Microsoft Excel
Mehmet Fatih Tekin
Traditional Channel Manager
Kadıköy
Overview
12
12
years of professional experience
2
2
Languages
Work History
Traditional Channel Manager
Eti
İstanbul
01.2024 - Current
- Managing and optimizing sales strategies to ensure sustainable revenue growth.
- Leading a regional sales team of +2000 field representatives across Turkey
- Setting monthly sales targets in line with regional growth strategies and rolling out them effectively to field teams.
- Designing and implementing monthly incentive schemes and trade promotions, including full ownership of associated budget management.
- Collaborating with sales operations teams to optimize distributor profitability through effective route-to-market planning.
- Integrating internal product, customer, and route data with market share insights to align field teams around unified performance goals.
- Developing and executing localized campaigns aligned with national marketing initiatives.
- Monitoring KPIs and sales performance via tools such as Power BI and Excel Dashboards
- Building and maintaining strong relationships with key distributors to enhance product visibility and availability.
Senior Trade Marketing Executive
Eti
İstanbul, Istanbul
07.2022 - 01.2024
- Enhanced product visibility by negotiating prime shelf placements and creating eye-catching in-store displays.
- Developed strong partnerships with retailers to ensure optimal stock levels and timely distribution of products.
- Created customized promotions tailored specifically for individual clients or regions to maximize revenue potential.
- Boosted sales by collaborating with cross-functional teams to develop innovative trade marketing strategies.
Trade Marketing Executive
Eti
İstanbul, Istanbul
02.2021 - 07.2022
E-Commerce Key Account Manager
Henkel
İstanbul, Istanbul
08.2019 - 02.2021
- Responsible From: Trendyol, Gittigidiyor, n11, Banabi, İstegelsin
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problemsolving.
Regional Field Operations Manager
Henkel
İstanbul, Istanbul
01.2017 - 08.2019
- Management of Merchandising Team: 13 Field Representative, 92 Merchandiser, 49 Push Girl
- Management of national, local and traditinal accounts’ merchandiser team in the Marmara Territory (İstanbul, Bursa, Kocaeli, Sakarya, Eskişehir, Kütahya, Balıkesir, Edirne, Tekirdağ, Zonguldak, Karabük, Kastamonu, Çanakkale)
- Planning and managing the routes and frequencies of customer visits (640 Customers)
- Field implementation of central sales promotions and trade marketing activities
- Management of merchandising activities in order to increase customers’ eagerness to buy
- Building and managing of sales support projects
Sales Manager
Novapera
İstanbul, Istanbul
04.2015 - 12.2016
- Managing Sales and Distribution operation.
- Customer relations (33 customers)
- Mapping out sales strategies
- Identify new customers
- Monthly visit to the customers
- Generate new sales projects
- Exclusive Distribution Brands:Fjallraven, Cheap Monday, Black Eye, Cheapo, Dedicated, Spitfire, Quay, Sandqvist, Makia
- Key Accounts Offline: Vakkorama, Beymen, Bilstore, Harvey Nichols, Brandroom, Mudo, D&R, Turkcell, We Public, Vepa, Lydia
- Key Accounts Online: Modagram, Trendyol, Lidyana, Morhipo, 1v1y, n11, hipicon, 365ist
Sales Development Executive
Diageo
İstanbul
11.2014 - 04.2015
- Managing Sales Team: 7 Presellers, 2 Merchandisers
- Responsibility Area: Bakırköy, Yeşilköy, Bahçelievler, Yayla, Haznedar, Zeytinburnu.
- Customers: 560 Off Trade
- Monthly Target: 45,000 Lt (4,000,000 TL)
- Renovate the customers contracts.
- Increased sales revenue by identifying and pursuing new business opportunities.
Preseller
Coca Cola Beverages
İstanbul, Istanbul
04.2013 - 11.2014
- Responsibility Area: Ortaköy, Kuruçeşme, Bebek, Beşiktaş (210 Horeca Customers)
- Key Accounts: Reina, Huqqa, Sortie, Lucca
- Daily visit to the customers
- Applying right executions for each customers
- Customer management and reporting
- Identify new customers
- Increased sales by establishing strong relationships with clients and understanding their needs.
Education
Bachelor of Science - Marine Engineering And Naval Architecture
İstanbul Technical University
Istanbul 04.2001 -
High School Diploma -
Cağaloğlu Anadolu Lisesi
İstanbul 04.2001 -
Skills
Negotiation
Channel development
Sales
Sales presentations
Strategic planning
Data analysis
Performance metrics
Business forecasting
Software
Hobbies
- Functional Training & CrossFit: I have been actively practicing CrossFit for the past six years, making it a central part of my lifestyle in terms of endurance, strength, and discipline.
- Snowboarding, Football, Rowing & Bodybuilding: I enjoy engaging in a variety of sports and maintaining a physically active lifestyle.
- PC Gaming: I have a particular interest in survival and strategy games, which help enhance my analytical thinking and stress management skills.
- Traveling: I enjoy discovering new places and cultures, drawing inspiration and broadening my perspective through each journey
Timeline
Traditional Channel Manager
Eti
01.2024 - Current
Senior Trade Marketing Executive
Eti
07.2022 - 01.2024
Trade Marketing Executive
Eti
02.2021 - 07.2022
E-Commerce Key Account Manager
Henkel
08.2019 - 02.2021
Regional Field Operations Manager
Henkel
01.2017 - 08.2019
Sales Manager
Novapera
04.2015 - 12.2016
Sales Development Executive
Diageo
11.2014 - 04.2015
Preseller
Coca Cola Beverages
04.2013 - 11.2014
Bachelor of Science - Marine Engineering And Naval Architecture
İstanbul Technical University
04.2001 -
High School Diploma -
Cağaloğlu Anadolu Lisesi
04.2001 -