Mehriban Alizada
Social Media Manager
İstanbul
Summary
Dynamic and results driven Social Media Manager with extensive experience overseeing social media programs for multiple consumer properties. Known for a proactive approach and exceptional work ethic, demonstrating expertise in program integration, strategic planning, and evaluating social marketing effectiveness. Proficient in various software tools, bringing strong technical skills to enhance digital engagement and drive brand growth. Committed to leveraging creativity and analytical insights to develop impactful social media strategies that resonate with target audiences.
Overview
8
8
years of professional experience
4
4
Languages
Work History
Social Media Manager
Nove Group
11.2024 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and messaging.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates by creating compelling and visually appealing content.
- Built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Streamlined content creation processes, improving efficiency while maintaining high-quality standards.
- Conducted market research to tailor content to audience preferences, significantly increasing reach.
- Increased follower engagement with interactive content and timely responses to comments.
- Boosted brand visibility by creating and executing innovative social media campaigns.
- Managed multiple social media platforms, ensuring consistent and impactful brand messaging.
- Monitored social media trends to keep brand content relevant and engaging.
- Coordinated with the marketing team to align social media strategy with overall marketing objectives.
- Analyzed competitor social media activities to identify opportunities for brand differentiation.
- Developed a comprehensive social media strategy to enhance online presence.
- Researched market trends and analyzed data to inform public relations strategies.
- Produced a TikTok video that gained 5.5 million views, outperforming the channel’s average by nearly 900%.
- Maintained daily communication with 3–4 patients to coordinate and create personalized content.
- Responded to 600–700 messages monthly, boosting community responsiveness by approximately 40%.
- Launched and grew the brand’s Reddit presence from scratch, significantly improving organic reach and traffic.
- Increased YouTube Shorts viewership from 2,000 to 5,000–10,000 views per video, achieving a 150–400% growth.
Social Media and Influencer Specialist
Dr. Cinik Hospital
09.2022 - 10.2024
- Managed the clinic's social media accounts, created campaigns to attract customer attention, shared news, and responded to inquiries on social media.
- Developed a social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Improved page content, keyword relevance, and branding to achieve search engine optimization (SEO) goals.
- Developed monthly content calendars outlining post topics, images, and captions in advance to streamline scheduling processes.
- Increased customer engagement through social media initiatives.
- Maintained the company's social media presence by posting messages, answering posts, and monitoring responses.
- Crafted compelling captions and text for photos, videos, and other graphics for both print and online use.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews to enhance customer service.
- Strategized social media campaigns for clients, helping them meet goals and reach untapped potential customers.
- Managed social media accounts for clients, generating interest for both existing and upcoming product/service releases.
- Improved page content, keyword relevance, and branding to meet SEO goals.
- Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
- Built relationships with brand ambassadors and influencers to support social media strategy.
- Created a TikTok video that reached 4.3 million views, surpassing the average performance by over 800%.
- Managed 500+ patient messages per month, increasing engagement by approximately 50% compared to previous levels.
- Collaborated directly with patients to develop content ideas and storylines, enhancing authenticity and user engagement.
Online Internship
Divento
07.2022 - 09.2022
- Digital marketing specialist - have prepared content for website of Italian company remotely, introducing Istanbul
- Coordinated with graphic designers to develop visually compelling images that supported written content on websites and social media platforms
- Collaborated with marketing team to create engaging social media content, resulting in increased brand awareness and online presence
Loan Officer
Unibank
12.2019 - 08.2021
- Acceptance of credit orders, providing customers with information on credit products, and clearing loans.
- Managed over 60 customer calls per day
- Originated, reviewed, processed, closed, and administered customer loan proposals
- Submitted loan applications to underwriter for verification and recommendations
Social Media Specialist
DV Clinic
06.2017 - 12.2019
- Managing clinic's social media accounts, making campaigns to attract customer attention, sharing news, and responding to questions on social media.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Increased sales by 10%
- Obtained, attributed and wrote compelling captions and other text for photos, video and other graphics for both print and online use
Volunteer
F1
03.2018 - 04.2018
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
- Used strong interpersonal communication skills to convey information to others.
- Communicated with staff members to stay informed about volunteer opportunities and events.
Education
MBA - Marketing
Bahcesehir University
Istanbul, Turkey07-2023
Bachelor - Examination And Marketing of Consumer Products
Azerbaijan State University of Economics
Baku07-2019
Skills
Teamwork and Collaboration
Timeline
Social Media Manager
Nove Group
11.2024 - Current
Social Media and Influencer Specialist
Dr. Cinik Hospital
09.2022 - 10.2024
Online Internship
Divento
07.2022 - 09.2022
Loan Officer
Unibank
12.2019 - 08.2021
Volunteer
F1
03.2018 - 04.2018
Social Media Specialist
DV Clinic
06.2017 - 12.2019
MBA - Marketing
Bahcesehir University
Bachelor - Examination And Marketing of Consumer Products
Azerbaijan State University of Economics
Languages
English
Upper intermediate (B2)