MELIH ISGOR
Senior Key Account Manager
ISTANBUL
Summary
Results-oriented sales worker engages with customers to help establish rapport. Proven track record of building customer relationships and successfully closing sales. Committed to delivering exceptional customer service and exceeding sales goals. Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Overview
16
16
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Senior Key Account Manager
Eczacıbaşı Tüketim Ürünleri A.Ş.
Istanbul, 34
08.2021 - Current
- Modern Channel, Senior Key Account Manager, Direct Key Accounts (Onur Ozen, Ersan Kim, Cagri), Istanbul
- As a Senior Account Manager (three accounts), following and achieving yearly sales budget of İpek Kağıt (Selpak, Solo, Servis, Silen), Eczacibasi Hijyen Urunleri (UNI “Baby wipes, Baby and Mother hygiene&care Products”, Selale Aceton), Okey (Condom), Selin (Cologne, Liquid Soap) and Egos (Hair Styling Products) with minimum %100 realization, Detan (insecticides)
- Responsible from sales, distribution, trade marketing and marketing activities.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Negotiated contracts and pricing agreements, securing advantageous terms for both company and client.
Senior Account Manager
Eczacıbaşı Tüketim Ürünleri A.Ş.
01.2020 - 08.2021
- As a Senior Account Manager (two distibutors), following and achieving yearly sales budget of İpek Kağıt (Selpak, Solo, Servis, Silen), Eczacibasi Hijyen Urunleri (UNI “Baby wipes, Baby and Mother hygiene&care Products”, Selale Aceton), Okey (Condom), Selin (Cologne, Liquid Soap) and Egos (Hair Styling Products) with minimum %100 realization, Detan (insecticides)
- Managing team of 13 people; 1 Sales Chief, 10 Sales Represantative
- Responsible from sales, distribution, trade marketing and marketing activities.
Senior Account Manager
Eczacıbaşı Tüketim Ürünleri A.Ş.
04.2019 - 12.2019
- Traditional Channel, Senior Account Manager, area of responsibility Key Accounts (Çağdaş, Yunus, Altunbilekler, Akyurt, Gimsa and Gross Channel), Ankara
- Following and achieving yearly sales budget of İpek Kağıt (Selpak, Solo, Servis, Silen) with minimum %100 realization
- Following without exceeding sales fund budget (including customer yearly contract costs) to achieve sales budget, and reporting regularly sales fund budget to Regional Sales Manager and Sales Manager
- Executing yearly contract with Local Key Account’s purchasing departmant, and finalize contract with them; furthermore managing relationship with Local Accounts and executing interviews with purchasing departmant
- Creating and executing yearly sales activity plan, and reporting conclusion of sales activity plan to Regional Sales Manager and Sales Manager
- Following the customer’s shipment of order with sales repsentatives and also the customer’s stock conditions
- Managing the field sales representatives and merchandising team to assure full distribution
- Improving the activites related with the product range and the product’s share of self
- Gathering the information about the rivals and the market; and reporting them to Regional Sales Manager and Sales Manager.
Account Manager
Eczacıbaşı Tüketim Ürünleri A.Ş.
11.2016 - 04.2019
- Traditional Channel, Account Manager, area of responsibility Ankara and Eskişehir
- Following and achieving yearly sales budget of İpek Kağıt (Selpak, Solo, Servis, Silen), Eczacibasi Hijyen Urunleri (UNI “Baby wipes, Baby and Mother hygiene&care Products”, Selale Aceton), Okey (Condom), Selin (Cologne, Liquid Soap) ve Egos (Hair Styling Products), Detan (insecticides), with minimum %100 realization
- Following without exceeding the sales fund budget (including the customer yearly contract costs) to achieve sales budget, and reporting regularly the sales fund budget to Regional Sales Manager and Sales Manager
- Executing the yearly contract with Local Account’s purchasing departmant, and finalize the contract with them; furthermore managing the relationship with Local Accounts and executing interviews with purchasing departmant
- Creating and executing the yearly sales activity plan, and reporting the conclusion of the sales activity plan to Regional Sales Manager and Sales Manager
- Following the customer’s shipment of order with sales repsentatives and also the customer’s stock conditions
- Managing the field sales representatives and merchandising team to assure full distribution
- Improving the activites related with the product range and the product’s share of self
- Gathering the information about the rivals and the market; and reporting them to Regional Sales Manager and Sales Manager.
Key Account Sales Executive
L'oreal Turkey
11.2014 - 11.2016
- Key Account Sales Executive at Coiffeur Channel
- Area of responsibility; Key Accounts in Ankara, Central Anatolia and Eastern Black Sea Region
- To visit customer visits one or two times in one month according to customer's frequency
- Customer group; branching or private client group hairdressing salons with high turnover which owns 40% of the national turnover
- Area of responsibility; realization of monthly turnover, collection management, new customer acquisition, total monthly invoicing, reactivation and visit of competitor salons
- Management of Sell-in and Sell-out
- To give technical and sales training regularly to the employees and management trainings to the managers regularly and to follow the results
- To organize the trainings inside or outside of the country by taking into consideration the demands and needs
- To analyze the activities and policies of the competitors and take opposite actions
- By following the new coiffeur trends, final customer demands and the fashion and making internal communications quickly, to take actions that will make differences first within the coiffeurs and then within the final consumers.
Preseller
Coca-Cola Incorporated Company
05.2012 - 11.2014
- Sales Representative at Traditional Channel in Ankara
- Area of responsibility; monopoly/dried fruit, grocery and grocery stores
- Visiting 170 customers within one week depending on the customer group visits available as one frequency or two frequencies
- Visiting an average of 38 customers per day
- Area of responsibility; to ensure customer sales penetration in 16 brand details and achieve increase in sales compared to the previous year
- In all customers, according to the potential of the areas, to provide the necessary merchandising applications
- To manage the correct usage of the coolers that is present in the customers in accordance with the certain sales criteria and to ensure the verification of the coolers regularly every month
- According to certain market equilibrium, to manage and steer the customer activities and through this to achieve profitability from customers with the optimum sales and revenues.
Member Of Merchandising Impect Team
Coca-Cola Incorporated Company
10.2011 - 05.2012
- Merchandiser in Local Key Account at Modern Channel in Ankara
- Area of responsibility; Local Supermarkets in Ankara
- Customer visits every other day
- Ensure our customers product awareness
- Ensure penetration of all products
- Arrangement and display work
- Fulfillment of certain sales criteria
- The bond established between the customer and the company providing the most optimum sales
- Customer acquisitions with the regular weekly meeting.
Coordinator
Haylaz Group Organization, Advertisement, Introduction, Marketing
03.2008 - 08.2010
- General administration of an organization agent which was established for the purpose of advertisement and organizations for students
- Vacation organizations; Snowfest and Summerfest
- School clubs and party organizations
- Graduation organizations.
Organizer
Ark Organization, Assistance, Travel
9 2007 - 3 2008
- Representative an agent in Uludag Winterfest'08 events
- Hotel accommodation, reservation and transportation organization
- Concert and party organization.
Education
Economics -
Uludag University-Faculty of Economics
Bursa 01.2005 - 04.2010
Mathematics and Science -
Prof. Dr. Sevket Rasit Hatipoglu High School
Ankara 01.2002 - 04.2005
Skills
Team building
Seminars And Courses
- 01/12/2011, Coca-Cola Incorporated Company, Competition Authority Education
- 01/06/2012, Coca-Cola Incorporated Company, Preseller College
- 01/03/2013, Coca-Cola Incorporated Company, Commercial Mathematics
- 01/11/2013, Coca-Cola Incorporated Company, Profit and Lost Table Education
- 01/05/2015, L'oreal Turkey Incorporated Company, L'oreal Sales Academy
- 01/08/2015, L'oreal Turkey Incorporated Company, Salon Emotion, the team in the salon, turnover, targeting and reward management
- 01/08/2011 - 01/12/2011, American Cultural Association Language Schools, Elementary grade
- 01/07/2012 - 01/11/2012, Turk American Association, Intermediate grade
- 01/10/2013 - 01/02/2014, Middle East Technical University, Departmant of Basic English, Upper Intermediate grade
Military Service
Completed. 01/06/2011
Gsm
0 535 377 96 94
Personal Information
- Place of Birth: Ordu
- Date of Birth: 09/01/1988
- Nationality: T.C.
- Driving License: B class (Active Driver)
- Marital Status: Single
Timeline
Senior Key Account Manager
Eczacıbaşı Tüketim Ürünleri A.Ş.
08.2021 - Current
Senior Account Manager
Eczacıbaşı Tüketim Ürünleri A.Ş.
01.2020 - 08.2021
Senior Account Manager
Eczacıbaşı Tüketim Ürünleri A.Ş.
04.2019 - 12.2019
Account Manager
Eczacıbaşı Tüketim Ürünleri A.Ş.
11.2016 - 04.2019
Key Account Sales Executive
L'oreal Turkey
11.2014 - 11.2016
Preseller
Coca-Cola Incorporated Company
05.2012 - 11.2014
Member Of Merchandising Impect Team
Coca-Cola Incorporated Company
10.2011 - 05.2012
Coordinator
Haylaz Group Organization, Advertisement, Introduction, Marketing
03.2008 - 08.2010
Economics -
Uludag University-Faculty of Economics
01.2005 - 04.2010
Mathematics and Science -
Prof. Dr. Sevket Rasit Hatipoglu High School
01.2002 - 04.2005
Organizer
Ark Organization, Assistance, Travel
9 2007 - 3 2008