MELIS BASAR
Data Science Project Management & Business Analyst
Istanbul
Summary
Experienced as data science project manager and analyst with a strong background in optimizing performance through A/B testing, data-driven decision-making, and cross-functional collaboration. Skilled in leveraging advanced analytics tools and CRM systems to enhance customer experience and drive business growth. Proficient in managing complex international projects and aligning stakeholders across teams to achieve strategic goals
Overview
5
5
years of professional experience
4
4
Certifications
3
3
Languages
Work History
DATA SCIENCE PROJECT MANAGER & BUSINESS ANALYST
Trendyol
06.2024 - Current
- Conducting A/B tests on Trendyol's homepage for Gulf and EU regions to evaluate and improve the performance of custom sorting algorithms.
- Analyzing data to ensure result accuracy and support data-driven decision-making.
- Collaborating with data science, category, product, CRM, and client teams to align and oversee international project roadmaps.
- Partnering with data science teams to define success metrics, create tracking approaches, and foster a common understanding of KPIs across teams.
- Conducting hypothesis-driven deep-dive analyses and A/B tests to evaluate algorithm performance and identify improvement opportunities.
- Performing ad-hoc analyses to enhance data science projects by proactively generating hypotheses and questions.
- Acting as a bridge between data science and business teams (category, product, creative, campaign) to facilitate collaboration.
- Communicating development requests to product teams and coordinating implementation processes.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
SENIOR GROWTH ANALYST
Ciceksepeti Tech
01.2022 - 05.2024
- Experienced in directing diverse teams through the process from measurement strategy development to practical implementation and gaining insights
- Proficient in creating plans that effectively balance the demands of business requirements, technical constraints, and optimal user experience
- Accountable for maximizing the utility of CRM systems and associated integrations, and continuously enhancing their capabilities
- Responsible for overseeing the 'product roadmap' of our CRM & Analytics tool, and prioritizing the implementation of critical next steps for our product
- Facilitating collaboration between CRM and product/development teams to shape our technical stack, uncover existing/new features, integrations, and data sources
- Taking ownership of tracking and analytics tools & CDP and driving marketing technical integrations
- Transferring all currently used analytics functions in Amplitude to the data warehouse and constructing queries in BigQuery for creating funnels, segmentation, and cohort analysis with BI team
- Setting up systems for funnel, segmentation, and cohort creation in BigQuery
- Testing the accuracy of information coming from data sources (frontend, backend, iOS, Android), making adjustments for event or user-based mappings with existing destinations
GROWTH SPECIALIST
Çiçeksepeti
01.2021 - 01.2022
- Build, track and optimize email, push, sms and in-app campaign pop-ups
- Build out customer segmentation to send personalized targeted communications to the right users at the right time
- Own your area of expertise and meet key KPIs by performing A/B tests, creating targeted segmentation, and using personalized content
- Deliver customer lifecycle projects from start to finish, providing actionable data insights to stakeholders with key takeaways and recommendations
- Creation of new customer acquisition campaigns, always-on campaign follow-ups, campaigns to increase app usage & metric tracking & reporting and weekly presentation
DIGITAL MARKETING ASSOCIATE SPECIALIST
NMQ Digital-Sony Electronics
03.2021 - 12.2021
- Preparing the web pages of new products for the launch on January '22 in Las Vegas
- Communicating and coordinating with Sony HQ in Tokyo and working closely with EU, NA, AP, LA and MENA regions
- Creating, publishing and updating all online product and interactive marketing content for 120+ country websites for Sony Electronics and ensuring smooth product launches globally via CMS tool
- High quality and on time online product content publishing
- Managing content on Sony websites for regional or global PR campaigns
- Preparation of a press center/news channels for 35 EU locales, updating the contents of the news, one-to-one communication with locales
- Providing training sessions for new recruits
- Online product and pages publishment via CMS
- Team up with NMQ Sony Malaysia and US Portland
SALES OPERATIONS INTERN
Hanwha Q Cells
01.2020 - 01.2021
- Daily follow-up of ongoing international shipments
- Order processing & Logistics
- Warehouse & inventory management
- Managing customer claims
- Supporting key account managers for daily work & analysis of customer management tools
- Market Researches, preparing weekly marketing report
- Preparation of sales budget and stock tracking
Education
Bachelor of Science - Economics
Yildiz Technical University
Istanbul 04.2001 -
Skills
Segment CDP
Certification
[Sales & Marketing], [Turkcell]
Timeline
DATA SCIENCE PROJECT MANAGER & BUSINESS ANALYST
Trendyol
06.2024 - Current
PMP - Project Management Professional
02-2023
SENIOR GROWTH ANALYST
Ciceksepeti Tech
01.2022 - 05.2024
DIGITAL MARKETING ASSOCIATE SPECIALIST
NMQ Digital-Sony Electronics
03.2021 - 12.2021
GROWTH SPECIALIST
Çiçeksepeti
01.2021 - 01.2022
[Digital Transformation], [Galatasaray University]
06-2020
[Sales & Marketing], [Turkcell]
04-2020
[Digital Marketing], [Bogazici University]
04-2020
SALES OPERATIONS INTERN
Hanwha Q Cells
01.2020 - 01.2021
Bachelor of Science - Economics
Yildiz Technical University
04.2001 -
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