Melih Çoğan

Responsible for spearheading Turkey sales operations and overseeing local manufacturing processes.

• Implemented strategic pricing initiatives and meticulously managed profit and loss statements.
• Conducted extensive market research and competitive analyses to inform data-driven decision making.
• Crafted innovative corporate brand standards and compelling product literature to elevate the company's market presence.
• Cultivated strong partnerships with distributors and strategic partners.
• Managed the selection, pricing, and sales planning of new product portfolios.
• Oversaw the allocation and management of the annual marketing and sales budget.
• Provided direct reporting to the Country Manager, offering valuable insights and recommendations.
• Strengthened customer loyalty through exceptional service delivery standards, addressing concerns promptly with tailored solutions that exceeded expectations.
• Led organizational transformation efforts to adapt to evolving industry trends and position the company for long-term success, implementing necessary structural changes while maintaining a focus on core business objectives.
• Implemented data-driven decision-making practices to inform strategic planning efforts and optimize performance outcomes.
• Optimized supply chain operations for increased efficiency, implementing inventory control measures to reduce stock discrepancies, and improve order fulfillment accuracy.
• Negotiated favorable contracts with vendors and suppliers, securing cost-effective arrangements without compromising quality or service levels.
• Expanded market presence by identifying untapped opportunities, conducting competitive analysis, and pursuing strategic acquisitions to enhance the company's portfolio.
• Directed financial management initiatives to maximize profitability, overseeing budgets, forecasts, and reporting processes for accurate fiscal oversight.
• Boosted sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
• Launched new product lines successfully by conducting thorough market research and developing comprehensive go-to-market strategies.

Responsible for e-commerce business and second-hand device process management.

• Led the e-commerce team in channel process and sales development.
• Managed e-commerce strategies for Vodafone, APRs, MediaMarkt, Vatan, Samsung, and marketplaces, focusing on collecting and selling refurbished or as-is cell phones.
• Oversaw pricing actions and profit and loss management, monitoring competitors and market trends to inform strategic decisions.
• Collaborated with product management and sales teams to develop a new second-hand device brand strategy.
• Supervised a team of 28 direct reports in buyback, trade-in services, and e-commerce.
• Reported directly to the General Manager.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Responsible for managing a portfolio of smartphone, tablet, and accessory products with annual revenues exceeding $150 million.

• Supervised a team of 50 direct and indirect reports in product management, research and development, and after-sales support.
• Increased sales and expanded the organization, becoming the third-largest player in the smartphone market by 2017.
• Prepared and analyzed product financials to assess and ensure the profitability of new and existing products.
• Provided strategic and tactical direction for focus product lines, resulting in annual revenue growth.
• Managed products that contributed 25% of the company's total revenue.
• Successfully led cross-functional teams across multiple global offices.
• Managed international product management responsibilities spanning 15 countries.
• Developed new corporate branding standards and product literature to enhance the company's image.
• Created product line business cases, including pricing, margins, revenue forecasts, and inventory management for hardware, software, and services.
• Developed marketing strategies and tactics, including competitive analysis, sales training, brochures, websites, trade shows, and white papers.
• Provided product management support to sales teams, including feature definition, roadmap development, inventory commitments, RFP content, customer support, training, presentations, documentation, and issue resolution.
• Determined final product features, specifications, price, and positioning in collaboration with sales and marketing teams.
• Reported directly to the Deputy General Manager. Responsible for managing a portfolio of Smartphone, Tablet, and Accessories products with revenues of over $150M annually.
• Supervise 35 indirect and 15 direct reports in product management, R&D, and after-sales.
• Increased sales and built organization to Number 3 in the smartphone market in 2017.
• Prepared and analyzed product financials to assess and ensure the profitability of new and existing products.
• Provided strategic and tactical direction for focus product lines, resulting in annual revenue growth.
• Managed products that provided 25% of the total company revenue.
• Successfully managed cross-functional teams with multiple offices around the world.
• Responsible for all international product management, encompassing 15 countries.
• Created new corporate branding standards and product literature to improve and modernize the company image.
• Developed product line business case, including pricing, margins, revenue forecasts, and inventory management for hardware, software, and services.
• Created strategy and tactics for marketing campaigns: competitive analysis, sales training, brochures, website, trade shows, and white papers.
• Provided product management support for sales teams: feature definition, roadmap, and inventory commitments, RFP content, customer support, training, presentations, documentation, and issue resolution.
• Determining final product features, specifications, price, and positioning with Sales and Marketing teams.
• Reported directly to the Deputy General Manager.

Responsible for managing a portfolio of smartphone, tablet, and accessory products with annual revenues exceeding $250 million.

• Led a successful bid for a government education tablet tender between 2013 and 2015, winning an order for 1,375 units valued at $240 million.
• Managed products that accounted for the company's entire revenue.
• Oversaw supply chain relationships and manufacturing processes for tender projects.
• Supervised a team of 25 direct reports in product management, research and development, and after-sales support.
• Developed new corporate branding standards and product literature to enhance the company's image.
• Created product line business cases, including pricing, margins, revenue forecasts, and inventory management for hardware, software, and services.
• Provided product management support to sales teams, including feature definition, roadmap development, inventory commitments, RFP content, customer support, training, presentations, documentation, and issue resolution.
• Served as Product Group Manager for a significant Tubitak (Scientific and Technological Research Council of Turkey) R&D project (1501-Industry, R&D Support Program) for eight months.
• Reported directly to the General Manager. Responsible for managing a portfolio of Smartphone, Tablet, and Accessories products with revenues of over $250M annually.

Managed relationships with suppliers AMD, Intel, Microsoft, Logitech, Creative, ASUS, and MSI.

• Oversaw operations for network products, notebook series, and PC peripherals (OEM).
• Managed product lines, including pricing, positioning, advertising, and promotion.
• Organized product structure, systems, planning, marketing groups, and distribution channels, improving product efficiency for sales channels.
• Determined final product features, specifications, price, and positioning in collaboration with sales and marketing teams.

Responsible for overseeing the operations of Mobile Devices (OGO Mobile Messenger and AMD mini PC).

• Managed relationships with service providers (Turkcell, Vodafone, Avea).
• Managed relationships with hardware and software suppliers (Microsoft, AMD).
• The OGO Mobile Messenger achieved sales of nearly 100,000 units in Turkey through operator campaigns and free retail offers.
• The AMD mini PC sold approximately 50,000 units in Turkey.

Provided technical and orientation training for all call center agents at Turkcell Customer Services.

• Analyzed training needs for agents and reported findings to the HR training head.
• Collaborated closely with GSM/GPRS technology architect departments.