
- Social Media Management: Overseeing all social media channels and developing strategies that align with company goals
- SEO/SEM: Utilizing tools like Semrush for search engine optimization (SEO) and search engine marketing (SEM), and analyzing strategies to improve online visibility
- CRM System and Workflow Management: Managing the CRM system with Hubspot, tracking leads, managing workflows, and qualifying leads
- Digital Marketing Initiatives: Implementing initiatives like email, content, and influencer marketing to enhance brand visibility and foster engagement
- Event and Sponsorship Management: Organizing company events, exhibitions, and sponsorships, ensuring alignment with the company's brand and goals
- Sales Enablement and Customer Success: Developing materials and strategies for sales enablement and supporting the sales team in achieving targets
- Partnership Development: Identifying potential partners, handling partnership meetings, and managing the onboarding process
- Public Relations and Media Releases: Managing the creation and distribution of PR materials and handling press releases
- Growth and Performance Tools Management: Managing growth tools like Hubspot, Tech Target, Waalaxy, Apollo, and performance monitoring tools like Cedexis, CDNPerf, and Catchpoint.
SENIOR MARKETING AND CORPORATE COMMUNICATIONS SPECIALIST
MEDIANOVA
09.2018 - 06.2019
- Developed and managed marketing strategies to increase brand recognition
- Managed the Marketing & Communications budget, maintaining brand consistency and acting as a brand guardian
- Conducted market research and analysis, contributing to the organization's digital strategy and media planning.
SENIOR SALES & MARKETING SPECIALIST
BESTSELLER
09.2017 - 06.2018
- Managed marketing for retail and wholesale channels, enhancing marketing communication strategies
- Coordinated content marketing and monitored industry competition
- Collaborated with Key Account Managers to meet sales goals, leading to a significant increase in sales targets.
BRAND SPECIALIST
BESTSELLER
01.2017 - 09.2017
- Turned brand strategies into effective plans and coordinated with cross-functional teams
- Monitored product budget and client goals, meeting key market requirements.
SALES RESPONSIBLE
BESTSELLER
12.2015 - 01.2017
- Managed sales budgets and assisted in key account sales processes
- Executed digital marketing campaigns and managed visual merchandise presentation.
MARKETING & PUBLIC RELATIONS INTERN
IMRE
08.2014 - 12.2014
- Assisted in media list development, press release writing, and social media campaign development.
Education
Bachelor of Arts - Communication Studies
CALIFORNIA STATE UNIVERSITY, LOS ANGELES
Los Angeles, USA 1 2011 - 1 2015
Skills
Timeline
SENIOR MARKETING AND CORPORATE COMMUNICATIONS SPECIALIST
MEDIANOVA
09.2018 - 06.2019
SENIOR SALES & MARKETING SPECIALIST
BESTSELLER
09.2017 - 06.2018
BRAND SPECIALIST
BESTSELLER
01.2017 - 09.2017
SALES RESPONSIBLE
BESTSELLER
12.2015 - 01.2017
MARKETING & PUBLIC RELATIONS INTERN
IMRE
08.2014 - 12.2014
MARKETING MANAGER
MEDIANOVA
2 2022 - Current
Bachelor of Arts - Communication Studies
CALIFORNIA STATE UNIVERSITY, LOS ANGELES
1 2011 - 1 2015