Melek Kılıç Nazman
SENIOR COMMERCIAL LEAD
Ankara
Summary
Trailblazing commercial leader with 15+ years of experience across Mobility sector. First female District Manager in Shell Turkey’s 100-year history, recognized for driving strategic growth, operational excellence, and sales transformation. Now leading Creatiful, a Gen Z-driven consultancy bridging brands with the future workforce. Proven ability to lead high-performing teams, deliver complex cross-functional projects, and manage full P&L responsibilities across large-scale operations. Awarded multiple times for key account success and market innovation. Brings deep industry expertise in mobility and electrification.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
CEO
Creatiful
03.2025 - Current
- Lead strategic vision, growth, and operational execution of a Gen Z-focused consultancy, offering services in future workforce engagement and innovation-led brand transformation
- Oversee P&L, fiscal governance, and revenue strategy, ensuring sustainable profitability and resource optimization
- Drive business development and project delivery for corporate clients
- Build and mentor a cross-functional team of young talents, integrating youth insights into client deliverables
- Shape partnerships with educational institutions, NGOs, and private sector leaders to influence future talent pipelines and workplace design
Global B2B eMobility Product Manager
Shell
08.2023 - 03.2025
- Company Overview: Global energy company focused on sustainable energy solutions
- Owned the development and lifecycle management of Shell Fleet Solutions' eMobility products, focusing on B2B EV charging and fleet electrification strategies
- Defined and managed medium- and long-term customer value propositions (CVP) aligned with global energy transition and decarbonization goals
- Coordinated cross-regional product teams, IT, commercial, legal, and external partners to accelerate market delivery and user-centric solutions
- Led strategic roadmap development for On-the-Go Charging solutions, based on data-driven insight synthesis and market feedback
- Partnered with sales and marketing to support commercial pilots, pricing strategies, and key account negotiations across Europe
- Monitored policy changes, regulatory impacts, and sustainability trends to inform competitive positioning and solution design
- Global energy company focused on sustainable energy solutions
Retail Mobility Sales & Acquisition Manager
Shell Turkey
08.2019 - 07.2023
- Company Overview: Subsidiary of Shell focused on retail mobility and energy solutions in Turkey
- Led a diverse field operations team across 179 retail sites in Central and North Anatolia, delivering against sales, margin, operational, and HSSE KPIs
- Developed and executed regional go-to-market and sales acquisition strategies, aligning with global Retail Mobility goals and network expansion
- Oversaw multimillion-dollar capital and operational budgets, optimizing ROI through targeted investments, operational efficiencies, and bad debt reduction
- Managed contract negotiations and renewals with key stakeholders, including Shell Recharge/Trugo partnerships and capital-light investment frameworks
- Built strong relationships with dealers, government entities, and supply chain partners to ensure seamless execution and regional growth
- Championed diversity and inclusion, breaking ground as the first female District Manager and fostering a culture of performance and representation
- Subsidiary of Shell focused on retail mobility and energy solutions in Turkey
Retail Mobility Territory Manager
Shell Turkey
08.2018 - 07.2019
- Company Overview: Subsidiary of Shell focused on retail mobility and energy solutions in Turkey
- Transformed one of the lowest-performing Shell territories into a top national performer in TLAG and NPS scores within one year
- Managed 36 dealer operated sites, overseeing end-to-end retail operations, compliance, service delivery, and sales execution
- Implemented operational excellence programs and customer-focused retail strategies to drive revenue and experience metrics
- Built strong dealer relationships to promote operational alignment, joint investments, and long-term site performance improvement
- Monitored and optimized site-level performance through coaching, data-driven planning, and best-practice sharing
- Subsidiary of Shell focused on retail mobility and energy solutions in Turkey
Key Account Manager, B2B Mobility
Shell Turkey
01.2013 - 07.2018
- Company Overview: Subsidiary of Shell focused on retail mobility and energy solutions in Turkey
- Managed a strategic portfolio of national and multinational clients, including Borusan, Sabancı, Aras Cargo, Sanofi, and Multinet, delivering tailored mobility solutions aligned with their operational and sustainability goals
- Developed and executed account strategies that balanced global priorities with local needs, resulting in increased market share, volume, and profitability
- Led commercial negotiations, pricing proposals, and contract renewals, ensuring alignment with Shell’s legal, compliance, and margin requirements
- Built long-term value-based relationships with key decision-makers in public and private sectors, acting as a trusted advisor and problem solver
- Drove digital transformation by co-developing a B2B SaaS telematics platform with a startup, leading the first global testimonial with Sanofi
- Collaborated with internal stakeholders (finance, legal, operations, marketing) to deliver seamless service and adapt offers to client-specific use cases
- Conducted competitive benchmarking, market pricing analysis, and customer insight research to inform product development and commercial strategy
- Subsidiary of Shell focused on retail mobility and energy solutions in Turkey
Sales Team Lead, Office-Based Accounts
Shell Turkey
11.2010 - 12.2012
- Company Overview: Subsidiary of Shell focused on retail mobility and energy solutions in Turkey
- Revitalized Shell’s SME channel, doubling card sales and reducing churn by 15%
- Piloted global Sales1st methodology, improving lead generation and retention across OBAM teams
- Built and led a high-performing telesales team aligned with global strategy
- Subsidiary of Shell focused on retail mobility and energy solutions in Turkey
Customer Service Transformation Lead (SAP Migration Project)
Shell Turkey
12.2009 - 11.2010
- Company Overview: Subsidiary of Shell focused on retail mobility and energy solutions in Turkey
- Led local implementation of SAP-CRM and CIM tools across customer service and order-to-cash processes
- Ensured seamless project rollout by aligning global frameworks with local operational requirements
- Subsidiary of Shell focused on retail mobility and energy solutions in Turkey
Tax & HR Assistant
PwC Turkey
09.2007 - 12.2009
- Company Overview: Global professional services network providing audit, tax, and consulting services
- Managed client audits, compliance reporting, and mobility programs for multinational clients
- Coordinated placements and budgeting for PwC Global Mobility Program
- Global professional services network providing audit, tax, and consulting services
Education
Business Administraiton - Exchange Student
Universidade Catolica Portuguesa
01.2005 - 01.2006
Bachelor of Administrative Studies - Business Administration
Hacettepe University
01.2003 - 01.2007
Skills
- Sales & Bid Leadership
- P&L & Budget Ownership
- Complex Deal Management
- Key Account Relations
- eMobility & Electrification
- Team Building & Mentorship
- Strategic Partnerships
Affiliations
- TurkishWIN Member
- Certificated Co-Active Coach
- AIESEC Member
Timeline
CEO
Creatiful
03.2025 - Current
Global B2B eMobility Product Manager
Shell
08.2023 - 03.2025
Retail Mobility Sales & Acquisition Manager
Shell Turkey
08.2019 - 07.2023
Retail Mobility Territory Manager
Shell Turkey
08.2018 - 07.2019
Key Account Manager, B2B Mobility
Shell Turkey
01.2013 - 07.2018
Sales Team Lead, Office-Based Accounts
Shell Turkey
11.2010 - 12.2012
Customer Service Transformation Lead (SAP Migration Project)
Shell Turkey
12.2009 - 11.2010
Tax & HR Assistant
PwC Turkey
09.2007 - 12.2009
Business Administraiton - Exchange Student
Universidade Catolica Portuguesa
01.2005 - 01.2006
Bachelor of Administrative Studies - Business Administration
Hacettepe University
01.2003 - 01.2007