Melis Keser
Senior Product Manager
Istanbul
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Senior Product Manager with 7+ years of experience building and scaling consumer-facing and operations-driven digital products across B2B2C ecosystems. I currently work on restaurant and ordering platforms operating across multiple countries, focusing on reliability, adoption, and sustainable growth.
I’ve led complex product initiatives end to end—from discovery and roadmap definition to execution and iteration—working closely with engineering, data, design, and operations teams. My background in operational excellence engineering shapes how I approach product decisions, balancing user experience, technical feasibility, and real-world operational constraints.
I enjoy solving ambiguous problems, using data and experimentation to guide decisions, and building products that scale across markets and teams. I’ve worked in globally distributed environments and thrive in fast-paced settings where collaboration and execution matter.
Overview
9
9
years of professional experience
2
2
Languages
6
6
Years in Multi-Country Products
Work History
Senior Product Manager
Qlub
05.2023 - Current
- Led and evolved core restaurant and consumer product flows across mobile and web, focusing on ordering, and operational touchpoints used by restaurant partners and diners.
- Defined and executed product strategy and roadmap for assigned product areas, aligning user experience, operational needs, and business priorities.
- Scaled the product 4.5× YoY, driving significant growth in usage and transaction volume across 10 countries.
- Improved operational reliability and promise quality by reducing order failures and drop-offs through UX improvements, system stability initiatives, and clear operational guardrails.
- Increased active accounts and returning usage through onboarding, lifecycle, and experience improvements aligned with restaurant operations capacity.
- Led experimentation (A/B tests, pilots, phased releases) to validate product improvements and optimise conversion, reliability, and user experience.
- Partnered closely with restaurant operations and sales teams to support adoption of new features and flows, incorporating field feedback into iterative releases.
- Worked daily with engineering, design, data, and operations teams in internationally distributed environments to deliver scalable, production-ready solutions.
Senior Product Manager (Consultant)
Popile
06.2022 - 12.2022
- Led early-stage product discovery through user interviews, usability testing, and market research.
- Defined MVP scope and prioritisation to validate user value, engagement potential, and business viability.
- Used qualitative and quantitative insights to guide roadmap direction and strategic decision-making.
Product Manager / Owner
Modanisa
03.2020 - 03.2022
- Owned product vision and roadmap for high-traffic e-commerce platforms, aligning user experience, operational constraints, and business priorities.
- Led a year-long replatforming and multi-warehouse enablement program, owning delivery ETAs based on observed team velocity and operational readiness.
- Defined and maintained commitment-level delivery timelines, continuously re-forecasting risks and dependencies; delivered the program on the exact promised date.
- Balanced speed, accuracy, and scalability by working closely with engineering and operations teams across complex dependencies.
- Improved delivery promise reliability and feature adoption through data-driven prioritisation and iterative releases.
Senior Operation Engineer
Modanisa
08.2017 - 03.2020
- Optimised large-scale operational workflows through time & method studies and system improvements.
- Partnered with the in-house tech team to develop and enhance Warehouse Management System (WMS) algorithms.
- Partnered with technology teams to enhance WMS algorithms, improving reliability and operational efficiency.
- Designed and launched the Easy Return Process across European and Middle Eastern markets, improving customer experience and logistics performance.
Gamification Project
Ozyegin University
- Designed and implemented gamification methods to boost employee performance and engagement.
- Led concept design and pilot projects; analyzed metrics and feedback to refine the final solution.
Application Consultant
Logiwa (formerly LA Software Group)
- Tested and improved supply chain management solutions; supported system optimization for logistics clients.
Intern, Logistics Department
Unmaş A.Ş – UNO
- Worked with SAP systems and developed a performance-based reward system.
Intern
Hepsiburada.com
- Assisted in purchasing analysis, supplier evaluation, and SAP system improvement.
Education
Bachelor of Science - Industrial Engineering
09.2011 - 05.2017
50% Performance Scholarship
Skills
Product lifecycle management
undefinedWork Availability
monday
tuesday
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friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Advanced (C1)
Turkish
Bilingual or Proficient (C2)
Websites
Timeline
Senior Product Manager - Qlub
05.2023 - Current
Senior Product Manager (Consultant) - Popile
06.2022 - 12.2022
Product Manager / Owner - Modanisa
03.2020 - 03.2022
Senior Operation Engineer - Modanisa
08.2017 - 03.2020
Ozyegin University - Bachelor of Science, Industrial Engineering
09.2011 - 05.2017
Gamification Project - Ozyegin University
Intern, Logistics Department - Unmaş A.Ş – UNO
Application Consultant - Logiwa (formerly LA Software Group)
Intern - Hepsiburada.com